Independent Creative Consultant

ABCDEFGHIJKLMNOPQRSTUVWXYZ                                                                                                                              I use these 26 alphabets in various permutations and combinations to set cold facts on fire.

Ideator/Writer

Leap Communications

Use my creative ideas and  craft as a writer to power the agency’s brands and create new opportunities. Independently and together with my team strengthen the agency’s ethos and brand culture. Help create new benchmarks across various communication media. In the words of Ryan Abraham, Founder 'Learn, teach, explore and more importantly evolve as a kick-ass communicator and a positive human being.'

Creative Head -- Brand Communication

Indo Aryan Publicity - India

Handling BFSI Clients.Responsible for the creative output from Mumbai, Kolkata, Delhi, Bengaluru, Chennai, Hyderabad,and Jaipur

National Creative Director

Blankslate Communication Designworks

Strategizing and creating both below-the-line and above-the-line communications for Closeup, Pepsodent, Sunlight, L’Oreal, Knorr Soups and other marquee products from the Hindustan Unilever stable.
Conceptualized and created communication solutions for Pride Group of Hotels and Zicom.
Mentoring a team of 12 designers, art directors and copywriters.
Besides this have been conducting regular training for the creative team, and spearheading the company newsletter—The BCDian.

Creative Director

HTA Marketing

Advising on creative strategies; conceptualizing and creating advertising campaigns
 for marquee clients(State Bank of India, ECGC, Principal Mutual Fund, Union KBC Mutual Fund, etc) in print, tv and radio.

Applus Velosi, Qatar

Applus Velosi  is a leading, international testing, inspection and certification company providing asset integrity and HSE (Health, Safety and Environment) solutions to diverse industries. The company has presence in 63 cities in 36 countries worldwide. Area covered by me: Middle East offices comprising Qatar, Abu Dhabi, Dubai, Kuwait, Saudi Arabia and Oman. Job responsibilities included strategizing branding activities, internal branding, external branding and team building. Conducted branding audits across the Middle East, looked after advertising and publicity; also regular training of personnel in email etiquette, corporate identity guidelines, branding, and report writing. Conceptualization and design of exhibition stalls; conceptualizing and supervising execution of  internal and external communications: posters, print ads, corporate film, press release, greeting cards, etc. ;holding events like Safety Day, Zero Error—Zero Incident and more. Reported to the Regional Manager (Middle East).

Senior Branding Executive

Concept Communications

As Creative Director was responsible for conceptualizing, creating and executing advertising campaigns for print, radio and  television. 
Handled a variety of accounts: engineering, finance, education and personal care segments. Also undertook training of creative talent. 
Reported to the Managing Director.

PQR-- Probe Qualitative Research( A Division of IMRB)

PQR(Probe Qualitative Research) is the qualitative research wing of IMRB, India’s leading research agency—a part of the internationally acclaimed Kantar Group. Was responsible for researching well known brands from Hindustan Unilever (FMCG), ITC(FMCG), Raymond(Textiles), TVS( Bikes) through Focus Group Discussions, In-depth interviews and other research techniques. Reported to the Branch Manager.

Senior  Researcher

Fortune Communications

As Creative Director was responsible for conceptualizing, creating and executing advertising campaigns for print , radio and television. Handled a variety of national and international accounts: Nikon Cameras, Toshiba Refrigerators, Franklin Templeton Mutual Fund, Tata Motors, Interlink, etc. Reported to the Senior Vice-president

Arms Advertising

As Creative Group Head was responsible for the creative product of my group. Covered a variety of FMCG, industrial and financial products and services. Reported to the Managing Director.

Creative Group Head

Experienced,award-winning Creative Director with a demonstrated history of working in the marketing and advertising industry. Strong strategic conceptualization skills for advertising/marketing communications in Print, TV, Radio, OOH, and Social and Digital Media; branding; team building, and more. Lecturer in Copywriting. Experience working in diverse cultural environments. 

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