The Rev Collective

The Rev Collective: Rebuilding the Revenue Function for the Future

In today's B2B environment, the traditional revenue function is no longer sufficient. Sellers face higher costs, diminishing access, and reduced influence and impact. The consequence? Margin compression. The current approaches fail to equip sellers to gain earlier access at higher levels, where competition is less intense, and margins are more robust.

At The Rev Collective, we are dedicated to rebuilding the revenue function. Our mission is to provide sellers with the right approach, tools, and skills to gain more access and influence. We believe margin can be optimized both above the line (externally, through perceived value and impact during the sale) and below the line (internally, through operational efficiency and cost reduction).

Most leads are received when your prospects are at the end of their buying journey, making it challenging to demonstrate your value, create margin, and influence the sale. What if you could capture the attention of real decision-makers earlier in their buying journey? This would allow you to create demand, increase margins, and influence the sale from the Awareness stage.

The Rev Collective is a specialized team of revenue professionals with expertise across brand, marketing, sales, customer success, and revenue operations. We offer a proven approach to optimizing margin from the revenue function.

Founder and CEO

Colorado Companies to Watch

CCTW is a unique statewide economic development and awards program empowering Colorado’s most innovative, visionary, job-creating, impactful, and successful second-stage growth companies. Since its inception in 2009, CCTW has honored over 500 winning companies, totaling over $3 billion in revenue, and creating thousands of full-time jobs for Colorado.

Board Member

House of Revenue®

I lead our team of Fractional Chief Revenue Officers and Chief Marketing Officers who help build and launch Go-To-Market strategies for our clients. I also serve as a Fractional Chief Revenue Officer for select clients and private equity partners.

House of Revenue’s diverse team of revenue experts with vast industry experience are change agents who break down internal silos, build brands, generate demand, optimize sales processes, and enhance customer experience.

We design revenue engines to get Marketing, Sales, Customer Service, and RevOps teams and strategies working together.

We work for Founders and CEOs of SMBs who have achieved over $3M ARR and need a trusted partner to identify what’s working and what’s not, overcome impediments to growth, and build a scalable revenue infrastructure to accelerate growth.

Chief Executive Officer

Cuvée

Cuvée’s business success is driven by our three core constituents – our community of jet setters seeking an authentic, culturally immersive, and highly personalized travel experience; our network of ultra-luxury homeowners who we help to improve and monetize their real estate asset and care for their home as if it were our own; and our team of dedicated and passionate travel enthusiasts who deliver an unparalleled rental guest and homeowner experience.

As the leader of Cuvée’s global revenue growth, rental guest and homeowner experience, my role supports all three core constituents to sustain Cuvée’s position as the world’s best purveyor of ultra-luxury homes and villas and singular travel experiences.

Executive Vice President, Revenue at Cuvée

National Corporate Housing

Head of Sales and Marketing for a global multi-brand company that provides customized talent and housing management solutions for business travel, government travel, and employee relocation. Lead Business Development and Account Management teams working with Fortune 500 client portfolio, Strategic Alliances team responsible for key partnerships, Marketing team with B2B and B2C lead generation focus, Inbound Sales team accountable for converting inbound leads, Product team in charge of developing and managing technology solutions, and Corporate Travel, Hotel and Destination Services divisions tasked with profitable service delivery.

Vice President, Sales and Marketing

Caesars Entertainment Corporation

Head of Marketing and Sales for resort with $400 million annual revenue reporting to General Manager and Regional President. Led team of 125 employees to develop and implement strategic marketing and sales initiatives designed to grow market share, increase revenue, improve profit margins and deliver optimal customer service.

Vice President, Sales & Marketing

Head of Marketing for resort with $300 million annual revenue reporting to Assistant General Manager. Led team of 50 employees to develop and implement strategic marketing initiatives to generate revenue. Managed rebrand of casino and $100 million annual budget for events and promotions.

Director, Marketing

Managed strategic partnerships with 100 internal and external sales representatives responsible for $40 million in annual revenue across seven resorts.

National Sales Manager

Directed 15-person sales team responsible for £50 million in annual revenue across 10 resorts. Developed sales program and enablement, launched CRM and incentive program, designed multicultural marketing initiatives.

VIP Sales Manager

Managed strategic projects designed to develop new and grow existing resort businesses. Developed analytical tools and trained marketing leaders on how to deliver optimal ROI. Oversaw €650 million design and construction budget for resort development projects.

President's Associate, Marketing & Resort Development

Destination Marketing Services

Recruited new clients and managed marketing and sales budgets totaling $250,000 in annual expense. Implemented revenue generating initiatives to increase occupancy for hotel clients.

Vice President of Marketing & Co-Founder

Hotel Posada El Quijote

Directed all operations of a 10-room hotel with $500,000 in annual revenue and 15 employees. Managed guest experience as well as marketing, sales, reservations, housekeeping, culinary, and security departments.

General Manager

The Tico Times

Recruited advertising clients and increased sales distribution for annual travel guide Exploring Costa Rica. Grew revenue from ad sales and distributor purchase orders by 30% over prior year.

Account Executive

Kristin is a seasoned executive with a proven track record of driving revenue growth and operational excellence across various industries, including SaaS, technology, professional services, and hospitality. With a strategic mindset honed through leadership roles at Fortune 500 companies like Caesars Entertainment, Kristin specializes in developing go-to-market strategies, optimizing revenue operations, and building cohesive marketing and sales teams to deliver exceptional results. Kristin's experience in brand and marketing strategy, business development, and customer success make her a valuable asset for companies poised for transformative growth.

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