Lyn Direction

Direction that makes a difference

Partnering with cannabis companies to increase sales by improving efficiency and elevating the guest experience. 

Combining years of high stakes customer service, the ability to diagnose and provide solutions to complex problems, proven sales experience in various product lines, with an award winning retail operations and training career to provide cannabis operators with the necessary direction to achieve success. 

We provide custom training solutions and retail operational guidance to improve company sales. 

Whether just starting out our trying to find a way to stay competitive in a saturated market, we provide the solutions for your retail cannabis needs. Our award-winning experience can save you money and increase your competitive advantage. 

Consultations
-Site Design
-Staffing
-Scheduling and Coverage Planning
-Performance and Incentive Structures
-Recruiting and onboarding
-Equipment and Technology Services
-Menu Building
-Products & Accessories
-SOP Development
-Launch Services
-Secret Shopper Report

Content
-White label blog posts - optimized for SEO, our relevant, accurate and digestible content benefits your guests while increasing sales. 
-Consumer Handbooks - Accurate guides take the pressure off your staff and serve as a valuable training aid for your guests
-eLearning Development - Develop your own custom training environment. Your chance to optimize efficiency by providing efficient training programs right to your staff’s phone. Increase buy-in with training that’s specific to your operation.

Real Estate
Licensed in RI with partnerships nationally, we can assist in selecting the right location for your operation. Our deep understanding of the cannabis industry allows us to anticipate the unique situations you’ll face and connect you with properties that satisfy your needs.

Cannabis Consultant

Coldwell Banker

Representing individuals in the largest single transaction of their lives. Providing exceptional service by understanding and anticipation client needs, negotiating for the best possible outcomes, and being a resource for anything along the way.

Realtor

Northeast Alternatives

The most award-winning cannabis company in Massachusetts!

6th Adult Use License on the east coast. Among the busiest and highest grossing retail stores in the country. The culmination of 5 of the best owners in cannabis with unique and individual success in their own areas, coming together to create the best damn cannabis company in the east.

Developed company training programs for a vertically integrated craft cannabis multi-state operation. Programs included company wide on-boarding, general cannabis overview, NEALT Method Budtender sales process, security, compliance and various others. 

Vetted, planned, developed a scalable internal learning management system to allow for a consistent and efficient training experience that facilitated company expansion. 

Coordinated and executed vendor events along with patient outreach programs that spread quality consumer education while increasing sales. 

Advised on product development and formulation, marketing and promotions, community service and outreach, as well as wholesale and sales teams. 

Provided company wide and individual professional development sessions and plans for some of the best cannabis professionals in the industry. 

Member of the travel team establishing the best dispensary staff in the Michigan market. Provided team training for launch preparation and assistance through soft opening. 

Fortunate to learn from the best in the business. Combined with my previous experience to develop one of the most successful teams in the business. Working through adversity in the most heavily regulated market in the country, adapting to the circumstances, constantly refining and committed to excellence. 


Cannabis Knowledge, Retail Operations, METRC, POS, SaaS, eCommerce, Compliance, Training, Education, Content Creation, E-Learning Course Development, Learning Management Systems, Leadership, Team Building, Motivational Management, Employee Development, Public Speaking

Training & Development

Develop training programs and content for retail staff to improve key performance indicators. 

Enhanced the guest satisfaction and retention through an effective sales process that creates a personally engaging dispensary experience while increasing average orders.

Elevated the quality of cannabis information provided to guests, facilitating healthier relationships with cannabis, and creating ambassadors to help remove the stigma.

Retail Training and Development Manager

Responsible for inspiring and motivating retail team to achieve sales goals

Coordinate and facilitate daily retail operations, staff scheduling and allocation, guarantee guest satisfaction, develop and implement standard operating procedures and ensure staff compliance, manage inventory levels, deposit reconciliation and currency exchanges, sire security and surveillance, and any other tasks dictated by ownership.

Assistant Store Manager

Increasing operational efficiency by providing support to the budtenders. 

Assisting with providing guest solutions

Coach

Assisting guests in selecting the best products to satisfy their needs

Budtender/Patient Advocate 

City of Pawtucket, RI

High stakes customer service with life threatening consequences.

Firefighter

Lime Rock Fire District

Helping other on the worst day of their lives.

Complex problem solving with dire potential outcomes. 

Learned the value and importance of the care and attention to details. 

Job requirements included fire suppression, emergency medical services, vehicle extrication, and anything else the police wouldn’t respond to.

Partnering with cannabis companies to achieve higher sales by increasing operational efficiency while providing an enhanced guest experience.

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