FeedbackNow

As Fractional Chief Marketing Officer, lead marketing for FeedbackNow, the innovative real-time Customer Experience leader. 

From Sam Koch, SVP, Product and AI, FeedbackNow:
"Brightrose Growth Services has been instrumental in building a scalable demand generation engine for FeedbackNow. They brought structure and focus to both our direct and indirect go-to-market strategy, pairing that with an AI-enabled content strategy and strong analytics foundation. The result is a system that delivers transparency, accountability, and the ability to scale quickly—exactly what we needed at this stage of growth."

FeedbackNow is transforming on-site customer experience proudly supporting leading hospitals, airports, retailers and other innovative CX and on-site operations leaders worldwide in delivering amazing experiences for their customers and patients. Learn more: www.feedbacknow.com

Chief Marketing Officer

Sirius Support

As Fractional Chief Marketing Officer at Sirius Support, I lead the charge in redefining our value proposition and building a robust go-to-market (GTM) strategy that highlights the power of humanized, AI-powered customer support. I collaborate closely with leadership to create a buyer enablement content strategy that empowers our clients to make informed decisions — from awareness to expansion.

From Craig Mills, CEO, Sirius Support:
"Brightrose Ventures brought the strategic clarity we needed to stand out in a saturated market being disrupted by AI. They helped us reposition Sirius Support to clearly articulate our unique value to forward-thinking businesses transforming their support operations. Their ability to cut through the noise and align our messaging with where the market is headed has been a real differentiator."

At Sirius, we’re not just about technology. We’re about blending AI efficiency with human empathy, ensuring customers receive seamless, personalized support at scale. I’m focused on showcasing this unique differentiator through compelling content, impactful messaging, and a strategic GTM approach that resonates with buyers’ evolving needs.

Ready to transform your customer support experience? Let’s connect.

Brightrose

At BRIGHTROSE VENTURES...
we advise, invest in and provide fractional CxO and out-sourced execution teams for business software companies - driving bottom line results for founders and investors.

WHO IS AND WHY BRIGHTROSE?
▶  Business software advisory and co-investment firm founded in 2020 by multi-time software company CEO and tenured operating execs
▶  Execute as an extension or operating force of middle market investors’ VCTs to enhance portfolio company performance
 ▶ Specialize in challenging, time-sensitive situations in which business software companies < $50M in revenue must transform to perform
▶  Experts in activating global remote talent and distributed workforce solutions with a curated network of 400+ industry operators
▶  Quickly activate expert situation analysis and deploy fractional executive and/or outsourced execution teams to augment company talent
▶  Innate bias for action with deep operating experience aligning execution to the CEO vision or investor thesis for generating returns

THE BRIGHTROSE BUSINESS MODEL
▶  Specialized Talent
PE-experienced, flexible contractor talent across all functions of business software company operations
▶  Flexible Engagement Model
Agile service models include advisory projects, interim staffing, and fractional executive placements 
▶  Rapid Activation
Engage quickly to meet critical priorities and timelines with experience and comfort operating at PE speed
▶  Skin-in-the-Game Approach
Investments in companies we serve through equity compensation and direct co-investments

Managing Director, Growth Advisory Services

• Established Green Street Advisors sole-proprietorship utilizing B2B marketing expertise to provide strategic guidance and insights, boosting software company clients' marketing effectiveness and revenue generation in competitive tech sector
• Delivered marketing services for clients implementing growth strategies via content marketing, social media campaigns, sales enablement, outbound sales development and overall brand and website redesign. Visit www.brightrose.com for reference.

Managing Director (Green Street Advisors merged with Brightrose)

SysGroup

As Fractional Chief Marketing Officer, I led the marketing for publicly-traded SysGroup, the UK Managed Services Provider (MSP) delivering technology services leader for digital and AI transformation.  

From SysGroup Executive Chairman, Heejae Chae
"Kristin Oelke played a pivotal role in helping us reposition SysGroup with a clear, AI-forward narrative that reflects both the evolution of our business and the integration of multiple acquisitions. One of her greatest strengths is her ability to engage at the board level with a strong strategic lens, while also diving deep into the details and remaining hands-on — exactly what we needed as a fast-growing business navigating complex change. She ensured we had appropriately scaled resources to execute effectively, and her contribution was instrumental in driving alignment across the organisation during a critical phase of our transformation.”

SysGroup future-proofs enterprise IT foundations with an integrated end-to-end, buy plus build, approach to services delivery. SysGroup services include consulting, technical solutions, solutions engineering, managed services and support services.

As a Managed Services Provider (MSP,) SysGroup partners with and is certified by leading cloud, software and hardware innovators. Our portfolio of more than 100 partners include market-leaders AWS, Microsoft, CyberArk, Zscaler, Rubrik, Nutanix, Dell, Cisco, Watchguard, and Mimecast, as well as distributors Ingram Micro, Westcon and Arrow.

