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Kristi Koeter's Linkedin Analytics

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I am an accomplished journalist, writer, editor, and editorial leader with over 15 years of experience driving content strategy and innovation across print and digital platforms. My work has been dedicated to crafting compelling stories, leading high-performing teams, and transforming content into a powerful tool for brand growth and audience engagement. Throughout my career in journalism and marketing, I’ve served as a change agent for teams navigating new challenges and opportunities, bringing a strong digital background to complement traditional editorial expertise. As the Editor of Statesman.com and Austin360.com for over seven years, I oversaw round-the-clock coverage of breaking news and high-profile events like the Bastrop wildfires (for which my team was awarded the Star Online Package of the Year by the Texas Associated Press Managing Editors), SXSW, and the ACL Festival. During my seven years at Undercover Tourist, an online travel agency, I was instrumental in building the content strategy from the ground up, significantly increasing site traffic and driving blog traffic to 1 million page views per month, with 88% of that traffic coming from Google organic search. Under my leadership, our team earned the prestigious YouTube Silver Creator Award for growing the channel to over 140,000 subscribers. I developed and executed strategic content initiatives across multiple channels, collaborating with partners such as Disney, Universal, and Vail Ski Resorts. Additionally, I had the honor of serving as the first blog ambassador for Universal Orlando Resort, further enhancing our brand’s visibility and influence. In addition to my professional roles, I founded Almost Sated, a personal media site on Substack that delves into detoxing from diet culture. Through this platform, I publish weekly content, featuring stories from myself and other individuals who have found body liberation by quitting diets. I’ve grown Almost Sated from the ground up, reaching 2.27K monthly views with a 66% email open rate. This venture underscores my passion for creating meaningful content that resonates deeply with audiences and drives engagement. I am also the bestselling co-author of Show Your Work, where I write about ditching my well-planned career—and diets—after one of my children faced a life-threatening illness. I am passionate about inspiring and empowering audiences through innovative content that resonates across platforms. My expertise includes long-form feature writing, quick-turn digital storytelling, SEO, team leadership, and strategic collaboration.

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