Chris Krzysztof Szarski's Linkedin Analytics

➠ Consulting - helping Heads of Digital/Marketing of brands as: VOLKSWAGEN, IKEA, CARREFOUR, SHELL, WWF, NATIONALE-NEDERLANDEN, LEROY MERLIN, PKO BP Bank, HEINEKEN, TOYOTA BANK, JANSSEN (Johnson & Johnson) SATURN, ALPIQ, etc. in field of digital strategy and KPI achievement (sales, leads, brand awareness, traffic volume/quality, downloads, visits to POS etc) as digital expert of K2 Internet - largest digital agency in Poland. ➠ Expertise in three digital fields: Marketing, eCommerce and Web Development. Over 20 years of hands-on experience in Marketing and Communication (traditional and digital), Digital Strategy, Analytics, eCommerce, eCRM, digital media, web development and UX/UI. ➠ Experience in work on side of the Brand, Media, and Agency. ➠ Data Analytics and Conversion rate optimization a with strong hands-on knowledge of Google Analytics, Adobe Analytics, and other data tools supporting the decision process. ➠ 14 years of experience with digital media, preparing creatives, testing and optimizing digital campaigns, and cooperation with global media agencies such as Starcom, OMD, Dentsu Aegis, Havas. ➠ 12 years of project management and implementation of platforms such as WordPress, Typo3 as well as enterprise solutions - Sitecore and Adobe CQ5. Testing new tools and technologies. ➠ Experience in industries such as Retail, FMCG, Telco, Automotive, Consulting, Banking, Insurance, Pharma, Medical devices, Healthcare, Oil and Energy, traditional and digital media, Computer Games, software and Entertainment. ➠ Over 10 years of experience in managing digital teams ➠ 7 years of managing the digital department of Canal+ (Vivendi), UPC (Liberty Global) - eCommerce, marketing, eCRM, website development. ➠ organizer and leader of the Program Council of IAB Marketing Automation conference (February 2018) – in cooperation with IBM, Oracle, Salesforce, SAP Hybris, Sitecore, Forrester, Doubleclick, etc. www.marketingautomation.howto.iab.org.pl/. Lecturer on many conferences for Marketing and eCommerce professionals. ➠ Swiss B work permit. ➠ Speaking English (fluent), German (intermediate), Polish (Native) and Czech (Native). Learning French. #DigitalMarketing #eCommerce #DigitalStrategy #MediaPlanning #WebAnalytics #ConversionOptimization #DigitalManager #DigitalDirector #MedicalDevice #Data #GrowthHacking #performance #physicians #HCP