Keboola

Connecting the dots between product, engineering, customer enablement, and business development @Keboola.

Product Operations Manager

Shaping better products in B2B SaaS, software, and technology companies.

Digital Product Strategist

Mews

Responsible for product management operations at Mews – cloud-based property management software.
•	Developed and implemented new product operations strategy for the team of 15 PMs
•	Defined KPIs, dashboards, go-to-market, product adoption, and optimization processes for the product management team
•	Successfully implemented a research repository tool and achieved the project scheduled goals
•	Established continuous iterative communications within customer development and product discovery process

Role was cancelled due to the covid-19 crisis in the hospitality segment.

Director of Product Management Operations

ROI Hunter | Facebook & Google Marketing Partner

Responsible for digital content and global marketing communication at ROI Hunter – SaaS company, building an ad-tech product marketing platform for e-commerce combining the creation of performing creatives with product-level performance and customer data.

•	Complete ownership of the ROI Hunter's marketing mix 
•	Responsible for marketing qualified leads delivery through thought leadership pieces, online marketing campaigns promoting RH proposition, events), 100% MQLs delivered during Q2 and Q3 
•	Defining and communicating the product proposition (collecting the data to ensure the proposition resonates and supports commercial goals)
•	Responsible for the product launch process and commercial team enablement working closely with the product team
•	Supporting the content generation with research, (co-author of e-books, case studies, white papers, and newsletters)
•	Growth hacking (running experiments to drive engagement of prospects/current customers)

Inbound Marketing Manager

Empik Group

One year project led in charge of Penta Investments (Empik owner). Responsible for all marketing activities of Empik e-commerce business in the Czech Republic and Slovakia.

•	Defining marketing plan and communication strategies
•	Responsible for the cost controlling of the marketing strategy and campaigns
•	Responsible for strategically placing marketing investments.
•	Considering category and market requirements and manage alignment between stakeholders
•	Working with relevant consumer insights and marketing data teams to report on the effectiveness of marketing campaigns
•	Responsible for websites and mobile app optimization

Head Of Marketing CZ/SK/PL

L'Oréal

Responsible for the design and creation of complex digital strategies. Helping brands to connect with new customers & strengthen relationships with the current ones in the Czech Republic, Slovakia, and Hungary.

•	Bringing insights based on market trends and analysis, implementation of global tools and guidelines, local and international reporting, analyzing data, trends and developing digital strategies within multiple platforms
•	Responsible for e-commerce development and campaign optimization (achieved the highest conversion rate at Kiehls.cz within EMEA region)
•	Responsible for developing, testing and analyzing digital campaigns and social media strategies for L’Oréal luxury brands (Kiehl’s, Urban Decay, Lancôme, Giorgio Armani, YSL)
•	Successfully launched and performed campaigns with local indirect e-commerce partners
•	Responsible for websites optimization, redesign and SEO implementation
•	Emailing strategy setting (segmentation, personalization, reactivation campaigns)
•	Cooperating on omnichannel platform and CRM system implementation

Digital Manager CZ/SK/HU

Inspiro Solutions

Working closely with clients and partners with the goal of maximizing their advertising potential and educating them about digital marketing. 

Clients and partners: Apiary (Oracle), Huawei, O2, Moneta, Honor

•	Responsible for clients online performance (online marketing channels, project management, communication with both internal and external staff) and return on marketing investment by leveraging results and analysis
•	Cooperating with HQ, area and country marketers to deliver actionable insights & optimization to improve marketing performance
•	Managing local social media channels (Facebook, Twitter, Instagram, YouTube), creating social media marketing (strategy, execution, consultations) for agency clients within a collaborative team, supervision of social media managers
•	Content strategy and publishing, media strategy and performance optimization, product campaign strategy, searching for new platform opportunities
•	Providing campaigns results analysis, report writing, development of working tools, making proposals and recommendations in a growth objective for the company

Digital Marketing Manager

CZECH TOP 100

•	Responsible for the planning, execution and closing of CZECH TOP 100 European projects, building the project requirements
•	Website management for partners: content implementation and publication, development with webmasters to improve functionalities, re-design of an old website
•	Communication: frequently wrote, designed and broadcasted newsletters and emails, developed corporate catalogs, brochures, and working documents

Marketing Project Manager

Zachraň jídlo

•	Project management: creating an effective workgroup of professional individuals, setting project targets, surveilling the budget, leading 
•	Fundraising (seeking funding opportunities, maintaining budget)
•	Building partnerships and networking (creating new alliances, building stronger networks)
•	Preparing marketing strategy and retailers research for upcoming event in September 2013

Project Manager

As a Product Operations Manager at Keboola, I connect the dots between product, engineering, customer enablement, and business development. I have over seven years of experience in shaping better products in B2B SaaS, software, and technology companies.

My mission is to help startups succeed by scaling up and optimizing their product development and delivery processes. I leverage my skills in data analysis, CRM, social networking, and new media to create and implement effective product operations strategies. 

I also have a strong background in digital marketing, having led and managed teams and projects for global brands such as L'Oréal, Empik Group, and ROI Hunter.

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