Karuna

Main results: 
1. International Instagram page grew from 69k to 100k, Telegram channel grew from 0 to 115k
2. Launched private Telegram channels for two regions to create additional contact with the most valuable users
3. Achieved a stable stream of income for the company through social media channels
4. Relaunched the product's blog and grew profits by 30% in a quarter. Optimized budgets, workflows, and pool of contractors
5. Integrated AI technologies into producing textual, audio, and video content
6. Launched a new type of retention activity based on CRM
7. Shortened the flow of producing all types of content by 20%

Responsibilities: 
1. Social media strategy creation for five regions. Built social media into an overall retention and acquisition communication strategy
2. Planning and controlling the KPIs of the department (business metrics + accounts growth)
3. Managing an internal team of four, three freelance specialists, four translators, and two agencies
4. Analyzing content trends and introducing new ideas
5. Implementing and managing projects in cross-functional teams
6. Improving workflows inside the department
7. Developing strong relations with other departments' leads

Social Media Team Lead

Main results
1. Launched three online intensive courses for current users based on SMM and CRM instruments
2. Created a content strategy for current Social Media pages that helped to reach 69k followers on Instagram (+30%)
3. Launched two new social media channels on Telegram

Responsibilities
1. Creation and control of the implementation of the SMM strategy of an international brand in three regions
2. Development and implementation of special projects based on social networks
3. Analysis of competitors and search for best practices
4. Preparation of reports and analysis of the effectiveness of the department
5. Searching and testing new services to optimize SMM work and improve user convenience
6. Developing training mini-courses based on SMM and CRM mailings
7. Supervision of an advertising agency
8. Assistance in hiring and onboarding of new department employees

Sr.Social Media Project Manager

1. Creating strategies and content for Social media platforms (Instagram, Facebook, Twitter);
2. Managing junior SMM specialists, agencies and freelancers;
3. Conducting research (looking for new platforms, benchmarking, trend watching); 
4. Managing ASO contractors: searching for the best offers, creating technical tasks, controlling the quality of provided reviews

Social Media Marketer

WINDYAPP

Social Media Marketing Specialist

Ollis Club

Main results
1. Got +10% on ERR
2. Organized interactive contests regularly
3. Highlighted the collaboration between the restaurant and Zenit football club

Responsibilities
1. Preparation and implementation of a content plan for social networks for two brands (Ollis and IL Sibo)
2. Conducting contests on Instagram and VKontakte
3. Increasing engagement and reach
4. Working with the negative
5. Preparing posts for cross-promo
6. Preparing additional texts (ASO, company sites, mailing lists)

1. Websites administration (WIX, Tilda, Bitrix platforms)
2. Content creation for social networks and weekly E-mail newsletters; 
3. Competitive analysis; 
4. Preparation of presentations;
5. Targeting (Facebook, Instagram, Vkontakte) for educational and constructing projects.

Content & Social media specialist

ЛИИС

1. Managed website (creation, SEO optimization, etc);
2. Participation in the development of the landing pages;
3. Writing news for the website and social networks;
4. Preparation of technical specifications, search and work with contractors;
5. Competitive analysis;
6. Development of content and layouts for E-mail newsletters;
7. Assistance in processing applications for participation in grant programs and accelerators;
8. Preparation of presentations.

Junior marketer

Erarta Museum and Galleries of Contemporary Art

During my studies at the university, I had several internships at Erarta Museum. My responcibilities:

1. Collecting and writing content for social networks;
2. Monitoring of electronic media;
3. Search, systematization, and analysis of information;
4. Search for potential promotion partners in social networks;
5. Translation of press releases and descriptions of artwork from Russian into English;
6. Interview transcription;
7. Preparing data for compiling a report on the effectiveness of work in social networks;
8. Editing of text materials.

Assistant Public Relations Manager

Social Media Marketing Team Lead at Fintech | Marketing | Content creation | Strategy

Hi, I'm Kristina 💜  I'm a passionate marketer with an interest in product and project management. 

For more than five years, I have been focusing on Social Media Marketing and team management. During this time, I developed accounts for multiple niches of business: fintech, interior design, and restaurants. 

I'll be happy to share my knowledge, so feel free to contact me!

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Kristina Kozlovskya's Linkedin Analytics

Kristina Kozlovskaya

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