FloQast

Architect and director of a new global corporate communications function at SaaS startup FloQast, a post-series D, pre-IPO provider of accounting workflow automation software.

Generates brand consideration and awareness by evangelizing FloQast's mission and value proposition across its stakeholder ecosystem, including prospects, employees, media, channel partners, customers, investors, and additional accounting industry professionals.

Built previously nonexistent function into a strategic, measurable, and multi-channel infrastructure of internal and external communications, including media and public relations, social media, influencer programming, executive thought leadership, blog and podcast, employee communications, and crisis communication.

Mentors and encourages professional growth for two direct reports while building and managing a $700k+ annual budget + North American and EMEA public relations agencies. 

Pushes FloQast’s influence in the accounting industry thought leadership space above the competition - grew earned media audience by nearly 2,800% Q4 vs. Q1 2022 and increased share of voice nearly 288% YoY (2022 vs. 2021).

Expands social media influence for both the company and its executives - more than doubled brand LinkedIn followers in 2022 (4k to 10k+); relaunched brand podcast, currently set to outpace views and downloads for historical episodes.

Director, Corporate Communications

Outcast

Established role as a vital communications consultant for organizations ranging from Fortune 500 members to late-stage startups. 

Key member of agency leadership team, managing a cumulative monthly client retainer of appx. $130k+, and multiple direct reports + corresponding junior staff. 

Generated journalist and customer advocacy on behalf of Amazon as media relations lead for brand’s annual fall event. 

Clients included Amazon Devices & Services, including Alexa AI, Trust & Reputation, Alexa Auto, Executive Thought Leadership workstreams; Primer.ai; Corel.

Senior Director of Communications

The Bulleit Group

Strategized and executed stakeholder communications in tandem with client leadership at technology organizations in industries including mobility, robotics, machine learning/AI, and insuretech.

Researched client needs, ideated and executed measurable programs aligned with established goals, leveraging tactics including media relations, corporate communications, executive visibility and thought leadership, and content creation.

Guided communications for client Zoox during the most critical event in the organization’s history - and acquisition by Amazon in the midst of the 2020 COVID-19 pandemic. 

Clients included Zoox, Brain Corp, Veo, Elemental Cognition, Collective Health, Berkeley Lights, Socotra.

Senior Director

Kovert Creative

Investigated market and stakeholder opportunities with clients to develop and manage multi-channel public relations, corporate communications, and marketing campaigns to drive awareness, engagement and consideration.

Established client Cadillac’s industry leadership in the mobility space by orchestrating 70+ person, coast-to-coast autonomous driving media experience for Cadillac’s “Super Cruise” self-driving technology. 

Clients included Cadillac, Microsoft/XBOX, Maker’s Mark, Bulletproof, The Action Network, and others.

Allison+Partners

Trusted strategic counsel to client’s corporate communications team, working on-site alongside team leaders to drive campaign development for product launches and sustainment initiatives; supported client growth initiatives via media relations and content marketing.

Clients included Toyota Motor Sales U.S.A, Lexus, Advanced Auto Parts, RideCell.

Director

PMK•BNC

Evolved client Audi of America’s status as challenger brand to segment leader among major players in the luxury automotive space through specialized media relations, trade show planning and execution, marketing and lifestyle campaigns, automotive press fleet management, crisis communications, and corporate social responsibility initiatives.

Clients included Audi of America, Genworth Financial. 

Campaigns: Audi Emmy Awards partnership and Super Bowl advertising campaigns

Advancement: Previously Senior Account Executive

Account Supervisor

Zeno Group

Built reputation and awareness for client Kia Motors America in the U.S. automotive market by working alongside team members to develop communications strategy, messaging, and supporting documents, among other duties, including pitching and securing media coverage, development of press assets and reporting on KPIs. 

Additional Clients: Union Bank, Western International University, Revolution Foods, El Pollo Loco, University of Phoenix, Pinkberry and Sears/Kmart.

Account Executive

Mozaic Media + Communications

Orchestrated public relations campaigns promoting a diverse client portfolio through award-winning writing and interpersonal skills. Tracked press coverage, developed story ideas, and drafted pitches and press releases with the objective of organizing community events and publishing client work.

Independent Media Strategist

KUSA-TV

General Assignment Reporter with 9News, NBC Affiliate

Built long-lasting, personal relationships with a variety of story contacts within the Denver community.  Pitched, wrote, arranged interviews and packaged stories for Colorado’s #1 rated TV news program in 4pm, 5pm, 6pm, 9pm, and 10pm newscasts. Daily live field reports on breaking, local and state news and regular updates to Facebook, Twitter, and WhoSay

General Assignment Reporter, Multimedia Journalist

Hearst Television - KHBS/KHOG-TV

General Assignment Reporter with 40/29 News, ABC Affiliate.

Developed a long list of story contacts through constant interaction with a variety of people in the Northwest Arkansas community. Pitched, wrote, edited, arranged interviews and packaged stories for local ABC affiliate. Lead Fayetteville reporter for 5pm, 6pm, and 10pm news. Daily live field reports and updates to Facebook and Twitter.

General Assignment Reporter

Strategic and purpose-driven technology industry communicator with more than a decade of experience building measurable brand awareness, consideration, and thought leadership via corporate communications, integrated marketing, media relations, executive and policy communications, content generation, influencer marketing, and social media. Passionate about cultivating professional growth among teams. 

Track record of producing goal-oriented and data-driven results for highly-regarded technology organizations across a diverse set of industries including B2B SaaS, healthcare, automotive, mobility, and machine learning/AI.

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