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Kyle Johnson

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I'm a revenue & marketing leader who thrives in crafting solutions to complex problems such as self-funded growth from $1M to $10M ARR by building internal processes, teams, strategy, & execution in digital marketing operations & automation, inbound marketing, performance marketing, and financial forecasting. Results - 25% ARR CAGR over 4-year period (’19-’22) - 60% EBITDA CAGR over 5-year period (’18-’22) - 6% Average Price CAGR over 5-year period - 7.5x ROAS while scaling 4x marketing spend As the Chief Revenue Officer, I've been given the privilege of wide-ranging digital marketing leadership and product management experience while leading dramatic improvements in productivity, efficiency and performance metrics. Including 150% increase in annual recurring revenue, 4x customer acquisition, 10x EBITDA, and managing 7 direct reports across digital marketing, Sales, and Customer Success departments. Reporting directly to CEO. Skills in strategic planning, B2B, demand generation, conversion optimization, customer journey, program & project management, executive presentations, systems solutions, cost control, financial analysis and negotiation that can be applied in a variety of marketing/corporate strategy/leadership roles. I've contributed by: - Strengthen organizational value propositions, brand stories, and GTM strategy - Lead digital marketing organizations to focus on customer needs and solutions - Integrating product, promotion, and pricing to better meet customer needs - Align internal teams across UX, engineering, marketing, sales, and executive team to deliver exceptional products Received a BS degree in Business Administration with a dual concentration in Finance & Marketing and a minor in Economics from Truman State University.

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