Captiv8

Built Sales Onboarding Curriculum & structure — a first for the company — for the Enterprise sales team
Developed Auto vertical narrative, collateral, and cross-functional playbooks
Created GTM sales toolkit format & materials for 2H 2023 roll out

Director, Strategic Sales Enablement

Led team of 12-Creative Strategists in the development of proposal responses to top Fortune 500 brands for Captiv8's Managed Service Offering
Oversaw structural improvements with goals of efficiency and overall company win-rate
Liaison among operations and sales organizations to achieve common quarterly revenue goals
Supported account leads in oversight of key-strategic accounts in both pitches and client services

Director of Brand Strategy

Marina Maher Communications

Led the Influencer Practice for Health & Well-Being
Developed MMC's Healthcare Influencer Positioning Audiential · Health
Led Digital Social Strategy for P&G's Gillette Venus

Vice President, Digital & Influencer Strategy

Content Strategist with corporate, healthcare and consumer clients 
Aflac, Gelesis, Novartis, Sage Therapeutics, and Gillette Venus

Senior Account Supervisor, Digital & Influencer Strategy

Suzy

Crowdtap rebranded to be Suzy, focusing on consumer insights and market research

Product Operations Manager

Crowdtap

Led Influencer product enhancements 
Manage 3-person team of Program Managers of Influencer Campaigns for top brands
Cross-team leader for influencer sales, product, finance, operations and creative
Creative strategy lead on influencer-centric campaigns
Projected pricing models for campaign packages

Manager, Creator Partnerships

Managed $5M in Influencer programs and campaigns
Led analytics reporting enhancements and creation of protocol
Developed relationships with more than 1,500+ creators
Recruited and negotiated with new talent managers and creators to participate in targeted campaigns
Defined and performed tactical execution audience growth strategies
Authorized weekly payments, monthly financial reports
Transformed payment process with new automation features to payment process

Program Manager, Creator Partnerships & Audience Growth

JRW Entertainment

Partnered with talent management team, producers, publicists, and agents to streamline
First personal assistant to an up-and-coming comedian; Organized personal and professional calendars, errands

Personal Assistant to Comedian

inVentiv Digital+Innovation

Analyzed social networks to identify influencers using NodeXL and Visible Tech to leverage macro and micro level insights
Developed brand & digital strategy for Shire Corporate; MerckEngage Wellness Portal, Eli Lilly Oncology, Otsuka Diagnostic
Division marketing and community management for iD+I’s Facebook, LinkedIn, and Twitter accounts
Liasion between tech and non-technical members of team for iCTRS website overhaul (internal)
Supervised iD+I summer intern; covered range of services in technology, healthcare, digital marketing and social media

Digital Strategist / Social Media Lead Analyst

Sulia, Inc.

Community manager of DIY / Crafting verticals in charge of recruitment and relationship building of bloggers
Day-to-day point of contact for approximately 50 bloggers
Created weekly reports of traffic using mixpanel and Google Analytics. Created and launched engagement campaign that tripled the activity within DIY verticals

Network Editorial Manager

Software & Information Industry Association

Developed communication strategy using social media, videos, and blog. Worked closest with the education technology and public policy divisions.

Communications/Policy Intern

American Association for Cancer Research

Responsible for manuscripts during the peer-review process working as a liason between authors, reviewers and editors; manages copyright permissions; copyediting, etc.

Editorial Assistant

Dogwood Alliance

Managed social media profiles on behalf of the organization. Helped plan a press conference at launch of "Fast Food Paper Packaging Campaign. Contributed to local media outlets and forestry blogs to raise awareness about FSC standards and Dogwood's campaigns.

Media Outreach/Communications Intern

Energetic, personable, and candid professional dedicated to imaginative solutions.

Brings technical, communication, and strategic experience to innovative organizations looking to integrate technological expertise into their operations. Collaborative member of cross-functional teams able to prioritize and strategically synthesize information for fast-paced environments. 

Specialties: audience development, influencer marketing, growth hacking, social media analytics (+NodeXL), customer relationship management, content writing/editing, video/image editing

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