Kristin K.'s Linkedin Analytics

My Philosophy: Marketing Operations has evolved. It’s not just about administering technology or being the go-to fire extinguisher—it’s about co-owning a strategic branch of the business that directly impacts pipeline creation and growth initiatives. I believe a strong operations leader overcomes organizations' silos and leads cross-functional solutions to make big impacts. Who am I? I'm a Revenue Operations marketing professional with a proven track record of creating and implementing results-driven integrated marketing programs for a variety of B2B and B2C organizations. From Demand Generation to Marketing Analysis, I own and orchestrate marketing technology to align Sales and Marketing on Revenue and Brand-focused Initiatives. Track record of Developing, Building, Tracking, and Optimizing GTM Strategies via Tech, CRM Orchestration/Configuration, Lead and Account-Based Scoring, Nurture Programs, and Building Complex Technology Integrations and Implementations. Key Competencies: Translating Complex Technology into Strategy | Cross-Functional Fluency Business Partnerships | Marketing + Sales + Customer Success Evolving Tech for Sales/Marketing GTMs | Codify KPIs for Leadership CRM Architecture & Governance | Rules of Engagement for Revenue-Generating teams Tech Stack: Workato, Marketo, Salesforce, SalesLoft, Looker, Pardot, Google Data Studio, Bizible, Terminus ABM, Full Circle Insights, Salesloft, Outreach, Zapier, Tray.io Awards: March - Marketing Team GOAT 2022 Marketing Achievement Award- New Member of the Year - 2021, AvidXchange LeanData Ops Star finalist - 2019, LeanData SalesLoft Star Employee - 2019, SalesLoft Most Valuable Employee - 2017, Pi Limited GTM REO awards - 2023, Outreach