Olena Kuian's Linkedin Analytics

Ten years in marketing, with six focused on HubSpot and Revenue Operations. I’ve learned that the best growth happens when your marketing, sales, customer success, and leadership teams actually know what each other is doing (and why it matters). My background: Started with content writing in 2014, then bounced through PPC, analytics, and SEO before discovering martech. Got introduced to HubSpot and everything clicked. Initially focused on the marketing side, but then started exploring other parts of the funnel and hubs. Transitioned into RevOps when I realized the real opportunity wasn’t just in marketing automation- it was in how the entire go-to-market motion works as one connected system. What I do now: I help companies transform their go-to-market operations into unified growth engines. Beyond just setting up HubSpot, I design end-to-end customer journey strategies, align marketing and sales OKRs, and create measurement frameworks that connect every touchpoint to revenue impact. I’ve worked across: B2B and B2C clients in real estate, ecommerce, SaaS, healthcare, professional services, automotive, and fintech. Each industry thinks they’re unique (they kind of are), but the core problem is usually the same: teams aren’t talking to each other, and data lives in separate islands. What I focus on: The entire customer journey - from first touchpoint through renewal and becoming advocates who bring in new clients. I translate between marketing, sales, CS, and leadership teams, then build processes that create transparency and align everyone toward the same revenue goals. My philosophy: Every process can be improved, every integration can be less painful, and every report should actually answer questions people care about. Also, if you need a PhD to understand your dashboard, it’s probably not working. Currently working with several clients and always interested in connecting with fellow RevOps professionals, HubSpot specialists, or anyone who’s tired of their teams asking “how to see the list of leads we need to work on”.