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Kurtis Albers

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Passionate about brands and their golden opportunity to creatively WOW customers, I've experienced the soul-crushing grind of design, sales, marketing, and management with status quo businesses firsthand. Throughout my professional journey, I continuously found myself at odds with slimy advertising tactics, lackluster sales presentations, and ineffective marketing gimmicks. With a burning desire to align my work with my personal and professional values, I courageously explored different roles and organizations. It was during this quest for purpose that I embarked on a remarkable endeavor—I built my own breakdance (that's right, breakdance) studio brand and an accommodating international event from the ground up. Fueled by determination and creativity, I navigated the intricate world of negotiations and secured a sponsorship deal with none other than Red Bull. Witnessing firsthand the remarkable success of Red Bull's simple yet captivating brand strategy and marketing approach at the sold-out event left me awe-inspired. Eager to dive deeper into the art of brand strategy, I delved into the works of Al and Laura Ries, Marty Neumeier, and Seth Godin, all acclaimed experts in the field. Their insightful books became my guiding light, allowing me to unravel the secrets of what made brands like Red Bull so great and what made others not so great. Inspired by my newfound knowledge and armed with a burning passion to empower others, I took the leap and founded my own brand consulting business. Since then, I have had the privilege of working with numerous B2B, B2C, and non-profit brands, helping them unlock their true potential by specializing in the first step of any brand strategy process - BRAND AUDITS. Through my years of experience and relentless pursuit of simplifying brand strategy and marketing tactics, I have come to believe that success starts with business owners asking 3 questions about their brands: 1) Why does a customer choose you? 2) How does a customer hear you? 3) How does a customer see you? I am dedicated to helping SMB owners get brand clarity exposing weaknesses and doubling down on strengths so the brand can be the leader of its category and therefore own the position in the mind of the customer and prospect. ARE YOU READY FOR A BRAND AUDIT? Let's connect and start your brand on the path of long-term success through proven strategies.

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