PB Founding

PB Founding is a private advisory firm for personal branding.

Founder & CEO

Instagram

Finding immense joy in creating content on various topics, my portfolio includes content strategy, video & photo production, and digital product creation for several social media pages across Instagram and YouTube:

- Idea creation and implementation
- Content strategy
- Brand strategy
- Logo & color palette development
- Video production & editing
- Digital Products
- 1:1 coaching
- Influencer Marketing Budgets

Content Creator

ATLAS Group

Strategic Purchaser

Gloria Jeans

Product Manager

Junior Product Manager

Financial Analyst in Planning Department 

The Boston Consulting Group (BCG)

BCG Personal Brand Workshop

Savse

Brand Ambassador

Deloitte

Business Analyst Intern, Consulting Department (Strategy & Operations)

Wikimart

Analyst in Strategic Planning Department

VANHOUSER

Assistant to Marketing Director

Personal Branding Strategist | Creativity is Intelligence having Fun

Your Name Should Open Doors Before You Walk Through Them.

Your brand should do the same.

𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼:

I help my clients create a high-trust personal brand -  𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹, 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰, 𝗮𝗻𝗱 𝗿𝗲𝗳𝗶𝗻𝗲𝗱.

𝗪𝗵𝗼 𝗪𝗼𝗿𝗸𝘀 𝗪𝗶𝘁𝗵 𝗠𝗲?

Leaders, executives, and founders who understand that in high-end industries, reputation is everything.

They don’t chase clients. 𝗧𝗵𝗲𝘆 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝘁𝗵𝗲𝗺.

They don’t market like the masses. 𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝘁𝗿𝘂𝘀𝘁, 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆, 𝗮𝗻𝗱 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗶𝘁𝘆.

I create personal brands that 𝘤𝘰𝘮𝘮𝘢𝘯𝘥 𝘱𝘳𝘦𝘴𝘦𝘯𝘤𝘦, 𝘢𝘵𝘵𝘳𝘢𝘤𝘵 𝘱𝘢𝘳𝘵𝘯𝘦𝘳𝘴𝘩𝘪𝘱𝘴, 𝘢𝘯𝘥 𝘶𝘯𝘭𝘰𝘤𝘬 𝘩𝘪𝘨𝘩-𝘭𝘦𝘷𝘦𝘭 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴.

𝗪𝗵𝗮𝘁’𝘀 𝗡𝗲𝘅𝘁?

Let’s build a brand that speaks before you do.

✦ Connect with me here.

𝐰𝐰𝐰.𝐩𝐛𝐟𝐨𝐮𝐧𝐝𝐢𝐧𝐠.𝐜𝐨𝐦

If you’re waiting for the trend to be obvious, 
You’re already too late.

The high-status play is predicting what people don’t see yet.

⚡ High-status players don’t chase trends.

They 𝗮𝗻𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗲 them.

They make moves before the market consensus.

They trust intuition, pattern recognition, and a deep understanding of where the world is going, not where it is now.

Think about the brands that became 𝗶𝗰𝗼𝗻𝘀.

The investors who made 𝗼𝘂𝘁𝘀𝗶𝘇𝗲𝗱 𝗿𝗲𝘁𝘂𝗿𝗻𝘀.

The founders who became 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗸𝗶𝗻𝗴𝘀.

They didn’t wait for permission.

They predicted what others couldn’t yet see - and they acted when it still looked risky to everyone else.

𝘛𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘶𝘭𝘵𝘪𝘮𝘢𝘵𝘦 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘱𝘭𝘢𝘺:

- Move early. 

- Signal insight. 

- Build leverage.

Now, do you see the current trends?

Share in the comments how you implement new habits in your daily life. 

🔳 Repost if you found value

Kristina Klenina

Founder & CEO of PB Founding | Personal Branding Strategist & Advisor

If you only had 5 minutes a day for your brand…

What should you focus on?

Personal branding isn’t an event. 
It’s a habit.

Most people treat branding like a project:

📅 A single workshop.

📊 A polished profile update.

🗂️ A few posts when they “have time.”

