Kris Michiels's Linkedin Analytics

Experienced global marketing and business leader. Track record of growing brands and businesses to n1 revenue and equity positions. My expertise covers the full spectrum of marketing and general management across different regions Brand com & marketing powerhouse, consumer obsessed, pushing the bar higher. Strong advocate for delivering business growth through building superior brands. Fast Moving, Consumer goods, Retail, Away-From-Home, OTC, B2C, B2B, D2C, e-commerce. Beauty & Lifestyle, Fragrances & Personal Care, Home Care, Prestige Beauty, OTC, Health & Wellbeing, Foods, Ice Cream, Beverages, Digital Gaming & Entertainment, Banking. Purpose & Energy Drivers Strong sense of purpose. "I want to build new worlds where people can live healthy, joyful and bold lives". Living by "LIFT-ing people up": always Learning, taking courageous Initiative, bringing Fun and delivering Together. --- Brand builder and marketer at heart. Expert in brand growth strategy, positioning, communication, brand platform & communication development, media strategies, events and partnerships, digital marketing, trade & category marketing, operational marketing and GTM strategies. Sales & Commercial savvy. Significant experience in setting commercial retail & category strategies, customer-facing category plans and translating them into operational (retail) plans, delivering against ambitious top and bottom line targets, managing budgets and P&Ls. E-commerce expertise. Innovator Highly skilled in NPD. Innovation strategy, demand and white spaces analysis, pipeline building (horizon 1-2-3), innovation project management, open sourcing and ecosystem thinking. Tech & platform knowledgeable Experience in building bridges between tech teams and commercial teams. (Digital) platform development and tech ecosystem building. Scaled digital commerce platforms. People mentor Strong leadership and people development skills. Vision based on learning mindset, high challenge and high support. Recognition. Elected Marketing Leader of The Year. Chair of board of Marketing Association. Sustainability Think Tank member. Advisor in different organizations.