PUMA Group

Performing as a Global Brand PR PM for variety of the brand projects and PR initiatives across the globe.
— Oversee the end-to-end production of the video interview between Tommie Smith, Colin Jackson, and Felix Streng by working on the idea creation, managing the agency, and participating on the production process, onsite and offsite. 
— Lead the media partnership with Women’s Health and Manchester City Women F. C. from the brand side by managing the overall workflow from the concept ideation and video production to the content launch. The article and video were launched in 5 markets.
— Initiate and drive bi-weekly meetings across PR & Comms functions by coordinating 12+ internal stakeholders, and leading the agenda, resulting in more coherent processes and stronger collaboration between functions.
— Manage the Communications and PR monthly reports by coordinating 17+ stakeholders and sharing the report across markets and upper management.
— Supervision of interns and local PR managers by guiding them in terms of processes, guidelines, PR calendar, brand activations, etc.

Global Brand PR Project Manager

adidas

Driving social media and content strategy, and managing brand content development processes during brand campaigns, from concept to implementation. My everyday work can be divided into a few fields:

Social Media Marketing:
— Implement the social media strategy across owned & paid social media channels according to the global and local needs.
— Create campaign strategic and creative rollouts for owned social & partners publishing inconsistency with Business Units, Digital team, Media team, and OMA.
— Provide creative & innovative storytelling, using the most effective & engaging social media mechanics & tools.
— Be an expert in Social Media Marketing for the whole team.

Brand & Communications Management
— Be an expert in a brand voice & guidance for Business Units.
— Oversee the process of campaign development in terms of brand filters & TOV.
— Help with outstanding ideas not only for digital channels but for retail and offline activations.
— Lead the process of content creation & production from a concept to a final version (for Women, Running, Outdoor, and Training categories).
— Manage production agencies.

Social Media & Brand Content Manager

Tele2

I performed as a project coordinator for cross-functional brand campaigns and headed all brand activities on owned social media. Managed 800K+ EUR budget per annum. My everyday responsibilities included:

Social Media Marketing & Strategy:
— Oversaw all brand activities on owned social media such as content & media strategy, set of KPI's, cross-functional special projects, real-time marketing, influencer marketing.
— Coordinated 15+ regional marketers in terms of SMM & influencer marketing.
— Provided innovative ideas for brand & promo campaigns implementation on social media.
— Developed special & cross-functional projects.
— Set & tracked a bunch of KPI's.

Brand Campaigns Management:
— Oversaw a cross-functional campaign by managing 5+ departments, 3 agencies, and all processes from the customer journey development to legal base preparation. The results: raising brand consideration by 1.1 pp, Tele2 became the most sustainable telecom brand, gained 1200 old phones for recycling, won Effie Awards in sustainability.
— Coordinated production processes for covering 15+ offline events by managing third-party vendors, participating in content and media rollout creation, resulting in 15M+ streams views.
— Oversaw 3+ advertising agencies.
— Led the whole process of developing special projects on social media.
— Managed document flow & tender processes.

Social Media & Brand Campaigns Lead

PH International (formerly Project Harmony Inc.)

Led a process of creating social media & content strategy on IG, VK & YT for an educational project about American history. Managed the team of performance marketing manager, designer & copywriter to provide engaging content.

Content Team Lead

Bookmate

I joined the company at the beginning of its expansion and became a manager of a content team, guiding international managers, leading all content creation processes for social media.
— Developed the social media strategy and lead the process of its implementation.
— Led & participated in content production process, including always-on posts, special projects, offline events' support, editorial materials in the app & website.
— Collaborated with Analytics & Product Marketing Managers to use data for social media content and increasing KPI's.
— Provided guidance to colleagues from London, Stockholm, Baku, LatAm, and Copenhagen in questions of social media guidelines.
— Changed the brand perception & create unique community of writers, bloggers, editors, and obvious readers who become brand ambassadors through content in owned social channels.
— Played a key role as a Social Media Editor: guided copywriters & designers for content creation for the social publishing calendar.

Senior Social Media Manager 

As a Social Media Marketing Specialist, I was responsible for:
— participating in developing & executing a strategy for social networks
— creating content for Bookmate's accounts at Facebook, Vkontakte, and Instagram by my own
— developing fan community

Social Media Marketing Editor

TBWA\Moscow

It was my first role in the marketing industry, where I managed & developed adidas and Redken social accounts and communities.
— Created SMM content for different brands.
— Wrote unique texts & adapted global materials.
— Created a list of bloggers, influencers, relevant communities etc. to work with them.
— Communicated with followers.

Junior Social Media Marketing Manager

Brandy Digital

Was a part of the Social Media Department. Participated in content planning, copywriting, creating social media rollouts.
Clients: adidas, local auto dealer.

Social Media Assistant

Lowe Adventa

This position was my first step in the marketing field, so I was an assistant for the Production, Creative & Account Teams in their daily routine.

Marketing Intern

I believe that creativity flows from the well-organised systems.

Over the course of my 9 years in the field of marketing and content, I have performed across agency, start-up, and brand sides in the sports, lifestyle, telecommunications, and entertainment sectors. My portfolio includes successfully managed brand projects and 360° initiatives, including digital, traditional PR, social, influence, e-commerce, physical retail, and with experience reaching markets across the globe.

My passion lies in the creative production for brand marketing needs. My career evolution from a copywriter and content moderator to a brand content producer & comms manager has equipped me with a unique skill set — a blend of strategic thinking, genuine storytelling, and dedicated content production. This enables me to oversee the overall content creation processes, workflows, and output quality of various projects while staying on time and within budget.

Random facts:
I was a co-founder of a burger pop-up kitchen. There, I learned how to cook 100 burgers in a day and solve any problem.
I am a fan of fiction books, badminton, dogs, and Harry Styles music.

Taplio

Ksenia Iliushina's Linkedin Analytics

Ksenia Iliushina

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Ksenia Iliushina's Linkedin Analytics

Ksenia Iliushina

Want to drive more opportunities from LinkedIn?

Ksenia Iliushina's Linkedin Analytics