Inspirato

As a Brand Manager, I was responsible for ensuring that internal initiatives aligned with current brand guidelines and targeted the right audience. I serve as the point-person for implementing and executing marketing initiatives and activities, such as key campaigns (print, web, social media, broadcast, etc.), programs, and offers to prospects.

Accomplishments: 
- Implementing and executing marketing plans, focusing on product messaging, positioning, segmentation, and lifecycle management, resulting in driving brand recognition and increasing market share for the organization by 15% in 3 months.
- Collaborated cross-functionally to streamline marketing and sales communication processes, resulting in each teammate saving 4 hours weekly.
- Managed project requests, including coordinating brainstorming sessions, project kickoffs, resource allocation, asset creation, and ensuring timely completion of each milestone.
- Mitigated project obstacles and risks, resulting in 2 recovered weekly meeting hours.
- Executed go-to-market campaigns (direct mail, web, paid media, email, events etc.) to prospect and nurture audiences, increasing customer engagement by 15%.

Sr. Brand Manager, Prospects & Nurture Audience

Strava

As a member of the global brand marketing team, my passion for sports drove me to connect with athletes from all corners of the world. My primary objective was establishing Strava as the leader in social media conversations by featuring the brand's human side, addressing critical issues, dispelling confusion, and celebrating triumphs. I also enjoyed scouring social media for exciting content such as activities and user-generated material (UGC) that could be enhanced and amplified by the content marketing team. 

Accomplishments:
- Owned audit processes, streamlining documentation procedures and saving teammates 4 hours of work.
- Created a playbook for filtering harmful social media posts, ensuring seamless collaboration with all departments for escalation.
- Streamlined content sourcing and approval process by creating a process document and database, improving efficiency by 50% and reducing turnaround time for content creation.
- Continuously sourced and recommended user-generated content to enhance social media presence, resulting in weekly increases in social-worthy UGC and monthly delivery of supplementary social copy.

Social Media Specialist, Global Marketing 

Marketer with a human-centric approach #opentowork

As a brand marketing professional, I have successfully executed and implemented marketing initiatives and activities for various organizations, such as Inspirato and Strava, driving brand recognition and increasing market share. I have a passion for sports and connecting with athletes from all corners of the world, which inspired me to create culturally relevant content and engage in social media conversations that featured the brand's human side, addressed critical issues, and celebrated triumphs.

I also have a background in dental hygiene, holding multiple certifications from different states. I value transparency, sportsmanship, and benevolence as the core principles of my work ethic, and I approach challenges with rigor, curiosity, professionalism, and a principled mindset. I aim to join a team that values integrity, altruism, and growth, and that leverages my diverse skill set, experiences, and execution strategies.

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Krystal S.

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