That’s not branding. That’s decoration.

Real personal branding is a discipline. 
It’s the way you think, decide, and show up—every day.

Here’s how to turn it into a system:

𝗧𝗵𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 (𝟱𝗥𝘀)

𝟭. 𝗥𝗲𝗰𝗮𝗹𝗶𝗯𝗿𝗮𝘁𝗲 (𝗠𝗼𝗿𝗻𝗶𝗻𝗴 𝗖𝗹𝗮𝗿𝗶𝘁𝘆)

Ask: 𝘞𝘩𝘢𝘵 𝘢𝘤𝘵𝘪𝘰𝘯 𝘵𝘰𝘥𝘢𝘺 𝘣𝘶𝘪𝘭𝘥𝘴 𝘷𝘪𝘴𝘪𝘣𝘪𝘭𝘪𝘵𝘺 𝘢𝘳𝘰𝘶𝘯𝘥 𝘮𝘺 𝘶𝘯𝘪𝘲𝘶𝘦 𝘷𝘢𝘭𝘶𝘦?

𝟮. 𝗥𝘂𝘁𝗵𝗹𝗲𝘀𝘀 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻

Not every platform, podcast, or trend deserves your attention. 

Branding grows faster when you subtract distractions and double down on one clear lane.

𝟯. 𝗥𝗲𝗰𝗼𝗿𝗱 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀

Keep a simple log of the stories, themes, and angles you choose to share. 

Over time, you’ll see patterns that define your voice and positioning.

𝟰. 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 & 𝗥𝗲𝘃𝗶𝗲𝘄 (𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗶𝘁𝘂𝗮𝗹)

Every week:

✔️ What content resonated?

✔️ What message fell flat?

✔️ Where did I show up most authentically?

𝟱. 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆

Your brand isn’t built by one viral post. It’s built by a rhythm. 

The way you comment, the way you tell stories, the way you show up in every interaction—online and offline.

𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹

1. Clarity → know your value and audience.
2. Choices → focus your energy on the right platforms.
3. Cadence → commit to a posting and engagement routine.
4. Consistency → repeat until it compounds into authority.

When this flywheel spins, your brand stops being a project—

It becomes who you are.

👉 What’s one daily habit that keeps your personal brand alive?

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Everyone thinks billionaires win with cash.

The truth? They win with connection.

𝗧𝗵𝗲 𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝗮𝗶𝗿𝗲 𝗦𝗼𝗰𝗶𝗮𝗹 𝗖𝗼𝗱𝗲 🥂

Billionaires don’t win because of money.

They win because of 𝗵𝗼𝘄 𝘁𝗵𝗲𝘆 𝗺𝗼𝘃𝗲 𝘀𝗼𝗰𝗶𝗮𝗹𝗹𝘆.

Here’s the code they live by:

1. 𝗖𝘂𝗿𝗮𝘁𝗲 𝗰𝗶𝗿𝗰𝗹𝗲𝘀. They don’t network randomly. They choose who gets in.
2. 𝗧𝗮𝗹𝗸 𝗹𝗲𝘀𝘀. Silence creates gravity.
3. 𝗠𝗮𝗴𝗻𝗲𝘁𝗶𝘇𝗲. They never chase people — people chase them.
4. 𝗦𝗶𝗴𝗻𝗮𝗹 𝘀𝘂𝗯𝘁𝗹𝘆. A word, a room, a presence > flashy displays.
5. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 𝘁𝗶𝗺𝗲. Access is earned, not given.
6. 𝗕𝗲𝘁 𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲. Relationships come before deals. Always.
7. 𝗢𝘄𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺. Eye contact. Posture. Energy. Instant authority.
8. 𝗔𝘀𝗸 𝗯𝗲𝘁𝘁𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀. Curiosity wins influence.
9. 𝗚𝘂𝗮𝗿𝗱 𝗿𝗲𝗽𝘂𝘁𝗮𝘁𝗶𝗼𝗻. One trusted word beats 100 introductions.
10. 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿 𝘀𝗲𝗿𝗲𝗻𝗱𝗶𝗽𝗶𝘁𝘆. Private dinners, small circles, secret invites.
11. 𝗥𝗲𝗺𝗲𝗺𝗯𝗲𝗿 𝗱𝗲𝘁𝗮𝗶𝗹𝘀. Birthdays, passions, family. Connection lives here.
12. 𝗣𝗹𝗮𝘆 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲𝘀. 10 years > 10 minutes.
13. 𝗦𝘁𝗮𝘆 𝘀𝗰𝗮𝗿𝗰𝗲. Unreachable… but unforgettable.

