Kseniia Baziian

Marketing Lead

Narrative

Web3 Growth Lab ⚡️Focusing on GTM, product launches and TGE for defi, gaming, L1/L2, infra and consumer dapps.

Co-Founder

Premia

Chief Marketing Officer

Ankr

Responsibilities include:

- Setting channel-specific strategies and working with team members on creating content in various formats, managing the flow of content through brand channels 
- Setting KPIs and metrics to track the performance of each marketing channel
- Managing the team of marketing experts and helping them succeed in their respective channels
- Collaborating with product, sales and developer relations teams to create the information flow between departments 

Key achievements:

- Successfully reaching KPIs set for the first 3 months 
- Introducing new types of evergreen content for various platforms 
- Overseeing the launch of the Brand Ambassador program

VALK

Interim CMO

Polkadex

Polkadex is a cutting-edge decentralized exchange that overcomes such issues of traditional DEXes as front-running, arbitraging, price slippage and high transaction fees. Polkadex merges the benefits of centralized and decentralized exchanges in one product thanks to the unique tech architecture of the product. 

- Created and executed global marketing strategy through content, social media, community, KOL marketing, PR, partnerships, email marketing and other channels
- Formed and managed the marketing team in-house and on the outsource 
- Grew the ecosystem through community and partnerships
- Negotiated listings on major centralized exchanges

Key achievements:

- Created a powerful narrative for the brand identity and communication strategy
- Reached organic growth of over 400% across social media and attracted over 100K community members across different platforms
- Successfully launched local communities in China, India, Russia, Spain and Turkey
- Saved over $600K through team restructuring, budget optimisation and negotiations
with third parties
- Achieved constant growth of the token holders ranging from 12% to 35% MoM
- Achieved brand recognition as one of the main upcoming DEXes already at the
pre-testnet launch stage. Polkadex receives constant stream of attention from media and KOLs on various platforms (on average 40 + mentions in media, 50+ mentions & reviews on YouTube and minimum of 2K+ mentions on Twitter monthly)

Grapherex

Cryptocurrency fintech app aimed at becoming a superapp for all the needs of cryptocurrency users, investors and traders.

- Created brand positioning and marketing strategy 
- Performed thorough competitor analysis
- Outlined international market expansion
- Helped kick-start marketing and team

Skyscanner

- Developed and executed paid and organic user growth marketing strategy for EMEA region 
- Managed brand’s social media and content across multiple channels 
- Managed brand’s online community, influencer marketing and partnership programs
- Delivered monthly content calendar and campaigns performance reports 
- Analysed market and channel specific results and insights to scope opportunities
- Managed the editorial team and social media freelancers 
- Collaborated with Global Marketing, Product, Design, Commercial, Legal and Finance teams 

Key achievements:

- Reached organic growth of social media accounts in EMEA ranging from 12.6% YoY to 30% YoY depending on the market
- Successfully executed influencer marketing projects with minimal or no budget
- Introduced high-performing new formats of content 
- Increased social media engagement benchmarks across EMEA markets by 2.65% YoY
- Identified and filled in gaps in content creation and distribution through SEO analysis
- Increased website traffic through social media by 43.6% YoY (over 610K users)
- Increased traffic to the news blog by 35% YoY
- Created a business case and kicked off new traffic acquisition channels for Russian website: Yandex Zen and Telegram accounts that drove over 300K sessions in 6 months

Growth Marketing Manager, Content, Social Media and Community

Exponea

- Developed strategies to attract new clients and win market share in Russia & CIS 
- Represented the company at trade shows and conferences 
- Expanded the network and client base 
- Collaborated with Marketing and Legal team

Key achievements:

- Sourced over 20 prospective high-profile clients reaching over the benchmark
- 4 deals were closed during the 6 months period

Sales Development Manager, Russia&CIS (FTC)

Cosmosuit Rehabilitation Institute

Co-founder

- Built marketing strategy for a new business based on market and competitors research 
- Collaborated with developers to launch the website 
- Operated through a range of paid and organic digital marketing channels (SMM, targeted advertising, PPC, SEO, email marketing)
- Managed brand’s community, partnerships, PR and events 
- Drove new business and managed loyalty programs for existing customers
- Planned budget and analysed its implementation

Key achievements:

- Increased awareness of the new brand through marketing and PR activities 
- Achieved financial self-sufficiency of the clinic in less than a year from the launch date
- Launched SMM campaigns with high conversion rates that provided up to 70% of the total number of clients
- Secured a number of successful partnerships with private and public companies

Marketing and Business Development Director

Temperley London

• Monitored the international press and wrote weekly reports on the brand coverage
• Took part in organisation and represented the brand at such events as London Fashion Week, sample sales and in-house events in honour of the company
• Served as a point of contact for press representatives and partners

Communications and Marketing Assistant

Web3 CMO & GTM Strategy Expert | Co-Founder of Narrative - Web3 Growth Lab

Almost a decade of experience in marketing, including being a CMO, advisor and mentor in Web3 across DeFi, DePIN, GameFi & infra projects since '20. 

After successfully structuring and launching multiple TGEs, LGEs, testnet and mainnet product campaigns for 12+ projects, I've co-founded my marketing consultancy focusing on strategy & full-stack marketing for early-stage projects.

More details here: https://drive.google.com/file/d/11E_uyAPHoP3GVqzgS_iTiqdPDf2C3qPt/view?pli=1

Taplio

Kseniia Baziian's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kseniia Baziian's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Kseniia Baziian's Linkedin Analytics