Miro

Leading Product Marketing efforts for AWS partnership and cloud transformation
Lead Platform marketing strategy for Miro's 100+ apps and integrations ecosystem, including strategic product partners - Google Workspace, Slack, Microsoft Teams, and Salesforce
Increased app adoption +60% YOY among corporate user base through product & marketing-led initiatives & growth hacks
Increasing traffic and exploration of the Miro Marketplace website by 150% YOY through content expansion and categorization
Manage launch and execution of 33+ new apps and integrations go-live on the Miro Marketplace
Establish close relationships with customer-facing GTM teams through detailed product training, education, product updates, and personalized customer enablement initiatives
Build trust and confidence among decision maker audience and IT admins by building out security documetnation around apps & integrations

Senior Product Marketing Manager, Platform & Strategic Integrations

Launched Miro's apps and integration Marketplace & 5 partner apps as part of Miro's new Developer Platform
Lead end-to-end execution of strategic partner integration launches, including: Miro for Google Meet (2022), Google Calendar (2022), Asana (2022) Microsoft Teams (2021) , Webex Meetings (2021). Lead launch projects and partner co-marketing efforts, including press release, website updates, internal enablement of success teams, social campaigns, Marketplace app launches.

https://workspace.google.com/blog/product-announcements/a-new-integration-of-google-meet-and-miro-is-now-in-general-availability

https://miro.com/blog/miro-for-webex-messaging/

https://www.linkedin.com/posts/mirohq_meetings-collaboration-productivity-activity-6841765350569336833-VjkN

Product Marketing Manager, Marketplace, Apps & Integrations

- Partner closely with Product Management to understand the development strategy and translate it into end-to-end product marketing initiatives including impactful go-to-market approaches;
- Be the voice of the customer and use a range of market, competitive and local insights to help validate Miro’s product, propositions and to uncover growth opportunities;
- Evaluate projects using relevant data measures in an effort to iterate, improve and build upon performance, while contributing to marketing and product KPIs;
- Be the facilitator and advisor of product news, updates and enhancements for customer-facing teams and advocate continuous learning through product knowledge initiatives;

With more than 10M users (and 95%+ of the Fortune 100), Miro is the online collaborative whiteboard platform that enables distributed teams to work effectively together, from running brainstorming sessions and workshops to planning projects, from designing new products and services to facilitating agile ceremonies.

Product Marketing Manager, Cross Device Experience

Mailchimp

Owned SMB product marketing strategy for the core Mailchimp mobile app and led go-to-market initiatives for various new mobile products, including:
- Mobile CRM - 1M contacts created within 30 days of launch, 11% new user adoption
- Mobile Landing Pages - 11K pages published within 30 days of launch, 28% new user adoption
Implemented ads optimization initiatives across Apple and Google, resulting in a +396% QOQ increase in new user acquisitions and a -367% QOQ reduction in overall acquisition cost (CAC)
Developed and launched mobile App Store Optimization (ASO) tactics, resulting in a +118% YOY increase in app installs and a +87% YOY increase in acquisition, with over 100K new users
Lead multiple customer research initiatives, including surveys and user interviews across the US, Canada, and Australia to deepen understanding of user pain points and influence product enhancements
Partnered with cross-functional technical and operations teams on strategy, innovation and performance tracking, bringing a data-driven customer perspective to the product experience

Product Marketing Manager

Delivered SMB go-to-market strategy for new features, defining positioning, messaging, launch strategy, channel strategy, promotion strategy, advertising and deliverables
Owned naming of new features and ensured naming/messaging is consistent with other products
Maintained vendor relations with third parties - Apple, Google, and Branch, including annual contract negotiation, monthly check-ins and regular product updates
Strengthened knowledge of the target audience through customer research, including customer interviews and product surveys
Managed internal partnerships and served as the lead marketer on a 30+ member cross-functional product team
Set product and marketing goals, KPIs, and communicated performance to senior leadership team members

Product Marketing Specialist

Developed a messaging strategy for landing pages in promoting products to a niche audience while optimizing the user search experience and improving Google Quality Score; increased traffic to pages by 200%, decreased average bounce rate by 20%, and increased average lead conversion rate by 9%

Identified testing KPIs; proposed A/B testing variations and timeline; analyzed results and delivered best practice insights, as well as future testing opportunities; presented performance reporting and insights to the Marketing leadership team

Product Marketing Intern

Gather

Built, updated and managed client accounts to support the Sales and Customer Experience teams in reducing lead qualification time and onboarding new clients

Customer Experience Intern

Georgia-Pacific LLC

Developed a comprehensive e-Commerce optimization proposal, aimed at improving site conversion rate, increasing product sales and driving brand loyalty and customer retention
Gathered insights from customer research, industry trends, competitor analysis, SEO performance and presented findings to the Marketing and Business Development teams

Marketing Strategy Intern

Agnes Scott College

Developed strategic digital marketing plan to increase attendance at events and educate the student body on potential career opportunities and graduate school application 
Designed engaging digital marketing content to promote internships, job opportunities and professional networking events

Content Marketing Intern

Implemented a full content restructure of the CRM sales website, including industry segmentation and new creative assets, aimed at improving access to information and enhancing the overall user experience
Collaborated with the UPS Sales team through interviews and field visits to better understand internal CRM usage and identify opportunities for improving efficiency and sales content

Sales & CRM Intern

Citi

Collaborated with the Regional Director and Marketing Manager at Citibank on strategies for increasing customer satisfaction, such as improving customer-banker interaction to increase the sales of each individual Citibank branch

Project Management Intern

Landrum & Brown

Joined staff from Landrum and Brown, Inc. in business strategy conferences and Chicago’s O’Hare International Airport and Midway International Airport inspections to gain knowledge about the airport sustainability industry

Sustainability Intern

I spent the last 5+ years in product marketing - studying customer needs, crafting powerful messaging and building amazing products.

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