💡 Billionaires know:

Money is power.
But social capital is the ultimate currency.

Master the code.

And every room will feel different when you walk in.

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Experts stay invisible. Creators get seen. 

But brand builders? They win the room before they walk in.

Here’s the truth:

✔️ 𝗧𝗵𝗲 𝗦𝗶𝗹𝗲𝗻𝘁 𝗘𝘅𝗽𝗲𝗿𝘁

- Smart, skilled, capable.

- But nobody knows their name.

They spend years waiting for “opportunities” that never come.

✔️ 𝗧𝗵𝗲 𝗖𝗿𝗲𝗮𝘁𝗼𝗿

- They finally share.

- They post, they speak, they show up online.

Visibility grows — but it’s fragile. Consistency keeps them alive.

✔️ 𝗧𝗵𝗲 𝗕𝗿𝗮𝗻𝗱 𝗕𝘂𝗶𝗹𝗱𝗲𝗿

- They play a different game.

- They systemize.

- They delegate.

- They scale their voice into authority.

And doors open before 𝘵𝘩𝘦𝘺 knock.

Because being an expert is about 𝗰𝗼𝗺𝗽𝗲𝘁𝗲𝗻𝗰𝗲.

Being a creator is about 𝘃𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆.

But being a brand builder?

That’s about 𝗽𝗼𝘄𝗲𝗿.

So here’s the real question:

👉 Which one are you right now: Silent Expert, Creator, or Brand Builder?
👉 Where do you want to be in 5 years?

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Optimize your present. Invent your future. Do both — or fall behind.

You don’t scale a company by solving today’s problems.

💡 𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗮𝗶𝗹?

Because companies focus only on 𝘁𝗼𝗱𝗮𝘆 — and forget about 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄.

That’s where the 𝗠𝗰𝗞𝗶𝗻𝘀𝗲𝘆 𝟯 𝗛𝗼𝗿𝗶𝘇𝗼𝗻𝘀 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 comes in:

A simple, powerful way to plan growth and innovation without losing sight of the present.

📍 Horizon 1 — Optimize the Core
(12–18 months)

Focus: Run today’s business more efficiently.

- Digitalize internal processes (CRM, ERP, document management)
- Improve collaboration and communication systems
- Digitize marketing, sales, and customer touchpoints
   
  🎯 Goal: Generate short-term value quickly
  ⚠️ Risk: Staying stuck in the present
   

📍 Horizon 2 — Extend the Core
(2–5 years)

Focus: Build the systems for tomorrow’s growth.

- Create new products or services around your existing value chain
- Develop digital offerings along the customer journey or supply chain
   
  💡 Example: AXA’s WayGuard — a digital safety app built outside corporate structures
   
  🎯 Goal: Create new revenue streams
   

📍 Horizon 3 — Reinvent the Future 
(5+ years)

Focus: Explore bold, disruptive business models.

- Enter entirely new markets
- Build ventures around not-yet-market-ready tech
- Often done through corporate venture capital or innovation labs
   
  🎯 Goal: Secure long-term growth and relevance
  ⚡ Risk: High — but the payoff is massive
   

💭 The key insight:

You must work on all three horizons at once.

H1 keeps the lights on.
H2 fuels growth.
H3 creates your future.

In simple terms: electricity wasn’t invented by optimizing candles. 😅

Since PB Founding has become an 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 company, I will be posting more 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝗶𝗮𝗹 and 𝗰𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 advice rather than just PB, so lots of fun content is coming.

