VaynerMedia

Media Buying and Planning Resident

Asian American Dream

Asian American Dream - Kin Mentorship Program
- Engaging in the Kin Mentorship Program, which pairs students with early-career professionals who share similar backgrounds. These mentors guide students, opening doors and preparing them for opportunities. 
- Immersing in kinship-based support that helps students achieve their goals, especially as they explore different career paths. By the end, students gain valuable skills and connections to thrive in today's workplace.

Mentee

Plate Post

- Generated a 5% increase in business leads by conducting in-depth market research, resulting in a boost in potential sales and revenue.
- Improved sales conversion rates by 5% by designing a new workflow sales pitch on Figma, resulting in potential client engagement and revenue growth.
-Increased engagement by 10% for PlatePost’s secondary account, menureviews, by creating compelling videos, resulting in a more active follower base and enhanced brand presence.

Social Media Intern

Kepler

- Designed and managed a Google Ads campaign for Habitat for Humanity client with a monthly budget of $10,000 while gaining hands-on experience in SEM, media planning, and copywriting.
- Increased campaign efficiency by 20% through data-driven pacing and asset optimization, maximizing the impact of keywords based on DoD performance analysis.
- Identified key metrics and search query trends to provide insights to client in monthly meetings.
- Created a media plan for spec client GameStop and presented it to directors at Kepler Group.

Kepler Academy Externship

Screenify

- Developed and published 1-2 engaging blog posts per week for the Screenify Blog, increasing website traffic by 10%
- Increased social media engagement through strategic content sharing and community management.

Content Marketing and Social Media Intern

iykyk.careers

- Optimized brand visibility by crafting and overseeing weekly posting calendars, strategically aligning content with TikTok focus, increasing engagement by 15%, amplifying audience reach, and reinforcing brand identity across platforms.
- Identified emerging trends in user-generated content (UGC) by researching the TikTok landscape, resulting in actionable insights for strategic planning and content development.
- Enhanced brand integrity by overseeing post-production processes, aligning videos with brand guidelines and strategic objectives, ensuring cohesive brand representation, and amplifying viewer engagement.

Growth Marketing Intern

SHI International Corp.

- Foster and maintain strong client relationships by understanding their business needs and providing personalized solutions.
- Achieved a $5k boost in tech sales through proficient management of 150+ purchase orders within Microsoft Dynamics AX ERP system.
- Successfully facilitated IT deals for Fortune 500 clients by coordinating quote requests via email, fostering strong teamwork and communication with internal and external stakeholders.
- Enhanced order status tracking and contributed to a $13 billion company valuation by implementing robust documentation processes, utilizing MS Excel functions such as V-LOOKUP and Pivot Tables to transfer data from CRM software to spreadsheets.

Inside Account Manager

Creative X

- Authored and published weekly articles on Medium, covering topics pertaining to school life and UI/UX-related subjects.
- Led and managed a small team of motivated individuals, utilizing collaborative platforms such as Notion and Discord to foster productivity and achieve objectives.
- Leveraged YouTube and TikTok to produce engaging content centered around UI/UX topics.
- Directed and guided the content strategy for Creative X.

Content Director 

Rutgers University–New Brunswick

- Facilitated guest requests and adjustments to reservations and promptly addressed on-site needs to ensure a seamless and satisfactory experience.
- Support a variety of Student Center event services and areas, including the setup and breakdown of venues and audio-visual equipment.
- Contributed to the delivery of diverse event services and operations at the Student Center, encompassing the preparation and dismantling of event spaces, as well as the arrangement of

Student Center Staff

- Increased student retention among APIDA freshmen by 20% through a mentorship program matching them with upperclassmen, providing guidance, and connecting them to campus resources.
- Developed and delivered cultural, social, and educational programs fostering diversity and inclusion on campus, resulting in a 15% increase in student participation in AACC events.

Asian American Cultural Center Mentor 

- Spearheaded growth of the Cantonese cultural community at Rutgers University, increasing club membership by 15%
- Organized and executed 2 engaging cultural events per year, attracting over 500+ attendees from diverse backgrounds.

Rutgers Cantonese Club Cultural Chair 

Rutgers Hong Kong Student Association

- Ensure comprehensive documentation of all organizational activities, events, and meetings, resulting in a 20% increase in accuracy and completeness of records and a 30% reduction in response time for accessing information during audits and reviews.
- Managed all official communication on behalf of the organization, including internal correspondence, as well as communication with the University and external entities.
- Executed the promotion of Hong Kong Student Association across various social media platforms, such as Facebook, Instagram, and email newsletters, resulting in a 75% increase in online engagement, a 200% growth in social media followers, and a 300% boost in event attendance.
- Served as a representative of the organization, actively participating in 5 cultural clubs, fostering connections with diverse student organizations, and facilitating opportunities for collaboration, resulting in a 80% increase in inter-club collaborations and a 40% rise in participation from club members.
- Established and oversaw the official TikTok and YouTube accounts of HKSA to elevate the organization's social media visibility and engagement.

Secretary/Social Chair

Hi, I am Kwun, but everyone knows me as Keith! I am a graduate of Rutgers University with a BA in Economics and a minor in Computer Science. 

I have experience from my previous roles in sales/marketing, and I am interested in the world of digital marketing/advertising. ⭐️🤩 I am always in seek of opportunities to learn from others and grow professionally. And I always welcome any opportunity to meet other people and expand my network!! 

Feel free to contact me directly through my email  
keith.wong1256@gmail.com for any opportunities or just to chat!!

Taplio

Kwun Ching (Keith) Wong's Linkedin Analytics

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.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Kwun Ching (Keith) Wong's Linkedin Analytics

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