Kushan Shekhar's Linkedin Analytics

Monetizing Megabytes: Navigating the Digital Revenue Stream! 🌟 About Me: I’m a passionate digital marketer with 20 years of experience in driving digital ROI for global brands like Lonely Planet India, Skyscanner, HarperCollins India, Star EGEC, and Mastercard. In the last two decades, I have worked with brands like IBM, Accenture, Kingdom of Dreams, Iffort, and McCann Worldwide. Currently, as a Digital Account Director at Iffort, I orchestrate strategic campaigns that blend creativity, data, and innovation. 🔑 Key Strengths: 1. ROI Approach: I take the business lens to view brands' challenges and need to map them with the audience behaviour only to come up with strategies. 2. Digital Storytelling: Nothing beats a good brand story to connect, engage, and convert a prospect into a lifetime customer in a world where everything is so short lived. 3. Data Whisperer: Numbers tell stories, and I’m fluent in their language. Whether it’s optimising ad spend or fine-tuning conversion rates, I leverage data to unlock growth. 4. Tech Enthusiast: From AI-driven personalization to immersive AR experiences, I’m at the forefront of digital trends. Let’s turn tech buzzwords into tangible wins. 📈 Impact Highlights: 30+ Brands, 100+ Campaigns: I’ve steered diverse brands toward digital excellence, from startups to industry giants. ROI Alchemist: My secret sauce? Transforming marketing investments into measurable returns. Let’s talk numbers! 🌐 Mission Statement: “Empowering brands to thrive in the digital ecosystem. Let’s create meaningful connections, one click at a time.” 📚 Learning Never Stops: When I’m not strategizing, you’ll find me devouring books, movies, and a brewing conversations over a strong masala chai. 🤝 Let’s Connect: Ready to explore synergies? Reach out—I’m just a message away!