Simpson Strong-Tie

CRM Strategy Manager

Medical Mutual

Lead CRM Product Owner

GOJO Industries

Define and translate business needs into technical solutions as the conduit between a broad range of user groups and CRM platform administrators 

Responsible for CRM communications and change management strategies

Lead the WalkMe digital adoption Center of Excellence strategy and team
- Implemented process guidance and automation that saved users over 10,000 hours in year one

Lead the CRM Business Process Owner Community as part of the CRM governance team

CRM Engagement Manager

Aligned sales and marketing initiatives by establishing mutually agreeable target segmentation and criteria, determining appropriate follow-up methods and accountabilities, and publishing clear expectations to all relevant stakeholders 

Implemented meaningful programs that increase brand loyalty by establishing performance criteria, estimating annualized ROI, budgeting, site selection, vendor management, and communication planning 
 
Created and executed messaging tailored to specific stakeholder needs to generate buy-in and alignment across broad audiences using a variety of media options 

Represented channel audiences as part of the detect and alert team, conducting rapid response communications for critical events

Scoped and implemented marketing automation for our global business

Career path: Trade Marketing Process Leader, Sr. Trade Marketing Process Leader, Channel Partner Marketing Manager

Channel Partner Marketing Manager

Time Warner Cable Media Sales

Created, planned and implemented promotional opportunies for local ad sales clients while maintaining relationships with cable network representatives.

Promotions Specialist

Adelphia Media Services

Maintained positive working relationships between ad sales and other departments

Assisted management in planning and implementation of market events and new initiatives

Conducted media research using Scarborough and Nielsen data

Advertising Sales Coordinator

Educational Data Systems, Inc

Supervised all PWE clients

Developed relations with area nonprofit agencies

Managed collection of timesheets and distribution of payroll

Experience Coordinator

Central Electric Cooperative, Inc

Created new print materials for multiple service offerings (Windows)

Composed press releases and newsletter articles

Assisted in the introduction of WildBlue satellite internet and other various product offerings

Communications and Marketing

Copy King

Operated and maintained copying and binding equipment

Designed, modified and edited various print projects (Mac)

Coordinated transactions while maintaining positive customer relations

Account Management and Graphic Design Assistant

I make it easier for global teams to achieve their business objectives. I tap into my connection and arrangement strengths to lead cross-functional teams who define, build, and implement solutions that streamline operations and optimize user experience across an integrated network of sales and marketing CRM platforms.

I have proven expertise in:
   - Campaign Development
   - Digital Adoption
   - Marketing Automation
   - Sales Planning
   - Crisis Communications

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