❓ Drop any question below, I might make a post on it!

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𝗚𝗿𝗼𝘄𝘁𝗵 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝗽𝗽𝗲𝗻 𝗯𝘆 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁

It happens by design

💡 This is how smart founders grow faster than everyone else

If you want to accelerate growth and gain traction fast
you need a clear system — not random effort

⚡️ 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗚𝗿𝗼𝘄𝘁𝗵
1️⃣ Define your niche and value proposition
• If you stand for everything, no one remembers you
• Be known for one thing
• Clarify what sets you apart and why people should follow you

2️⃣ Set clear goals and track progress
• You can’t grow what you don’t measure
• Decide your next milestone — followers, leads, press mentions, or revenue
• Track it weekly and adjust fast

3️⃣ Know your audience deeply
• Stop guessing what they want
• Research their pain points, desires, and habits
• Your brand grows when people feel seen

4️⃣ Commit to consistency
• Pick 1–2 platforms and show up every week
• Consistency builds familiarity
• Familiarity builds trust
• Trust builds growth

⚡️ 𝗥𝗮𝗽𝗶𝗱 𝗧𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
1️⃣ Leverage social media and niche groups
• Visibility creates visibility
• Engage daily in LinkedIn groups, industry communities, and niche spaces
• Be where your people hang out

2️⃣ Guest content and collaborations
• Borrow other people’s audiences
• Write guest posts, speak on podcasts, or co-host webinars
• This skyrockets your reach

3️⃣ High-visibility projects and networking
• Take on bold projects inside your company or industry
• Speak at events, attend panels
• When people see you, they trust you

4️⃣ Actively engage with followers
• Don’t just post — talk
• Reply to every comment, start discussions
• Build connection, not just content

⚡️ 𝗕𝗿𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗧𝗮𝗰𝘁𝗶𝗰𝘀
1️⃣ Build a professional online hub
• Create a simple website as your brand’s home
• Make it beautiful, searchable, and uniquely you

2️⃣ Maintain visual and verbal consistency
• Use the same voice, tone, and aesthetic everywhere
• Brand recall is built through repetition

3️⃣ Seek feedback and adapt
• Ask for honest feedback from mentors, peers, and your audience
• Refine, reposition, and realign as you grow

⚡️ 𝗞𝗲𝘆 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝗧𝗵𝗮𝘁 𝗙𝘂𝗲𝗹 𝗙𝗮𝘀𝘁 𝗚𝗿𝗼𝘄𝘁𝗵

✨ Authenticity
People don’t trust perfection — they trust you
✨ Persistence
Brand growth compounds — stay consistent long enough to become unforgettable

💭 What’s the #1 thing slowing down your personal brand growth right now?
💭 Already got my Personal Branding Guide?

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𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗡𝗲𝗲𝗱𝘀 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘁𝗼 𝗦𝘂𝗿𝘃𝗶𝘃𝗲

Content Is Your Long-Term Strategy

Attraction isn’t optional in business - it’s essential. 

The best way to draw in customers? 
Content that speaks to them long before they’re ready to buy.

𝟭. 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗜𝘀 𝘁𝗵𝗲 𝗟𝗶𝗳𝗲𝗯𝗹𝗼𝗼𝗱 𝗼𝗳 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
Without consistent attraction, your business stagnates and eventually fades away.
- New customers are the oxygen that keep your business alive
- Attraction isn’t just about getting attention; it’s about creating meaningful connections
𝘈𝘯𝘥 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘸𝘩𝘦𝘳𝘦 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘵𝘩𝘦 𝘴𝘵𝘢𝘳 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘪𝘤𝘵𝘶𝘳𝘦 - 𝘱𝘦𝘰𝘱𝘭𝘦 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘗𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘭𝘭 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶.

𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗜𝘀 𝗬𝗼𝘂𝗿 𝗠𝗮𝗴𝗻𝗲𝘁
Content is the most effective, long-term way to attract and engage your audience.
- Address your audience’s biggest pain points
- Use storytelling
- Provide value with every piece of content you share - don’t hold back
𝘐’𝘷𝘦 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘵𝘩𝘦 𝘣𝘪𝘨𝘨𝘦𝘴𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘮𝘢𝘬𝘦 𝘪𝘴 𝘢𝘴𝘴𝘶𝘮𝘪𝘯𝘨, “𝘞𝘩𝘢𝘵 𝘪𝘧 𝘐 𝘰𝘷𝘦𝘳𝘴𝘩𝘢𝘳𝘦, 𝘢𝘯𝘥 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘰𝘯’𝘵 𝘣𝘶𝘺 𝘧𝘳𝘰𝘮 𝘮𝘦 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦𝘺 𝘢𝘭𝘳𝘦𝘢𝘥𝘺 𝘬𝘯𝘰𝘸 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨?” 𝘛𝘩𝘦 𝘬𝘦𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘵𝘩𝘢𝘵 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘪𝘴 𝘧𝘳𝘦𝘦. 𝘐𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘱𝘢𝘪𝘥 𝘧𝘰𝘳. 𝘠𝘰𝘶 𝘨𝘪𝘷𝘦 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘧𝘰𝘳 𝘧𝘳𝘦𝘦 𝘢𝘯𝘥 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘪𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵𝘢𝘵𝘪𝘰𝘯 𝘧𝘰𝘳 𝘮𝘰𝘯𝘦𝘺.

𝟯. 𝗣𝗹𝗮𝘆 𝘁𝗵𝗲 𝗟𝗼𝗻𝗴 𝗚𝗮𝗺𝗲
Content is not a quick fix; it’s a long-term investment in your brand’s future.
- Consistency is key
- Over time, content builds trust, authority, and loyalty
- The effects of the great content compound
𝘐 𝘤𝘰𝘮𝘮𝘪𝘵 𝘵𝘰 𝘮𝘺 𝘗𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘉𝘳𝘢𝘯𝘥𝘪𝘯𝘨 𝘫𝘰𝘶𝘳𝘯𝘦𝘺. 𝘠𝘰𝘶?

𝟰. 𝗗𝗶𝘃𝗲𝗿𝘀𝗶𝗳𝘆 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗵𝗮𝗻𝗻𝗲𝗹𝘀
Don’t rely on just one platform or type of content—reach your audience where they are.
- Use blogs, videos, podcasts, and social media to cover all bases
- Repurpose content across channels to maximize its impact
𝘔𝘺 𝘣𝘦𝘴𝘵 𝘢𝘥𝘷𝘪𝘤𝘦 𝘪𝘴 𝘸𝘩𝘢𝘵 𝘐’𝘷𝘦 𝘴𝘦𝘦𝘯 𝘵𝘰𝘱 𝘤𝘳𝘦𝘢𝘵𝘰𝘳𝘴 𝘥𝘰: 𝘢 𝘯𝘦𝘸𝘴𝘭𝘦𝘵𝘵𝘦𝘳!
𝘉𝘵𝘸, are you subscribed to mine?

𝟱. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗲𝘀 𝗮 𝗟𝗼𝘆𝗮𝗹 𝗙𝗼𝗹𝗹𝗼𝘄𝗶𝗻𝗴
Attraction isn’t just about drawing people in—it’s about keeping them around.
- Content builds relationships, and relationships build loyalty
- A loyal audience is more likely to convert, refer others, and stick with you through ups and downs
𝘛𝘩𝘦 𝘣𝘦𝘴𝘵 𝘢𝘥𝘷𝘪𝘤𝘦 𝘐’𝘷𝘦 𝘩𝘦𝘢𝘳𝘥 𝘪𝘴 𝘵𝘰 𝘤𝘳𝘦𝘢𝘵𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘢 𝘳𝘦𝘢𝘥𝘦𝘳 𝘸𝘪𝘭𝘭 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘴𝘩𝘢𝘳𝘦 𝘸𝘪𝘵𝘩 𝘧𝘪𝘷𝘦 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘧𝘳𝘪𝘦𝘯𝘥𝘴.

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Entrepreneurship: The most misunderstood job title in the world.


