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Dr. Kushal Sanghvi

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A penchant for advertising, media and communications drove me to the industry and have been with it for over about 24 +years now, learning each day. Have essayed leadership roles in print, digital, television, OOH,content and also the invention of wireless and telephony revenue with the pioneer show- Indian Idol that started it all! There is a also a bit of a creative thinker inside of me and it has helped in various roles and responsibilities, creating products, platforms and solutions for clients and companies both at each end. Having worked with startups and given shape to their businesses, revenue streams ,brand has always given me a high. Being founder member of Rediff.com was a significant learning point in my graph. Building teams, leaders and making them grow as clearly think that people management is critical in organisations A large part of my innings have been with new media and technology and understanding how it impacts consumers. Continually been involved in various companies to try and get them to look at new media/ digital as part of the overall marketing mix as it is critical and integral for any company today to look at overall media with the new media being integrated into it. Regular speaker at various international/ Indian/ local summits, conferences, events in areas of brand, strategy, technology, digital media, content, strategy, omni-channel, mobile marketing, etc. Board member to various associations, marketing chapters, advertising associations. Visiting faculty to various global and Indian leading management, technology and other institutes. Specialties: Negotiation, Strong interpersonal and Communication skills, Business acumen, Drive, Team-building ,Marketing- sales, Advertising- Media, Brand Building with Creative bent,Digital Media Intelligence, Working with brands and companies in various geographies of Asia and the US,Integration,Innovative thinking, Building and running teams, processes and people for companies with focus on P&L

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