Mindshare

Paid Search Executive/Digital marketeer
Campaign Management:
- Day-to-day optimisations including: 
Keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B Tests, bid management, daily and monthly budgets and spend reconciliation. 
- Reporting by pulling and updating monthly reports from search engines and bid management tools.

Strategy
- Conducting competitor analysis to identify both areas of threat and opportunity.
- Stay up to date with the latest trends and products in the Search universe and discuss potential opportunities with the wider PPC Team

Technology / Reporting
- Generate and send weekly, monthly and quarterly reports to stakeholders and clients with full analysis and commentary
- Prepare, make and lead quarterly account performance PowerPoint presentations for clients and major stakeholders.
- Monthly reporting via Excel, DS3 and Googles DataStudio
- Some basic tag/script management for conversion tracking

Scope
-2022: Solely responsible for all car dealership accounts in the Netherlands participating in the the "Ford dealer project" (+- 25 dealerships) 155k ad spend
- Liaising with individual dealerships to tailor search campaigns towards their needs , make relevant changes to dealer location changes, acquisitions and/or promotions.
- Create executive reports for individual dealerships.
- Allocate and manage the budgets for all paid search campaign
-2023: Solely ran the Czech Republic & Romanian paid search country accounts for Paid Search & YouTube campaigns.
Assisted senior PPC managers with a range of tasks for a range of accounts and languages. 75k ad spend


Global digital platforms have more users than countries have citizens and have united and empowered consumers to demand more from brands – more transparency; more value; more action and more authenticity.

PPC Executive / Digital Marketeer

Dyson

Responsibilities:
Liaising with BE/NL business and consumers clients regarding their direct purchase w. Dyson.

B2C B2B Representative

Omnicom

B2C B2B Representative at Dyson

QS Quacquarelli Symonds

• Translate & construct Dutch PPC & SEO marketing copy.
• High volume outbound calls to increase conversion and recruit students for MBA & Master’s events

Project Marketing Associate

Michael Bailey Associates

Solely responsible for sourcing and finalising hires for IT, Pharma & Finance recruiters in London & Amsterdam
•	Full-cycle: sourcing, interviewing, diary planning, reference checks, feedback and offer negotiation
•	Work closely with senior management & hiring managers from job requisition to onboarding 
•	Developed the growth strategy globally with an emphasis on pipelining talent & succession planning

Accomplishments
•	Helped introducing a new hiring strategy by implementing an assessment-based recruitment model
•	Set up and conducted two graduate interview weeks in the London and Amsterdam offices
•	With L&D introduced an agile approach to applicant tracking, candidate experience & onboarding

Talent Acquisition Lead

Invenia Resourcing

•	Source candidates from associate to director level in the European pharmaceutical industry
•	Market mapping the pharmaceutical sector in the Benelux for business development
•	Headhunting, screening, interviewing and assessing prospective candidates 
•	Negotiating contracts and interview prepping

Accomplishments:
£ 19.252 net billing in clinical research, QA & RA.

360 Recruitment Consultant, Quality Assurance & Regulatory Affairs

ASOS.com

Subject matter expert for the Benelux market, contributing to the customer service success of ASOS.NL
	Handling escalated customer queries via e-mail, social media & live chat in Dutch & English
	Following up on company procedures with Dutch customer care advisors inhouse & abroad
	Streamlining the internal processes for BE/NL and implement these into process diagrams
	Assisted content with Dutch language localisation & translated documents for legal

Accomplishments
•	Co-Created the Dutch tone of voice for internal communication, CRM system & ASOS.nl help-pages
•	Resolved a 4000+ query backlog in WorldPay refunds by streamlining escalation management

Subject Matter Expert (SME) for the Benelux Market

Language localisation for social media marketing & e-mail campaigns for MBA & Masters events, including SEO & PPC.
Source and finalise paid and unpaid partnerships to develop QS's local market student outreach.

Localisation Specialist

Fortnum & Mason

Piccadilly Street F&M store Christmas 2017 window decoration.
Based on a design by Kristjana Williams.

Visual Merchandiser

de Blauwe Hond

•	In-store consultancy to business and private clients providing advice and selling company solutions to aesthetics, functionality and the financial feasibility of the customer's renovation & decoration project
•	Procurement and supply project coordination for businesses on a wholesale level including on-site visits
•	Built and maintained effective relationships with key and potential clients, interacted with business partners and provided expert knowledge on interior renovation and decoration

Accomplishments: 
•	Became a Certified NCS Colour Advisor
•	The Institute of Tropical Medicine & MHKA Museum of Contemporary Art assignment

Interior Design Sales

•	Provide consultancy services to customers to enhance their living quarters & office spaces
•	Achieving the client’s vision that’s both financially feasible and aesthetically pleasing
•	Build and maintain a high level of product knowledge related to renovations and design trends
•	Look after stock and order goods with the suppliers on a wholesale level

Technical Sales Advisor

Experienced in a variety of sectors, excelling at cross-cultural communication. 
Paid Search Executive at Mindshare London.

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