Tag an entrepreneur who gets it 💼👇

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💡 “We all wake up with 24 poker chips… 

and 8–9 are already gone.” – Steven Bartlett

Each chip = 1 hour.

Sleep takes 8–9. 
That leaves us with about 16 chips to play.

Where you place them decides your growth, your opportunities, and your freedom.

Most people scatter their chips.
Back-to-back meetings.
Endless admin.
Social scrolling disguised as “research.”

High performers? They invest their chips with intention:

- Skills that compound over years.
- Relationships that open doors.
- Health that powers everything else.

In 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, that means betting chips on:

- Talking to high-value prospects instead of chasing everyone.
- Nurturing partnerships that bring long-term revenue.
- Learning the art of influence, not just sales scripts.

In 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻, it means:

- Spending an hour creating high-impact, evergreen posts instead of chasing trends.
- Batch-producing content so you control the game, not the algorithm.
- Engaging with your audience in meaningful conversations, not vanity likes.

𝗘𝘃𝗲𝗿𝘆 𝗰𝗵𝗶𝗽 𝗶𝘀 𝗮 𝗰𝗵𝗼𝗶𝗰𝗲: waste it, or invest it.

Before spending one, ask:

👉 “Will this chip move me closer to my vision?”

Because tomorrow, you’ll wake up with a new set of chips.

But today’s? They’re gone forever.

So—where will you bet yours? 🎯


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🔳 J𝗼𝗶𝗻 𝗞𝗿𝗶𝘀𝘁𝗶𝗻𝗮’𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗳𝗼𝗿 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲𝘀

𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 is like inviting someone out for dinner.
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 is the reason they said yes.
𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 is the reason they keep coming back.

Because let’s be honest —

We crave quality. Realness. Experiences that feel 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁.

And the same goes for the people we follow, trust, and choose to work with.

In a world full of noise, personal branding is how you stand out — without shouting.

It’s not about being perfect.

It’s about being 𝗿𝗲𝗮𝗹, 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁, 𝗮𝗻𝗱 𝗿𝗲𝗺𝗮𝗿𝗸𝗮𝗯𝗹𝗲.

Your brand is how you show up.
It’s the feeling you leave behind.

It’s the reason someone says,

 “I don’t know what it is about her… but I trust her.”

People don’t want a pitch.
They want a connection.
A sense of alignment.

And whether you’re a founder, a creator, or a consultant — your personal brand is your shortcut to that trust.

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗰𝗵:

𝘐𝘧 𝘺𝘰𝘶 𝘥𝘰𝘯’𝘵 𝘥𝘦𝘧𝘪𝘯𝘦 𝘪𝘵, 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥 𝘸𝘪𝘭𝘭 𝘥𝘰 𝘪𝘵 𝘧𝘰𝘳 𝘺𝘰𝘶.

And it might not be the version you want.

So ask yourself:

• What kind of energy do I bring into the room?

• What do I want people to remember after they meet me?

• And what kind of people do I want to attract?

Because the right people aren’t looking for perfection —

They’re looking for something 𝗿𝗲𝗮𝗹.

So craft your personal brand like a great evening out:

Authentic. Intentional. Unforgettable.

👇 What’s one word you want your personal brand to stand for?

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Most founders build 𝗼𝗻𝗲 𝗯𝗿𝗮𝗻𝗱.

This client 𝗵𝗮𝗱 𝗳𝗼𝘂𝗿.

But none were reaching their potential—until we repositioned everything.

One of my recent clients is a businessman running 4 different brands. 

Each had its own marketing. 

Each performed differently. 

And none of them were reaching their full potential. 

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗱𝗶𝗱 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿: 

✅ 𝗖𝗲𝗻𝘁𝗿𝗮𝗹𝗶𝘇𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 & 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 – all brands under one strong umbrella. 

✅ 𝗢𝗻𝗲 𝗖𝗥𝗠 – seamless customer journey instead of 4 disconnected ones. 

✅ 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗰𝗼𝗻𝗰𝗲𝗽𝘁 – where the audience can engage with all brands at once. 

