Kyle Lacy's Linkedin Analytics

Hey, I’m Kyle. I’ve spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m currently serving the Jellyfish team as their CMO, and before joining the Jellyfish ‘bloom’, I had the pleasure of building a company called Lessonly. We employed over 230 people and changed the lives of many more after our acquisition. I’ve also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. But most importantly, I’m the father to two wonderful boys, an energetic dog, and one too many books on World War II. PAST ROLES SVP of Marketing at Seismic I serve the marketing team at Seismic, the global leader in enablement software. The team comprises amazing designers, growth marketers, customer marketers, field marketers and inbound/outbound sales reps. I apply the lessons learned while working at a venture capital firm, an IPO, and two acquisitions to drive growth at Seismic. Published Author I'm the author of three books: Twitter Marketing for Dummies (Wiley, 2010), Branding Yourself (Pearson, 2011), and Social CRM for Dummies (Wiley, 2012). The following titles have been published in five languages and seven countries. Marketing and Digital Trends Speaker I've spent the last eight years traveling the world speaking at marketing and technology industry events on topics including: content marketing, collaborative consumption, consumer behavior, email marketing, technology trends, digital marketing strategy, demand generation, B2B marketing and social media management. Other I've also been recognized as one of Indiana’s Forty-under-40 by the Indianapolis Business Journal, Anderson University's Young Alumni of the Year and TechPoint's Young Professional of the Year.