Vinted Go

After creating yearly marketing and content strategy I execute it 360:
- Social media content creation (copy, design, video filming & editing) 
- Social media channels (LinkedIn, Facebook, Instagram, TikTok) management
- Design, launch, optimise and report on all social media channels advertising campaigns
- Plan and coordinate PR and CRM comms

My digital ads campaigns generate inbound leads contributing to the +60% of PUDO (Parcel Pick-up and Drop-off) network locations growth.

Also, for our Direct-to-Consumer product, I explore marketing initiatives (social media ads, influencer marketing and other digital marketing reach) to enable efficient user acquisition next to the existing acquisition channels.

Marketing Specialist

Content Strategist

the path group

I built an internal marketing strategy and a 6 months plan, as well as internal rebranding concept. Also, I worked on our purpose-led clients' product benchmarking, copywriting and design.

Client areas: solar energy, hr, circular logistics, e-commerce.

Creative Business Analyst

Cosmyc Partners

I supported the strategic comms plan by researching suitable media outlets, benchmarking to evaluate social media potential and planning content. From time to time, I wrote social media posts. 

Client areas: VC firms and startups (foodtech, medtech, agtech, deeptech)

PR & Research Assistant

Punkt.Raum

I organised and managed 6 different performers (music concerts, acting evenings, sculptures and paintings exhibition) in an artsy space to attract new audiences. 

My role was to create the concept, find artists, promote and document the event. Basically make the event happen and bring people to enjoy local art.

A few years later the space turned into events-only business. It worked :)

Event Manager

VALEUR MAGAZINE

I learned about B2B lead acquisition. On a daily basis I was also managing social media accounts, filming interviews and managing models. Through participation in a virtual trade fair (covid times) I found a potential partner.

Marketing And Public Relations Intern

Marketing generalist skilled in marketing strategy development, content and product design, copywriting, digital advertisement and data analysis. With experience in both B2B and B2C sectors, I excel in understanding and targeting both audiences.

I am deeply passionate about commercial films and purpose-driven organisations.

_______

My favorite commercials' list:

1. Volvo Trucks - The Epic Split feat. Van Damme
https://www.youtube.com/watch?v=M7FIvfx5J10

2. Mercedes-Benz - Chicken Magic Body Control
https://www.youtube.com/watch?v=nLwML2PagbY

3. Skittles - Giraffe
https://www.youtube.com/watch?v=L8I6d2Axu7c

4. Apple - AirPods Bounce
https://www.youtube.com/watch?v=vGqOFu65KHY

5. Vytautas - Mineral Water
https://www.youtube.com/watch?v=nITLob098W8

6. Pepsi - Vending machine
https://www.youtube.com/watch?v=GyY15Jkkg2A

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