✅ 𝗨𝗚𝗖 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 – inviting people to create content for the brand and be featured when dining. 

✅ 𝗥𝗲𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 & 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 𝗿𝗲𝗯𝗿𝗮𝗻𝗱 – new logo, unified identity, and premium positioning. 

𝗧𝗵𝗲 𝗿𝗲𝘀𝘂𝗹𝘁𝘀? 

📈 30% increase in social media reach across all channels in just 6 weeks. 

📍 Secured top event locations in Hamburg. 

🤝 Repositioning the brands allowed us to attract top-level clients and partners who previously overlooked the business. 

🔥 A stronger ecosystem where the brands no longer compete with each other—but grow together. 

✨ Other things reached: higher customer retention, stronger brand awareness, and organic word-of-mouth momentum. 

When you reposition and rebrand correctly, you don’t just “look better.” You unlock access to new audiences, high-value clients, and exclusive opportunities. 

👉 Do you think most businesses underestimate the power of a proper rebrand?

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The future of HR won’t be shaped by policies.

It will be shaped by personal brands.

Here’s the change that’s taking place:

- 𝘊𝘢𝘯𝘥𝘪𝘥𝘢𝘵𝘦𝘴 𝘥𝘰𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘫𝘰𝘣 𝘥𝘦𝘴𝘤𝘳𝘪𝘱𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘺𝘮𝘰𝘳𝘦.
- 𝘛𝘩𝘦𝘺 𝘭𝘰𝘰𝘬 𝘢𝘵 𝘵𝘩𝘦 𝘧𝘢𝘤𝘦𝘴 𝘣𝘦𝘩𝘪𝘯𝘥 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺.
- 𝘛𝘩𝘦𝘺 𝘧𝘰𝘭𝘭𝘰𝘸 𝘵𝘩𝘦 𝘏𝘙 𝘭𝘦𝘢𝘥𝘦𝘳𝘴, 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦𝘴, 𝘢𝘯𝘥 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘴𝘩𝘢𝘱𝘦𝘳𝘴 𝘸𝘩𝘰 𝘴𝘩𝘰𝘸 𝘶𝘱 𝘸𝘪𝘵𝘩 𝘢 𝘷𝘰𝘪𝘤𝘦.

That’s why I’m excited to share that I’ve been invited to speak at the Lunch & Learn Event hosted by Nicolas BEHBAHANI on:

✨ 𝗦𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗛𝗥 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 ✨

In this talk, I’ll share:

- Why reputation is the new recruitment strategy.
- How HR leaders can use branding to attract top talent.
- The 4 steps to start building a brand that speaks before you do.

HR is no longer just an internal function.

HR is the public voice of culture.

And the future belongs to those who build trust, credibility, and presence online.

👉 Question for you:

Do you believe HR leaders should start building their personal brands now — and are you ready to dedicate a budget to that?

🔗 𝗟𝗶𝗻𝗸 𝘁𝗵𝗲 𝗖𝗼𝗺𝗺𝗲𝗻𝘁𝘀

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You don’t need more followers — you need a room.


Want to build authority, trust, and real influence?
Host a room—not just a feed.

In the world of premium business, relationships aren't made in the comments section.

They're built over curated conversations, eye contact, and shared values.

Read the Newsletter for the FUN parts.

💡 Want to know how I help clients design high-trust, high-impact gatherings that grow brand equity and close deals?

DM or Comment “🥂” and I’ll send you the private playbook.

#PrivateEvents #FounderBranding #LuxuryMarketing #HighTrustRelationships

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View newsletter: PB, Business & AI w. Kristina 

How to design gatherings that attract premium clients, investors, and long-term loyalty Welcome back to PB, Business & AI with Kristina 🥂✨ Let’s star

Open article: Hosting Private Events to Deepen Your Brand Power by Kristina Klenina • 2 min read

Hosting Private Events to Deepen Your Brand Power

Protect your energy.

Protect your success.

Opportunities don’t disappear because you’re not talented enough.

They disappear because your energy is drained before you can even step into the room.

