•Execute thought leadership on central clearing to ensure timely response & position BNY Clearance & Collateral Management as an industry leader. This campaign involved multiple webinars, organic social media posts, emails, and internal communications to circulate our efforts.

•Collaborate with internal teams and external agencies to support projects from development to publishing & execution.

Associate II, Marketing & Communications - Clearance  & Collateral Management

Self-employed

•Consult with clients and book 70% of all photo session inquiries for high school seniors, college graduates, & personal branding clients
•Drive business via strong social media presence and SEO from over five years of showcasing client images, testimonials, and behind-the-scenes content to engage with followers
•Optimize website for search engines through blog posts, alt text, and linking, while maintaining stylish design that is on-brand and being user-friendly
•Lead client communication and bookings, ensuring top-tier service and satisfaction

Portrait Photographer

Level Agency

•Orchestrated three high-impact business development events over three months, coordinating diligently with internal teams and external vendors, and managing budgets & timelines for successful execution & lead generation 
•Collaborate with internal teams to launch the agency’s rebrand; own the rebrand across organic & paid media platforms including LinkedIn, Facebook, Twitter, Instagram, Google, & YouTube
•Increase Level Agency LinkedIn followers by 30% month over month
•Maintain all Level-owned social media and external-facing platforms through consistent posting, refreshing outdated content, and analyzing performance across LinkedIn, Instagram, Google Business, YouTube, and TikTok 
•Efficiently produce content at scale from the Test. Learn. Grow. podcast by generating blog posts, short-form videos for social media, and emails for each podcast episode using AI tools like ChatGPT
•Produce content for the CEO’s public speaking opportunities including social media posts, landing pages, and emails to generate and capture demand
•Partner with the operations team for all internal needs regarding the brand & design including employee handbooks, slide decks, new-hire posts, and other collateral

Digital Marketing Coordinator

•Maintain and improve performance across B2B client paid media accounts including Google, Meta, & LinkedIn
•Report biweekly performance through insightful presentations to the client 
•Foster growth and innovation by monitoring paid performance and working with the B2B team at large to implement better quality content
•Spearhead rebranded headshots for the 20-person leadership team to ensure timely production of refreshed content
•Enhanced client website visibility and inbound inquiries via strategic SEO updates via WordPress

Media Analyst

•Redesign the agency’s podcast blog cover art to streamline the design process and create cohesion while highlighting key components of the brand 
•Analyze projects & make optimizations to graphics, copy, and strategies on a tight timeline
•Spearhead Level’s own social media efforts across Instagram, Facebook, and LinkedIn

B2B Intern

Pitt Fashion Business Association

• Director of Marketing (Spring 2019) in charge of creating print & digital marketing materials as well as designing tickets.
• Worked on a team of directors to develop a cohesive theme and integrate our work to ensure that the timing lines up
• Completed designs and created content on a tight turn around schedule
- PR Director (Spring 2021) responsible for creating on-brand content on Instagram to inform and entertain members
• Created dynamic Instagram stories with polls or other features to catch attention and encourage engagement
• Worked on the executive board to improve the experience for the FBA members
• Develop interesting and engaging activities during an online semester

Member

University of Pittsburgh - Division of Student Affairs

• Manage the Youtube and Anchor.fm channels to keep content up-to-date
• Design graphic elements to enhance the Student Affairs brand like mobile wallpapers
• Communicate with clients of Student Affairs to plan their photoshoot and ensure all ideas are executed on time
• Work on the Photography & Videography team to capture content of the Pitt student experience
• Attend campus events to document the social and professional activities hosted by Student Affairs

Photography Intern

Aiken House

• Research potential partnerships for client campaigns
• Update Google Business listings for 75+ businesses
• Take on unique brand voices for 100+ pieces of content
• Generate detailed client reports analyzing strengths & weaknesses

Marketing Intern

Hi everyone! I am a marketing specialist and freelance photographer that nerds out about all things visual. I'm passionate about marketing through thoughtful content backed by data. I have experience in paid media buying & planning, organic social media management, graphic design, SEO, and content creation.

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