Loop Horizon

Head of Strategy

Loop Horizon are radically redefining the way brands utilise their 1st party data. 
We are a fast-growing organisation at the forefront of change within the digital landscape, delivering consultancy and software services across Consumer, Business and Health industries. 
We pride ourselves in building robust relationships with our clients through delivery of quality goal-based services. 
We focus not just on enabling clients with data and technology capability but really enabling their Marketing teams through strategy, activation,
collaboration and embedded ways of working.

Senior Solutions Consultant

Serpentine Flux Ltd

Digital Marketing strategy & execution support. MarTech & AdTech stack definition, sourcing & deployment. Customer Data Platform (CDP) strategy mapping, data planning, on-boarding & roll-out. In-house Digital Marketing capability building.

Director

Vanarama

Looking after Paid Media, AdTech, AdOps & Analytics, as well as CRM (Email & SMS)

Head of Acquisition and (Interim) Head of CRM 

Looking after Paid Media, AdTech Stack, Data, AdOps & Analytics. AdTech Stack definition & Centralised Data Platform ownership. Team leadership & development, Paid Media strategy creation & executional oversight.

Head of Acquisition

Philip Morris International

Heading Digital Media strategy and execution in the UK across all media channels. Established the Digital Media Team and Capability from scratch. Leading partner, technology and agency selection and relationship management. Responsible for talent recruitment and management. Defined media segmentation, measurement and reporting framework. Shaping digital advocacy across the wider business.

Manager Digital Media 

Summit Media UK

Led Paid Media teams and proposition across Paid Search, Paid Social, Shopping and Programmatic Video, TV and Display. Defined overall Paid Media strategy and shaped execution. Launched Programmatic capability and set up agency Trading Desk. Headed technology partner selection and management. Defined Paid Media measurement framework. Led and won new business pitches, including the biggest award-winning integrated Peak campaign.

Head Of Paid Media 

RS Components

Consulting Digital Advertising client in-house teams on PPC strategy, innovation, process and best practice. Large Paid Search platform migration coordination and Global Paid Search Account restructure across 40 markets. Shopping Strategy roll out across 15 markets and 0.5Million SKUs per market.
Recruitment and management of 2 portfolio teams in 16 Markets and 2 regions across PPC, Google Shopping (PLA), Display and Paid Social. Overall PPC and Digital Advertising Always-On and Peak strategy planning. Team and wider business training and digital advocacy. Development of custom reporting for LT and C-suite. Senior internal and 3rd party stakeholder management.

Digital Marketing Consultant

Mindshare

Managing a Biddable Team to look after Paid Search and Paid Social channels for one of the UK's largest publishing brands'​ portfolio. 
Set up process for Biddable Media planning and buying; team line management, training and development. Full client invoicing and P&L responsibility.
Establishing and managing relationships with recruitment agencies, creative and digital agencies, technology providers and channel reps. 
Developing RTBs, strategy and plans for large integrated campaigns across PPC, Facebook and Twitter; working closely with TV, Radio, OOH, media channels.
Setting up mobile app integration for Biddable channels through Adjust platform.
Speaker at BrightonSEO in April 2015 - "Audience Planning & Optimisation for PPC"

Biddable Business Director

Digitas UK

Global Paid Media Strategy Lead, working with both UK and International priority clients primarily across travel, hospitality and insurance verticals to outline and oversee mid- long term strategies accomplishing clients' business goals, be it changing business model to achieve growth, global expansion, new brand launches or finding efficiencies to re-invest in revenue growth areas etc. 
Liaising with 3rd party vendors and engines to develop and maintain relationships.
Core focus on leading innovation and testing for clients and developing case studies.
Working with multiple teams across UK and international offices, planning annual, quarterly, monthly and weekly workflows and tasks.
Working with teams to perfect basic BAU processes.
Strong focus on new business development, working on existing and prospect client proposals and forecasts, RFIs and RFPs across multiple verticals.
Organising and leading team workshops and training, actively participating in recruitment.
Working in cross-channel teams for integrated approach and synergy.
Working with Analytics teams to develop reports addressing clients' needs.
Particular interest in DMPs and Feed optimisation.

Leading Econsultancy all day PPC training and certification course.

Global Strategy Lead

Heading up the UK accounts for a Flagship Airline account across Flights, Holidays, Hotels and Car hire sub-categories. Migrating accounts onto Kenshoo bid management platform. Leading client comms across multiple product divisions, working with Project Manager to plan and delegate work across a team of 6 people across two offices. Planning, preparing and leading monthly, quarterly and annual reviews. Proposing and testing mid- long term optimisation strategies and forecasts, new tests and innovations.
Moving into Account Directors' position to oversee the running of UK and Global accounts across 40+ markets.  Outlining major optimisation and mobile strategies. Working from clients' offices on a weekly basis. Planning account resources with Team Leads.
Working on new biz dev.
Maintaining and developing relationships with engines and 3rd party suppliers.
Arranging training for the team. 
Experience of working with Yandex, Baidu and Yahoo Japan. 
Developing new reporting outlines to fit client's needs. 
Overseeing complex billing set ups.

Senior Paid Search Manager

Harvest Digital

Paid Search account strategy and planning; forecasting; day-to-day client contact; preparing and leading weekly, monthly and quarterly client meetings and updates; paid search accounts optimisation and implementation; tracking implementation and testing; account audits and pitch work; executive training and supervision.

Account Manager

iProspect UK, Aegis Media

Day-to-day Paid Search account management and bid optimization; forecasting and campaign planning; account takeovers and buildouts; editorial work; day-to-day client contact; reporting; developing and presenting weekly and monthly client updates; liaising with cross channel teams for an aligned strategy and messaging; executive training and support.

Search Planner

Marketing Technology consultant, experienced in building & leading Digital Media & cross-functional project teams, both client & agency side. 

Digital Media strategy & proposition development, underpinned by the principles of customer-centric, user-level targeting & personalisation. 

AdTech & MarTech Stack strategy definition, deployment & embedding. CDP strategy, data planning & deployment. Technology vendor, media partner & agency selection, as well as relationship management. 

Translation of brand message to relevant channels, publishers, formats & buying methods; optimal for the business objectives & relevant to the user. 

Extensive experience in FMCG, Retail, Travel & Finance verticals. 

Other areas of focus include training & thought leadership, new business development & innovation.

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