The Marketing Practice

Project Manager

Level Agency

- Orchestrate end-to-end project management for diverse digital marketing initiatives across B2B clients.
- Collaborate closely with cross-functional teams to define project scopes, objectives, and timelines, ensuring alignment with client expectations and business goals.
- Utilize Asana and WorkFront to develop and maintain detailed project plans, task assignments, and timelines, fostering transparency and accountability throughout the project lifecycle.
- Cultivate strong relationships with clients by providing regular updates on project progress, managing expectations, and addressing concerns in a timely and professional manner.

Project Management Coordinator II

- Managed multi-platform paid media efforts for several B2B clients by making data-driven decisions to optimize performance on a daily basis, which increased client revenue over 160% year to date. 
- Crafted actionable insights and performance reports for clients and present results in monthly meetings in front of key stakeholders. 
- Managed budgets totaling over $3,000,000 and paced accordingly.
- Oversaw and mentored 2 direct reports and worked collaboratively across cross-functional teams. Held daily scrum calls, conducted bi-weekly 1:1 meetings, and other ad-hoc calls as needed.

Media Manager

- Manage multi-platform paid media efforts for several B2B clients by making data-driven decisions to optimize performance on a daily basis.
- Ideate innovative paid media strategies that align with client goals.
- Craft insights and performance reports for clients and present results in monthly meetings. 
- Perform A/B testing and implement new tests according to results.
- Manage over $3,000,000 in media budgets. 
- Implement tags/triggers using Google Tag Manager to accurately track all campaigns and digital efforts
- Transition all clients from Universal Analytics to GA4
- Train team members on best practices and other media trainings.
- Spearheading the SEO Steering Committee, whose goal is to develop an SEO product for the agency. Attend meetings & trainings in Google Search Console, SEMrush, Moz and other SEO platforms.

Softwares Used: Google Ads, Google Analytics (UA & GA4), Google Tag Manager, Google Search Console, SEMRush, Moz, Microsoft Ads, LinkedIn Ads, Meta/Facebook Ads, Reddit Ads, TikTok Ads, Qlik, AirTable, Microsoft Team, Microsoft Excel, Sharepoint, Demandbase, Slack, Asana

Media Analyst

Masterminds

- Optimize digital campaigns and send daily budget reports to internal team
- Build and update digital marketing campaigns for multiple clients
- Draft monthly visual data reports using TapClicks to send and present to clients
- Pull social media contest winners using Shortstack

Softwares Used: Google AdSearch, Bing Advertising, Google Analytics, Campaign
Manager 360, TapClicks, Facebook Business Manager, Shortstack, Digimind, Snapchat Ads

Digital Ad Operations Coordinator

Penn State THON™

- Curated all content to be posted on four different social media accounts with a combined 308,000+ followers
- Formulated and deliver social media promotion calendars throughout the year for special events, fundraisers, sweepstakes, campaigns, and corporate sponsors that partner with THON in order to build a more unified and cohesive brand
- Spearheaded an organization-wide social media initiative for the “Dream Forward" Campaign in its inaugural year. Surpassed our goal of $500,000 by raising over $701,000 in 16 days. 
- Strategized how to best utilize celebrity influencers in order to elevate our brand and mission beyond the boundaries of Pennsylvania

Social Media Manager

Kendra Scott

- Represented the brand on Penn State’s campus through social media posts and on-campus events to drive sales and increase marketing and sales metrics on a monthly basis
- Solicited over 179 sign-ups for rewards programs and email lists, exceeding my goal of 100 sign-ups
- Provided utmost customer service with extensive knowledge on the brand and their product lines 
- Grew following on personal Instagram account by over 1,000 since 2018
- Reported assets back to Marketing Manager to track insights and analytics

Brand Ambassador/Content Creator

Saxbys

- Represented each of these brands on Penn State’s campus through social media posts and on-campus events to drive sales and increase marketing and sales metrics on a monthly basis
- Solicited over 179 sign-ups for rewards programs and email lists, exceeding my goal of 100 sign-ups
- Provided utmost customer service with extensive knowledge on all 3 of the brands and their product lines 
- Grew following on personal Instagram account by over 1,000 since 2018
- Reported assets back to Marketing Manager to track insights and analytics

The JDK Group

- Collaborated with supervisor in planning and executing over 30 client folders that consisted of seating charts, timeline of event, tasting and food menus, and budget sheets
- Maintained thorough communication through a sales pipeline/CaterEase CRM System and built rapport as the point of sales contact with all current and potential clients 
- Negotiated contracts by up-selling additional services and amenities
- Implemented new social media strategies and produced live creative content

Event Coordinator & Social Media Apprentice

EXPRESS

#ExpressU Brand Ambassador at Penn State University.
- Represented the brand on Penn State’s campus through social media posts and on-campus events to drive sales and increase marketing and sales metrics
on a monthly basis
- Solicited over 179 sign-ups for rewards programs and email lists, exceeding my goal of 100 sign-ups
- Provided utmost customer service with extensive knowledge on the brand and their product lines 
- Grew following on personal Instagram account by over 1,000 since 2018
- Reported assets back to Marketing Manager to track insights and analytics

Sales Associate

Phi Chi Theta Business Fraternity

- Promoted the Alpha Iota chapter through innovative social media posts and interactions
- Designed merchandise and coordinated all sales to promote the brotherhood
- Assisted the Rush Director during the recruitment process, accepting 70 new members during the Fall 2018 and Spring 2019 Semesters

Director of Marketing

- Collaborated with supervisor in planning and executing over 30 client folders that consisted of seating charts, timeline of event, tasting and food menus, and budget sheets
- Maintained thorough communication through a sales pipeline/CaterEase CRM System and built rapport as the point of sales contact with all current and potential clients
- Negotiated contracts by up-selling additional services and amenities
- Implemented new social media strategies and produced live creative content

Event Coordinator & Sales Intern

Accomplished professional with a track record of over 5 years in the dynamic realm of Digital Marketing. My journey began by successfully running and managing paid media campaigns for a span of over three years. However, my passion and pursuit for diversification led me to embrace a project management and client services-oriented role within the B2B landscape. My client list includes Engineering Standards organizations (SAE International), SAAS & Education Technology companies. 

Myers-Briggs Type Indicator: INFJ-T (The Advocate). This personality trait fuels my passion for making a positive impact and advocating for meaningful causes.

Let's connect and explore how my combined expertise in media management and project management can help drive your marketing initiatives to new heights. Together, we can achieve exceptional results while infusing creativity, strategy, and strong project execution.

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