Pharmavite

eTail Channel Manager

Deutsch LA

Associate Director, Marketing Science

Merkle

Manager, Analytics

Centro

Clients: LPL Financial, Tinder, Canon, LA Metro

Manager, Performance Analytics

Clients: Western Union, Banner Health, Paul Mitchell, Subway

Senior Analyst

Campbell Ewald

Senior Analytics Manager

Saatchi & Saatchi LA

- Assessed cross-media (display, mobile, video, paid search, print) campaign performance against KPIs 
- Determined key market trends and consumer behavior patterns; established benchmarks and best practices

- Evaluated digital campaign performance; identified successes and optimization opportunities; developed recommendations 
- Designed weighted scorecard to further evaluate partner performance 

Programs: AdMeasure, Google AdWords, Compete, comScore, DoubleClick for Advertisers, Flashtalking, iAd, Innovid, Marin Software, Sizmek (MediaMind), MediaVisor, Millward Brown-Dynamic Logic, Nielsen OCR, Omniture, Visual IQ, YouTube Analytics

Digital Media Analyst

- Streamlined processes for the client requested data compilation project 
- Participated in new business pitches 

Programs: Kantar, Crimson Hexagon, eMarketer, Facebook Analytics, GfK, Polk, SRDS, Twitter Analytics, Visible Intelligence

Assistant Media Analyst

Quigley-Simpson

- Maintained and monitored network and cable media buys
- Resolved billing, clearance and placement issues with station partners

Programs: MediaBank OX

Media Coordinator

NBC Universal

- Analyzed and categorized market research data collected from focus groups and verbatims
- Drafted survey questionnaires and website quick polls

Consumer and Market Intelligence Intern

Bravo TV

- Developed and pitched potential new show ideas with fellow Spring interns 
- Reviewed show dailies, identified relevant clips, logged tapes

Taplio

Kat Dautremont (Umali)'s Linkedin Analytics

Kat Dautremont (Umali)

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