MagellanTV

Marketing Director

Clearlink

▪Developed systems to establish marketing best practices, reporting, retention, and team growth.

▪Managed P&L, integrating consumer lifetime value into financial reporting and marketing strategy.

▪ Trained marketing leaders on how to effectively manage teams of people and utilize marketing tools for strategy development

▪ Oversaw Millions in ad spend, overhead, and revenue. Created optimization tactics and reporting systems to hit OKR goals

▪ Developed Omni-Channel strategy to support business goals. Established channel metrics and goals, managed overall performance.

▪ Lead a team of 8+ people to develop new brands from the ground up while maintaining white label marketing operations

▪ Led key cross-targeting discussions between intra-company products and brands. Developed and implemented marketing retargeting strategies.

Marketing Manager

▪ Assumed operations for multiple client accounts and effectively rebuilt several to develop year over year gross profit increases

▪ Analyzed and consulted on long term business operations centered around specific PPC clients and developed a transition plan to new products

Paid Search Specialist

97th Floor

▪ Head of PPC Audits & Acquisition : Identify marketing weak points and strengthen them for SMB - Enterprise level clients

▪ Developed and executed paid search / paid social strategies across multiple industries

Head of Paid Marketing : Audits & Contracts

▪What's the difference between SMB and Enterprise? Amount of ad spend and larger clients.

Enterprise Paid Marketer

▪Paid Marketing across PPC SEM, Paid Social, Programatic & Display. 

▪Clients ranged from B2B SaaS, B2C Consumer goods, B2C Services, and International PR coordinated awareness campaigns.

▪Leading Linkedin ad campaigns (Top 10 best ads multiple times), Consistent 3x  Facebook performance, and goal surpassing PPC SEM tactics.

SMB Paid Marketer

High Sight Cable Camera

▪Created product launch strategies across multiple channels
 
▪Implemented website designs and streamlined user experience

▪Content creation and curation

Marketing Specialist

ARVO

▪Developed blog strategy and implemented over a 3 month period. (term of the internship)

▪Organized charity events that raised over $2k in funds and donations. 

▪Created targeted email campaigns for customer base.

Public Relations (Internship)

DreamLeaf LLC

▪Identified and outreached to key influencers used to promote our brand through product reviews.

▪Redesigned website content to increase user experience and drive sales.

▪Created 3 month campaign to raise awareness of new products across social media platforms.

Marketing Outreach Coordinator (Internship)

With a foundation rooted in paid marketing during the early stages of my career, I've cultivated a deep passion for crafting comprehensive omni-channel marketing strategies that harness the power of research, data-driven insights, and rigorous testing. My proficiency in this domain has not only garnered accolades from marketing platforms but has also earned me the distinction of being named Employee of the Month at every company I've had the privilege of working with since 2018. I've applied my expertise to fuel the growth of diverse endeavors, ranging from elevating the PR initiatives of NBA teams to bolstering the bottom lines of cutting-edge SaaS companies.

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Kyle Dame

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