As a the next phase to my one year transformation role, Brightrose (we) now currently operate Sys marketing through placement of a contracted integrated marketing and sales development team.

As a public company, SysGroup is listed on the London Stock Exchange. (LSE: SYS)

TRUST: Unlocking B2B Growth in Today's AI World

SPEAKER TESTIMONIALS
Per Emma Scott, Partner Leader, Ingram Micro
"It is a pleasure working with Kristin, her marketing expertise is immediately evident, not only in her published book but also in her recent presentation at our partner networking event. The feedback from attendees regarding her speech was overwhelmingly positive, highlighting her current relevance and impactful delivery."

Per James Jung, CEO, beSUCCESS Media Group
"For our event for leading Korean technology start-up companies, Kristin offered a clear framework for how international B2B tech companies can drive revenue and establish lasting brand credibility in the U.S. Her focus on the importance of building trust in today’s AI-driven world gave our founders a concrete roadmap for growth."

BOOK DESCRIPTION
B2B revenue models are rapidly evolving beyond traditional sales-led approaches—driven by product-led growth (PLG), ecosystem selling, and buyers spending more time researching before ever engaging with sales. This book began as an investigation into improving sales velocity in this new B2B environment and led to the discovery that trust is now central to accelerating growth.

Layered on top of changing sales models are today’s trust-eroding macro dynamics—including AI’s impact—making buyers more skeptical of vendors’ products and services. As a result, peer authority in buying decisions is rising, as shown in recent research. While data highlights this growing trust gap, few new solutions exist to help businesses overcome these growth constraints.

Trust: Unlocking B2B Growth in Today’s AI World explores why public trust is now essential to business success. It offers insights from current research, real-world examples of trust-driven success, and methods to assess stakeholder trust. The book concludes with a strategic recommendation: implement a modern, company-wide B2B customer advocacy initiative to quickly build trust with customers, prospects, partners, employees, and recruits.

Author and Speaker

Sensei Labs

- As the company’s marketing and sales development leader, collaborating across the leadership team, spearheaded a pivotal revenue surge for the Series A enterprise SaaS company, escalating revenue by 70% from $4M to $6.8M within three years, demonstrating exceptional growth marketing leadership for a start-up technology innovator in a competitive sector
- Developed a lead generation strategy that exceeded quarterly targets, achieving remarkable growth in MQL, SAL, and SQL conversions across three distinct ICPs/personas, with quarterly increases fluctuating between 36% and 92%
- Created first customer advocacy initiative to authentically document SaaS platform success and voice of customer both publicly and anonymously in multiple formats, inclusive of the innovative ‘Meet the Maestro’ video series, to support growth strategies for all targeted industries and use cases
- Leveraged a limited budget to overhaul the martech infrastructure with emerging AI-driven tools and capabilities (spanning CRM, analytics, content creation, and competitive intelligence), up-leveling the company’s inaugural demand generation process to seamlessly integrate with an adapted MEDDPICC enterprise sales strategy 
- Championed a comprehensive employer branding campaign, leading to Sensei Labs being lauded with eight "Best Workplace" accolades and establishing a dominant Glassdoor presence with a consistent 4.9/5.0 rating

Vice President of Marketing And Business Development

- Recruited by leadership at Sensei Labs to craft and helm the organization's inaugural marketing department, reporting into the Co-founder and CEO, developed the foundational strategy for long-term brand establishment and market penetration while building out the team, GTM motion and tech stack
- Innovated a cutting-edge strategic communications and product marketing framework, culminating in securing a premier analyst report that distinguished our platform as the sole contemporary transformation SaaS solution delivering triple the success rate of traditional methodologies
- Identified and implemented company’s first CRM and martech stack with responsibility for ongoing management
- Delivered quarterly marketing results and plan to Board and investors

Vice President Marketing

ESW Capital

- As the marketing and sales development leader for one operating company - Ignite Technologies - within the PE firm, catalyzed a significant revenue leap for a global enterprise software conglomerate of 20+ software companies, driving a 60% increase in revenue from $75M to $120M, underscoring robust growth management across a diverse software portfolio
- Pioneered the comprehensive ABM strategy encompassing a wide array of ICPs/personas such as IT, marketing, sales, human resources, operations, and finance, ultimately achieving a 52% surge in inbound sales-qualified leads, alongside monumental increases of 163% in LinkedIn followers, as well as 141% uplift in Glassdoor ratings from employees
- Crafted and positioned product marketing messages for six newly formulated enterprise software suites, encompassing the development and execution of innovative net new, upsell, and cross-sell strategies, and critically supporting the expansion of both Annual Recurring Revenue (ARR) and Net Revenue Retention (NRR) targets
- Built new sales development (SDR) playbooks and hired and trained new SDR team integrating this new capability into existing marketing infrastructure to deliver more highly qualified leads to sales
- For the entire PE firm, developed recruitment and retention framework for all marketing roles for hiring, managing and training to up-level marketing success worldwide across five operating companies (Ignite as one operating company)

