PawCare

PawCare is on a mission to make trusted pet care easy and accessible for all.

PawCare is the first connected discovery, booking, and appointment management platform for both pet parents and b2b pet care providers (grooming, daycare, veterinary, training). With PawCare gone are the days of calling pet care providers to get appointments booked and managed. Booking with PawCare is as easy as clicking a button.

PawCare is a spinout of Struck Studio, a leading venture studio based in Santa Monica, LA, and started by the Founder and CEO of PlutoTV, Tom Ryan, Founder of VC Firm Struck Capital, Adam Struck, and Co-Founder and CTO of Resy, Mike Monterro.

Head of Marketing and Analytics

419 Agency

419 Agency is a boutique eCommerce company with proprietary ad technology to build and scale your company's revenue streams. Good service just isn't good enough anymore and by integrating ad tech into our offering we're able to have a proven competitive advantage for our clients. 

We'll partner with you to build a sales funnel, multi-platform marketing, and e-commerce strategy that will maximize your revenue streams. From analyzing existing strategies to implementing completely new ones; our experience will help your company thrive.

Founder

Beckett Collectibles

- Pioneered the development of a comprehensive marketing analytics suite, starting from dataLayer implementation to customized reporting, empowering Beckett Collectibles to measure and optimize strategies for the first time.
- Successfully managed a marketing budget of 2.2 million dollars, delivering exceptional results by achieving a remarkable return on investment (ROI) growth from their starting point of 0.50 to over 6x.
- Proactively identified and implemented actionable plans for website optimizations, leading to a potential profit upside of 5 million dollars empowered by the analytics that was pioneered.
- Effectively led a team of 14, overseeing their performance and collaboration by building efficient Jira workflows.

Associate Dir. Performance Marketing, Analytics & Automation

EXEMPTAX

Fractional CMO

Hawke Media

- Specializing in paid media buying across Programmatic, Facebook, and LinkedIn 
- Manage key relationships with programmatic partners across multiple verticals
- Manage a team of media buyers 
- The go-to-person for new product knowledge and analyzes market trends, competitive intelligence, and analytics.
- Develop and implement the Q-Course Training process - personally in charge of analytical training with a focus on lateral thinking
- Wrote and created SKU's for new revenue-generating offerings
- Built and implemented an internal use chatbot to qualify and book leads coordinating across multiple teams

Senior Digital Marketing Manager - Analytics & Programmatic 

- Demonstrated technical, media buying, and leadership skills - promoted 2 levels within 4 months.
- Omni-channel annual spend of $1.1M across B2B and B2C verticals on PPC and Programmatic Platforms
- Trained entire paid social team of 15 peers to analyze data on Google Data Studio, Facebook Ads
Manager and LinkedIn Ads Manager to ensure marketing efforts were measured accurately.

Media Buying Analyst- Special Projects Division 

Midwest Bandits

- Project scope, copywriting, and project managed multiple commercials 
- Consulted on digital strategy for past assets and new assets 
- Curate live activations and project coordinate large scale events
- Production coordinate and assist on multiple, network television shows 

Productions: 
E! Network - Monkey Television - 24 Dates - Field PA - 07/19 - 08/19
Discovery ID - 44 Blue Productions - Twisted Sisters - PA - 06/19 - 07/19
TNT - Dick Clark Productions - Broadcast Truck PA - 06/19 - 06/19
Flyover State Productions - A Walk With Grace - Co - Producer - Budget $490,000 
BBC Network - Scrawny to Brawny - Office and Field PA - 05/2019 - 06/2019
ABC Pictures - Eureka Productions - Office and Field PA - 05/2019 - 05/2019
The Food Network - Giada Entertains S4 - Linguine Productions - Key PA - 10/18 - 01/19

Notable Events: 
USC Graduation 
USC Presidential Events 
SXSW Marketing Activations

Maryann Maloney & Associates

- Made over 100 pitch calls a day
- Coordinated and scheduled interviews via phone and email
- Managed interview grids
- Assisted copywriting

Public Relations Coordinator- Contract

Sourced Craft Cocktails

- Startup - the first employee hire for operations on the west coast, growing the contractor
network, working with the sales team, and general new market efforts
- Project scope and manage 3-5 live event marketing activations for Fortune 100 Clients
- Managed annual event operations budget of roughly $250,000 and infrastructure logistics
- Managed communications from C-level executives and event deliverables for client

Associate Director Of Operations

Divine Living by Gina DeVee

-Developed 12 weekly issues of digital magazine content and quality assurance tested IOS and Android
platforms with 100k subscribers and 600k uniques per month.

-Coordinated with 10+ fortune 500 partners to obtain samples for review, performed style pulls, photoshoots,
and travel.

Associate Editor - Contract 

Ohio Wesleyan University - Beeghly Library

-Raised social media following on FB from 200 to 700 in 4 months
-Pitched original content, copywriting, and produced weekly content for social media
-Managed all the posting, commenting back to users, and tracked KPI’s such as views, interactions, comments, and likes 
-Created and developed the largest event  annual event Live at the Library bringing out roughly 10% of the college enrollment

Digital Strategy Associate

Passionate about ad technologies, specifically around machine learning and systems that help make data-driven decisions. Currently building technology to support advertisers.

Taplio

Kyle H.'s Linkedin Analytics

Kyle H.

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Kyle H.

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Kyle H.'s Linkedin Analytics