Common Room

Oversee and scale key programs like our GTM Partner Program, key executive events, and community engagement for Uncommon, focusing on driving leads and delivering measurable growth for the business across the GTM landscape.

Lead Marketing Program Manager

ZoomInfo

• Lead a team, nurturing their growth and skills in goal setting and execution while empowering them to excel, ensuring the team's collective success.
• Present channel and content performance to leadership regularly, aligning with marketing organization and company goals.
• Spearheading the development and strategy of a user-centric ZoomInfo Community forum to facilitate direct user interaction for addressing queries, concerns, and issues, fostering an environment that actively encourages the exchange of knowledge and insights. 
• Strategically expand ZoomInfo's presence on LinkedIn, Twitter, Instagram, TikTok, and YouTube, increasing brand visibility and engagement.
• Collaborate closely with cross-functional teams, including product marketing, customer success, and sales, ensuring seamless alignment.

Senior Manager, Community & Content

Commsor

The Creator Guild is an elite group of community professionals who share their experiences, strategies, and learnings to create valuable expert content for Commsor members and audiences and elevate the industry.

Commsor Guild Creator

OpenSpace

• Built and executed the strategy for community engagement, including content and event programs to attract and retain members, exceeding quarterly retention goals by 104% and activating community membership by 93%.
• Collaborated with cross-functional teams such as Marketing, Customer Success, Product, and Sales to create goal alignment and engaging program content that produced a growth of 46% in membership acquisition in less than 6 months.
• Designed strategic programs and engagement campaigns to target specific audiences and products, leveraging data to set and meet engagement targets.
• Developed and updated community guidelines, budgets, and strategies to drive program growth and awareness, regularly evaluating platforms to ensure scalable program execution.
• Reported regularly on program effectiveness and progress, using data analysis capabilities to demonstrate the success of the programs.
• Monitored community health and designed and tested relevant interventions to ensure goals were met.

Community Program Lead

Shopify

• Established a private community of over 30+ key brands to support their business needs through the Shop platform and drive brand advocacy through ongoing, trusted relationships.
• Forged relationships and regularly met with internal stakeholders and leadership to provide community insights, updates, and new approaches to align community goals with business goals.
• Built and implemented a community strategy and vision to align with the Merchant Marketing team that defined the community's voice, identity, goals and outcomes, content, programming, and impact within the organization. 
• Developed and executed a robust community content strategy ensuring continued education and relevancy, including creating monthly digital sessions that connect the community with our leadership team for Shop specific insights resulting in an 82% member satisfaction rating.
• Connected weekly with the greater Shopify Community team to unite our programs and approaches where appropriate.
• Regularly monitored and analyzed community health and produced reports on relevant issues and outcomes.

Senior Community Manager

HubSpot

•  Community managed collectively three million followers on HubSpot’s social channels (Facebook, Instagram, Twitter, LinkedIn, YouTube) while monitoring and listening for diverse customer issues and questions then appropriately responding, resolving or escalating as necessary. 
•  Aided in content creation for Instagram, Instagram Stories, Twitter, LinkedIn, creative storytelling sessions for social channels, and social activations.
•  Created engagement and community-driven campaigns to amplify content reach and increase the quality of audience growth.
•  Analyzed and executed community strategies to increase engagement and retention of community members while reporting monthly on these findings to impact our content strategy.

Social Media Community Manager

• Created the new structure and outline for @HubSpotSupport Twitter account by identifying and improving organizational development aspects that would enhance content.
• Administrated the creation and publishing of relevant, original and high-quality content.
• Implemented a content editorial calendar to manage content and plan specific, timely campaigns. 
• Measured and analyzed metrics for channel on a daily basis to boost growth, performance, content reach and response rate.

Social Media Support Specialist

• Troubleshoot issues regarding the HubSpot Marketing and Sales software.
• Assisted HubSpot customers with varied skill levels to implement successful inbound marketing initiatives.
• Continuously exceeded contribution targets and performance metrics with a high NPS rating.

Senior Customer Support Specialist

Apple

• Taught professional level Apple software and hardware to Apple’s consumers. 
• Conducted engaging personal training sessions and workshops utilizing a variety of training methods based on each individual’s skill level.
• Worked with the Creative team to develop training skills to increase consumer engagement and satisfaction.
• Built brand loyalty with Apple’s consumer with dynamic and enriching work sessions.
• Became certified in Final Cut Pro X and taught consumers how to use the software.

Creative

Big Studio, LLC

During my time at Big Studio, I had the privilege of working for their in-house branding projects. The responsibilities of those projects included:

• Brainstormed new launch and engagement strategies and ideas.
• Created and launched social media strategy campaigns.
• Wrote and executed content for social media, landing pages and marketing campaigns.
• Monitored engagement and trends with analytic tools.	
• Researched and refined the demographic that Big Studio is targeting and analyzing successful campaigns for that market. 

Projects included:
• Big Studio’s UX & Empathy Awareness Campaign
• Big Studio’s Holiday Branding Campaign

Social Media Marketing Intern

Results-driven, people-oriented community and content leader with over eight years of cross-functional experience building and scaling teams and programs driving significant growth in the community space and customer satisfaction.

Known for being a strategic collaborator, problem solver, relationship builder, and dot connector.

My expertise spans community management, growth marketing, social media, and knowledge center content, primarily in B2B SaaS and e-commerce. I’ve led and built initiatives at ZoomInfo, HubSpot, OpenSpace, and Shopify, delivering integrated strategies that align content efforts across platforms to create a cohesive user experience.

My mission is to empower and inspire community-led growth by leveraging my experience to foster vibrant, engaging communities that drive business success. Passionate about learning, I continuously seek new ways to improve and innovate in the ever-evolving community space.

Taplio

Krystal Wu's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Krystal Wu's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Krystal Wu's Linkedin Analytics