- Recruited to architect and implement the Account-Based Marketing (ABM) demand generation strategy for the Ignite Technologies portfolio, tailored for rapid acquisition strategies, marking a new era in targeted marketing excellence
- Oversaw marketing due diligence and seamless acquisition integration, eventually adding 19 software companies
- Defined new team structure inclusive of introducing roles for cross-operating company fractional resources and augmented with external contractors reducing overall headcount expense while increasing pipeline generation

Software AG

- As the Americas marketing leader, directed strategic marketing initiatives for a publicly-traded enterprise offering for both SaaS and on-premise solutions, overseeing customer and partner marketing engagement across the region
- Managed a team of 7 marketers, focusing on IoT, integration, analytics, and business process software solutions
- Spearheaded a comprehensive overhaul of the demand generation strategy, incorporating team restructuring and innovative marketing techniques, leading to107% increase in H1 year-over-year leads generated  
- Led the selection process for a new PR firm, developing a strategic media campaign that positioned Software AG as a leader in digital transformation, successfully increasing earned media coverage by 55% within 90 days
- Implemented modern marketing methodologies to enhance pipeline generation and sales funnel velocity, resulting in accelerated market penetration and increased revenue potential for the company’s diverse software portfolio

DLT Solutions

- As the company’s marketing leader, drove a strategic marketing overhaul at DLT Solutions, a private equity enterprise software channel and distribution company, leading to a 20% revenue increase from $920M to $1.1B, which reinforced client-partner relations and bolstered lead generation by 37%, directly supporting the company's revenue growth; reporting directly to the President
- Led a direct staff of 4 and an extended marketing team of 22, focusing on stringent brand visibility and pipeline objectives across key technology sectors including cybersecurity, big data, analytics & AI, cloud, and devops
- Developed new partner marketing strategy framework, customized to each partner’s software product and market opportunity, to improve demand creation for client partner companies, that was 100% funded by client partners, resulting in 220% increase in partner investment in DLT marketing services within 12 months
- Up-leveled hiring rubric for all marketing positions - content, operations and client/customer - to support the build out of the new modern central services model for improved overall marketing contribution to the business
- Received the 2016 Institute for Excellence in Sales Innovation Award due to transformative marketing strategies, and achieved finalist status twice for the prestigious 2016 Oracle Marketing Cloud (Eloqua) Markie award, a testament to the effectiveness of marketing campaigns and tech stack development
- Honored as one of the CRN 2016 Women of the Channel for transformative leadership in marketing, highlighting the pivotal role in evolving DLT SOLUTIONS’ marketing strategies, which contributed significantly to the company's growth

Vice President, Marketing

Micro Focus

- As the Americas marketing and sales development leader, led transformation of the demand generation strategy, focusing on digital marketing and tech-enabled sales development to support hybrid IT, cyber and analytics offerings
- Drove an 18% Y/Y increase in sales qualified leads (SQL) through strategic demand generation initiatives across the US and Canada while reducing newly combined department expense by 23%
- Restructured a diverse team of 14 with four direct reports, establishing more productive marketing > sales development > sales alignment driving improved growth and velocity in sales pipelines and revenue

Head of Marketing and Sales Development, North America

- Recruited by President of the Americas to up-level aged regional marketing capabilities and to serve on Americas leadership team contributing to divisional strategy development and overall corporate reporting, as largest division within global publicly-traded organization
- Drove 230% Y/Y surge in earned media coverage, pivotal in redefining the company’s image as a leader in modernizing data center technologies
- Reengineered the field marketing strategy to prioritize modern digital channels and content, effectively supporting organic and inorganic growth strategies and substantially boosting market presence and positioning in North America

Head of Field Marketing, Americas

Strategic marketing executive with 15+ years experience within the global enterprise software and technology sectors. Expert in orchestrating transformative marketing strategies, leading high-impact teams, and pioneering sales enablement strategies to accelerate revenue growth.

Distinguished for delivering robust pipeline growth, executing successful brand and channel marketing programs, and earning industry recognition for innovative marketing excellence. Demonstrated prowess in enhancing organizational visibility, driving market penetration, and fostering partner ecosystem expansion through strategic marketing leadership.

AUTHOR
Trust: Unlocking B2B Growth In Today's AI World
2024, Available on Amazon

EXPERTISE
🔹 Growth Strategy
🔹 Team Leadership & Development
🔹 Cross-Functional Collaboration
🔹 Demand Generation (ARR)
🔹 Digital Marketing Strategies
🔹 Acquisition Diligence & Integration
🔹 Analytics & Performance Metrics
🔹 Brand & Channel Marketing Management
🔹 Market Analysis & Insights
🔹 Product Positioning & Messaging
🔹 Sales Enablement
🔹 Partner Ecosystem Expansion
🔹 Customer Optimization (NRR, LTV)

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