Croud

I lead the Croud agency here in the US — overseeing growth, activation, strategy, planning and client service. In close collaboration with the CEO, COO and Executive Leadership team, we aim high.

Our Performance, Reinvented approach epitomizes Croud's 13-year journey. Rooted in performance marketing, we infuse a performance mindset into every facet of: strategy, brand, planning, media, social, and creative. It's about driving tangible business results for our clients. Today, Croud is a full-service digital agency, transforming our clients' businesses through incredible incremental marketing.

“Global Performance Agency of The Year” - Campaign Magazine, 2021

“US Performance Agency of the Year” - PMW, 2022

Managing Director, US

Responsible for building and leading the Business Development, Strategy and Client Leadership teams at Croud US.

“Biddable Team of The Year” - The Drum Search Awards USA, 2017.

“Sunday Times Tech Track 100” - The 100 fastest growing private companies in the UK, 2017.

"Sunday Times Best Places to Work 2018" - Extraordinary levels of workplace engagement.

“Client Service Team of The Year” - The Drum Agency Awards, 2018.

SVP, Client Strategy

Responsible for founding the New York office at Croud. The number one focus being on building a client base from scratch.

VP, Business Development (Co-Founder, US)

Responsible for new business development in the first few years of the agency being founded, in London.

Senior Business Development Manager

Axonn Media

Business Development Manager

Internet Search Marketing Ltd

Account Lead

Account Manager

In digital advertising since 2009, first in Europe then the US, focusing predominantly on Agency leadership and growth across the Google and Meta advertising stack, SEO, content, digital strategy and measurement.

Since 2012 I've worked in new business, client strategy, and now run the US operation at Croud — helping grow the business from under 10 people to over 500.

This week we take over as Nespresso’s lead US media agency, responsible for full-funnel integrated media.

There are some brands that are just completely ingrained in your daily ritual, that you aspire to work with - today we get to work with one. Incredible.

The team and I feel a huge amount of excitement and responsibility to continue the incredible work done to date, show up in meaningful ways to consumers and grow our market share.

Thanks to Nicolas Lariane, Vince Tran & Debora Carvalho for the great onboarding experience, the wider Nestlé Nespresso SA team for selecting Croud and agency partners for welcoming us. Caffeinated and ready to go! ☕ 

#Nespresso #MediaAgency #CroudandProud

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