🏆2021, 2022 & 2023 Salesforce Marketing Champion | 12x Salesforce Certified | Double Star (2X) Trailhead Ranger | Leader in IBM's Marketing Transformation Practice

Associate Partner - Salesforce

Deloitte

I bring over 15 years of Marketing Cloud experience, across multiple industries, to help Deloitte clients maximize the value/ROI of their Salesforce Marketing Cloud and Pardot tools.

🏆2021 Salesforce Marketing Champion | 7x Salesforce Certified
Deloitte Practice Development Leader, MT&A SFMC Training & Certifications Team

Manager, Marketing Transformation, Technology & Analytics

Horizontal Digital

Team Lead & Lead Consultant | 🏆2021 Salesforce Marketing Champion | 6x Salesforce Certified

Bluespire Marketing

Director of Marketing Consulting Services

Marketing Consultant Lead

Magnet 360

Delivering multi-channel solutions to enhance the customers interactions with their customers.

Magnet 360 is not your typical agency, nor your typical tech consultancy. We think like marketers and leverage decades of IT expertise to enable engagement strategies that drive measurable results with our clients' most important audiences.

Marketing Consultant

Oracle

Solutions Consultant - Customer Experience (CX)

Helping companies deliver exceptional customer experiences across the web, social media, mobile, and contact center -- leading to significant reductions in operating costs, increases in customer acquisition/retention, converting of untapped sales opportunities, and a full 360° view of the customer base.

Customer Experience (CX) Enterprise Account Manager

MagnetStreet

• Enabled contextual marketing strategies using/implementing MarTech ecosystem of tools
• Adding product ratings and reviews to the domain and sub brands of MagnetStreet.com
• Created and executed email strategy that helped gather 10,000 + product reviews
• Managed the implementation of SFDC Marketing Cloud PI (predictive intelligence) in the form of product recommendations across the entire MagnetStreet brand portfolio
• Developed strategies to include product ratings in paid search ads increasing click through rate by 15%
• Researched and presented on the purchase path of key consumer market; used analysis to drive deployment of micro-conversion strategies
• Targeted consumers with the right message at the right time by implementing automated life-cycle email workflows. Initial effort drove implementation of a ‘saved work’ campaign resulted in a 10k weekly revenue lift
• Grew total email marketing’s effort to over 4.5M annual emails with $1.4M attributed ecommerce revenue
• Managed the implementation of the Oracle Service Cloud to support key customer service functionality (chat, email, web self service)
• Managed key MarTech vendor relationships
• Responsible for the negotiation of annual contracts
• Member of the ExactTarget Market Advisory Council and an experienced user of the Salesforce (ExactTarget) Marketing Cloud.

Digital Marketing Manager - Email & Marketing Automation (eCommerce)

• Managed MagnetStreet's implementation of ExactTarget's Enterprise 2.0 solution
• Developed a subscriber based email marketing program for MagnetStreet, within 1 year organic growth of wedding subscriber list to 70,000+
• Worked with multiple business units to define segments of subscribers and create personalized content for email messages
• From ideation to implemtation: drove results managing MagnetStreet’s email marketing efforts with revenue of $500K + in first 12 months

Business Analyst - Marketing 

•  Led the roll out of NetSuite functionality (HR, Payroll, Sales, Marketing)
•  Utilized NetSuite’s marketing automation tools to create automations and send emails for marketing campaigns
•  Managed the payroll process in-house for 160+ employees
•  Gained familiarity with NetSuite including system administration and customization features
•  Created custom reports for multiple business units using NetSuite’s internal reporting tools
•  Provided consulting/guidance for integrations with other technologies 
•  Providing CRM support for process owners and individual users
•  Assessed new modules/features for implementation

CRM Manager

In this position, I assisted our 12 person sales team by making outbound real estate reorder and not for profit sales calls.

Sales

First Trust

IT Specialist

Ehorn Environmental, Ltd.

Environmental Engineering

Kyle Lassen is a leader in IBM's Salesforce Marketing Cloud practice and has deep experience across the Salesforce marketing stack with over 15 years of Marketing Cloud experiences across multiple industries. Kyle focuses on helping his clients transform their marketing platforms to maximize the value of their Salesforce Marketing Cloud and Pardot tools.

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