Vivanti Consulting

Marketing Advisor

Chief Marketing Officer

VisualCortex

Operoo

Head of Marketing and Communications

Head of Content and Communications

Linius Technologies Ltd

Director of Communications and Marketing

Owning CareMonkey's content and communications strategy, my role included:
*Client communications and engagement strategies
*eDM and lead generation strategies
*Website content and management
*Public relations and social media engagement
*Partner management and engagement
*Event management

CAMMS

Managing a team of nine people, I was responsible for developing and executing CAMMS' 12-month global marketing communications strategy, plan and budget.  I was also responsible for developing and approving all digital and traditional marketing and communications campaigns; writing and overseeing the creation of all communications, PR and marketing content; managing all relationships with marketing, content, advertising, PR and SEO agencies.

Key achievements included:
*Building CAMMS’ inbound leads and lead nurturing programs, resulting in a 665% increase in inbound leads
*Developing, implementing and managing CAMMS’ new websites and digital content marketing strategies, which included writing cammsstrategy.com from scratch
*Managing and delivering global product launches, including the company's most significant and successful product launch - the updated and rebranded version of its Strategic Planning solution, cammsstrategy

Marketing Communications Manager

Yellowfin BI

Responsibilities:
*Develop and implement strategic communications plans and global content marketing campaigns
*Manage and execute corporate PR strategy, including hiring and managing PR agencies
*Spearhead all corporate communications and oversee all written content
*Organise and deliver events, conferences and global product launches
*Manage communications, PR and content budget
*Manage internal communication to Yellowfin stakeholders
*Plan and deliver integrated direct marketing campaigns (digital and print)
*Content optimisation and lead nurturing to convert website visits and leads into sales

Achievements:
*Increased inbound leads by approximately 800%
*Increased website traffic by approximately 1800%
*Delivered eleven highly successful global product launches
*Successfully submitted Yellowfin for inclusion in globally recognised industry analyst research reports, including Gartner’s Magic Quadrant

Global Communications Manager

Responsibilities:
*Build relationships with journalists and industry analysts
*Manage and maintain relationships with printers, marketing and PR agencies
*Manage and support the marketing communications needs of Yellowfin’s 300 global software partners
*Identify and nurture strategic alliances with other technology companies
*Manage all website content
*Develop and deliver SEO aware content marketing campaigns
*Implement and manage a range of pay-per-click advertising
*Email marketing and webinar campaigns

Achievements:
*Attained favourable and sustained coverage in leading media, including The Wall Street Journal, Forbes, The Australian, CIO Magazine, information-management.com and Sky Business News
*Organised and hosted successful global Yellowfin conferences (average 150 attendees from 10 countries)
*Delivered successful national and international Yellowfin roadshows
*Compiled successful submissions for industry awards, including the Global Growth category at Anthill Magazine's 2012 Cool Company Awards
*Delivered many successful webinar campaigns (average 500 attendees)
*Boosted Yellowfin’s Page Rank for key industry search terms to increase organic search volume

Communications Coordinator

I began working at Yellowfin as the company's eighth full-time employee, and sole marketing communications professional.

Responsibilities:
*Research, design, write and edit communications materials for external and internal audiences (print and online), including:
o Direct marketing materials
o Blogs and vodcasts
o Video testimonials
o Electronic direct mail (eDM) templates and landing pages
o Media materials (media releases, backgrounders, executive profiles, briefing notes)
o Presentations, white papers, brochures, case studies, newsletters

*Develop and maintain company social media profile (Twitter, LinkedIn, YouTube, Slideshare)
*Develop and execute marketing strategies to support Yellowfin’s global resellers
*Develop and maintain media and analyst lists and relationships

Communications Officer

Chief Marketing Officer (CMO) at VisualCortex

I am an experienced marketing communications and public relations (PR) professional. I am looking for opportunities to build brands, readerships and online visibility, and engage stakeholders through quality writing, content marketing and best practice multi-channel communications campaigns.

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