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Sudha udupa

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Building a Brand is like raising a kid. It requires unilateral focus and congruent efforts from multiple stakeholders. What happens when the values and vision of the partners doesn't align? The kid still grows. ;) But does it hold true to your business? What should people say/think of your brand when it is long gone? Were you one among the many who came and went? Or were you different? What are the stories you want to share with your customers? What challenges you help them to overcome? How do you show that you care for your customers? Who cares? I do. I help tech companies to define their Brand personality, Brand Story and positioning Strategy. I collaborate with the organizations to help them build the Brand voice and Visual design system that is relatable and memorable. I have 8+ years of experience as freelance Graphic designer, Brand Identity designer and 2+ years of experience as Brand Strategist.

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