Energy leaks look like:

- Saying yes when you should say no.
- Surrounding yourself with people who drain instead of elevate.
- Filling your calendar instead of fueling your vision.

High performers know this truth:

⚡ Protecting your energy is the most underrated success strategy.

Because when your energy is high:

- Decisions become clear.
- Your presence becomes magnetic.
- Success comes to you instead of being chased.

Your energy is your greatest ROI.

Guard it like you guard your time, money, and reputation.

✨ What’s one thing you’ve stopped doing to protect your energy?

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Most people create content.
The smartest ones create IP.
Few build assets.

How to Build Intellectual Property That Increases Your Brand Equity

If you want to be remembered, referred, and respected—

you need to develop signature frameworks and repeatable language that others associate with you.

That’s how you move from being a voice…
to being the reference point.

The Steps to Start Building Premium IP are in the Newsletter.

💡 The most valuable brands are built on thinking that scales.

Want the exclusive process I use to turn insights into IP?

Comment or DM “📚” and I’ll send you the private version.

#BrandEquity #FounderIP #LuxuryConsulting #ThoughtLeadership

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A founder’s guide to turning your thinking into scalable brand assets Welcome back to PB, Business & AI with Kristina 💎 If your brand disappears tomo

Open article: How to Build Intellectual Property That Increases Your Brand Equity by Kristina Klenina • 3 min read

How to Build Intellectual Property That Increases Your Brand Equity

The ultra-wealthy don’t just exist in the spotlight.

They design it.

Because they know perception isn’t accidental - it’s engineered.

Every photo, every word, every appearance is part of a carefully curated narrative.

Not to deceive.
But to align the outside world with their desired identity.

They:

- Reveal what reinforces authority.
- Hide what creates distraction.
- Shape the story until it becomes magnetic.

This isn’t vanity. It’s power.

And here’s the truth: you don’t need a billion-dollar fortune to use the same strategy. 

You need intention.

The spotlight isn’t random—it’s directed.

The question is: Are you directing it, or are you letting others decide your story for you?

👉 If you could control one aspect of how people perceive you starting today, what would it be?

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✨ I’ve been dreaming of this for a long time…
and today, it finally goes live!

Introducing: 𝗧𝗵𝗲 𝗣𝗕 𝗙𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝗖𝗹𝘂𝗯 💎

A 𝗺𝗲𝗺𝗯𝗲𝗿𝘀-𝗼𝗻𝗹𝘆 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 where:

💡 My agency takes care of your LinkedIn posting.

📰 We help you launch & grow your newsletter.

💸 All at just 𝗼𝗻𝗲-𝗳𝗶𝗳𝘁𝗵 of the usual cost.

But that’s not all 👇

🤝 You’ll get 𝟭:𝟭 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲 𝗳𝗿𝗼𝗺 𝗺𝗲.

🔐 Access to a 𝗽𝗿𝗶𝘃𝗮𝘁𝗲 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗮𝗿𝗲𝗮.

🌍 Connections with like-minded professionals ready to share, collaborate & grow.

If you’ve ever wanted to:

🔳 Simplify LinkedIn.

🔳 Finally start a newsletter.

🔳 Be part of an exclusive circle…

👉 This is your chance.

💬 I’m curious—what would be the #1 most helpful thing for you to join it?

Drop me a message and let’s chat!

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I am looking for 𝟭𝟬 𝗽𝗲𝗼𝗽𝗹𝗲 who want to commit to their 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 in the next 6 months.

Not to “learn about it.”

Not to “think about it.”

But to actually build it.

Why? Because personal branding has become the new business card. 

The people you admire online aren’t “lucky” — they’ve built clarity, strategy, and visibility. And you can too.

Your brand is already speaking for you every single day — the only question is:

👉 Is it saying what you want it to say?

This is a unique chance to work on it with focus, clarity, and accountability.

If you feel this is your time, comment “PB” or DM me to learn more.

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No alternative text description for this image

Time is money.

Energy is time.

Happy Friday.

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The ROI of your mind = the ROI of your business.

Time to invest in both.

Build your future with no excuses.

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