Expresso Inc.

Founder

mabl

Demand Generation Manager

Optimizely

- Analyze paid channel reports to help optimize conversion rate across all campaigns.
- Developed global and regional campaigns (content, webinar etc.) in NAM, EMEA, DACH and NORDICS and defining a roll-out process for enabling regional use and distribution of assets.
- Lead the campaign team’s experimentation program, from email to website, with A/B testing and multi-variable experiments (on Optimizely)
- Achieve and report on campaign funnel metrics (from response goal to number of opportunities), and optimize for future campaigns with insights on the channel performance

Paid and Campaigns Manager

Analyze paid channel reports to help optimize conversion rates across all campaigns.
Developed global and regional campaigns (content, webinar etc.) in NAM, EMEA, DACH and NORDICS and defined a roll-out process for enabling regional use and distribution of assets.
Lead the campaign team’s experimentation program, from email to website, with A/B testing and multi-variable experiments (on Optimizely)
- Achieve and report on campaign funnel metrics (from response goal to number of opportunities), and optimize for future campaigns with insights on the channel performance

Marketing Coordinator

As part of the EMEA Marketing
Team, my key tasks were:
- to create and manage EMEA marketing campaigns
(emails, webinars, content) in cooperation with the
global marketing team in NA. 
- to generate weekly campaign performance reports to
track and ensure the success of each campaign.
- to help creating and executing marketing events in
the EMEA region.
- working with platforms including Contentful,
         Salesforce, ON24, Optimizely.
- Work closely with partner marketing in the organization and execution of external events. 
- A/B testing and MAB testing landing pages, email copies and social posts to create best practices. 
- Worked on the email analysis project for FY20 to create best practices available for the larger team.

Marketing Campaigns Coordinator

Enactus Vrije Universiteit

- Developed new marketing strategies for the brand awareness of Enactus VU
- Was the project manager for one of the startups under Enactus VU
- Marketed upcoming events and generally marketing Enactus on all the social media platforms while creating relevant content using Canva.
- Came up with new strategies to attract new members like the referral program.

Marketing Manager

I'm on a mission to redefine workplace mental well-being.

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Kuhu Singh

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