Forrester

Drive the overall marketing strategy for NA paid event audience acquisition.

Position the paid events portfolio as the ultimate Forrester POC platform for prospects

Partner with key stakeholders across the organization- research, sales, demand generation and marketing and the events team, including program managers, internal sales leaders, and sponsorship sales leaders to drive paid registration through both enablement initiatives and direct, self-registration on our websites

Collaborate with creative, demand generation managers and copywriters to develop needs-based messaging for each target persona and role aligned to the NA events portfolio.

Create and execute thoughtful, content-led programs/campaigns to drive new MQLs to be converted to paid attendees during final consideration and buying phases prior to each event. 

Establish and communicate clear objectives and success metrics, including analysis, ongoing optimization and consistent reporting.

Represent marketing as an internal center of excellence for the events organization.

Marketing Director - Conferences

Create memorable, highly engaging event experiences for our clients and prospects by curating original and insightful content from the Forrester community of Analysts, end-users and other inspiring thought leaders.

Program Management

Gartner

Responsible for paid audience acquisition programs for the Gartner conference portfolio in Latin America.  Implemented digital marketing strategy to support 20%+ YoY revenue growth goals. Partnered with sales and research leadership teams, enabling their sales process with information, metrics and digital assets. Positioned conferences to drive qualified leads for the Gartner core research business. Managed a remote team in region to design and continually optimize SEO/SEM, display, paid and organic social programs driving high quality engagement and conversion.

Senior Director, Marketing - Latin America Events

Created compelling, market-driven IT conferences using combination of internal metrics including local Gartner content consumption patterns by clients, external market research,  Analyst interviews and global trends

Positioned Gartner brand through the use of market research, innovative content,  cooperative agreements with niche publications and targeted public relations efforts

Led sponsorship sales and operations teams for conferences in Mexico, Argentina, Peru
and Brazil, articulating the value proposition internally and to c-level executives at leading IT vendor organizations

Director Program Management, Latin America

Drake Beam Morin

Adopted a consultative, value-based selling approach with C-level and senior HR executives to build business for organizational development services including professional outplacement for senior executives

Director of Team Resources

American Management Association

Conceived and implemented national direct marketing strategy for sales, finance and accounting seminars

Provided marketing support and instruction to new AMA office in Buenos Aires and to strategic
partners in Guatemala City, Sao Paulo and Santo Domingo

Partnered with AMA colleagues in New York and Kansas City to introduce a new 1-day product

Modernized AMA’s image in Mexico and implemented DM best practices

Used consultative, value-based selling approach aimed at senior management within target
industries to increase account and market penetration

Marketing Director

Marketing Director - Conferences at Forrester

Program Management and Marketing professional with established record of creating compelling, content-driven experiences for clients and prospects as well as implementing optimized digital marketing strategies within IT Research and Executive Education fields in the Americas.  100% bilingual (English/Spanish) with advanced Portuguese proficiency.  Collaborative leader with established interpersonal skills and ability to forge C-Suite relationships.

Abilities: Strategic Marketing Campaign design including market research, buyer's journey mapping and alignment  with engaging content and messaging, top of funnel curation of leads and subsequent nurture strategies to increase conversion, segmentation based on digital behaviors. SEO, SEM, organic and paid social strategy, digital optimization, stakeholder engagement and sales enablement strategies.

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Kye Cousins

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Kye Cousins

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Kye Cousins's Linkedin Analytics