BellaNaija

Recognized by Forbes, CNN International, and The Oprah Winfrey Show, BellaNaija is the No.1 Entertainment, Lifestyle and Fashion website in Africa with about 20 
million pageviews monthly and over 10 million followers across social media. 

In this role, I am 
• Sourcing and producing relevant content for Africa's leading Media tech brand and fashion influence. 
• Coordinating the activities of Content Associates in the publication of content across multiple channels. 
• Ideating for BNS Special Projects.

Content Associate II (Style) 

LinkedIn

• Planning and implementing effective social media campaigns and community growth strategies to increase profits through proliferating purchase frequency, customer lifetime value, and average order value. 

• Telling compelling brand stories through top-notch content creation to leverage the lucrative currency of attention today

• Creating potent copies for value-driven individuals and organizations in order to influence their target audience to make buying decisions that hit marketing and sales goals.

• Managing social media accounts for personal and commercial brands to improve brand recognition, perceived relevance, and customer experience. 

• Building stronger communities for customer-centric brands by cultivating engagement on owned channels to lower the risks associated with third-party platforms and build a more reliable legacy.

Social Media & Community Manager | Copywriter | Content Writer

Stay Golden Cosmetics

Seen in Forbes, Essence, POPSUGAR Beauty, and Allure, Stay Golden Cosmetics is home to the world's #1 Smudge-Proof Glitter Lip Kit. She is so bold, unforgettable and dynamic: your one-stop shop for products that pop beauty right out of its shell. Her essence stands out and goes fiercely against the grain, think "very diva-era meets modern gem".

In this role, I nurtured social media leads through goodwill outreaches and one-on-one sales promotion while serving as the social voice, deploying daily value-driven organic campaigns that marginally increased retail volume. I also strengthened customer service activities on Facebook, Instagram, and TikTok, expedited complaint resolution, and developed strong positive relationships resulting in over 64% improvement in the average response time across channels.

I oversaw the development, launch and operation of the SGC Loyalty Rewards and referral programs via Yotpo - a 3rd party service provider - as a function of the approved community development strategy. I collaborated with the management to improve operational processes and researched expansion opportunities to new territories.

Social Media Concierge/Customer Care Manager

xigza

Xigza International LTD is a fast-growing startup making simple, comfortable, and aesthetically pleasing clothing easier to access within the African Fashion Market. 

Here, I coordinated the development of brand identity, marketing strategy, and creatives that promoted brand recognition and boosted reach by over 700%. I supervised the activities of 2 brand executives. I also launched and tracked marketing campaigns across print, broadcast, and social media platforms which aided customer acquisition and 10× revenue generation.

Brand Manager

Fiverr

I produced over 1000 engaging, original, and error-free content including sales copies, articles, blogs, social media posts, audio, and video scripts for a wide array of customers, including some of the world's most successful brands.

I applied modern creative, editing, and photography tools to tell compelling stories, adhering 100% to employers' overarching brand identity and keyword relevance to achieve search engine optimization (SEO) goals.

Copywriter | Content Creator | Editor

Stay Golden cosmetics brings you the most iconic glittery pout completely smudge-proof, swim-proof, kiss-proof and party-proof with an incredible lasting power of over 8 hours. She is so bold, unforgettable and dynamic: your one-stop shop for superior quality products that accentuate your beauty and ensure you stand out everywhere you go. It's diva vibes for the modern gem.

In this role, I defined innovative content ideas based on research and data analytics that raised e-commerce website traffic and boosted sales. I also researched best-in-class promotional content based on pop culture/trend and brand pillar objectives which elevated production quality and gave rise to a 55% decrease in cost per content.

Content Researcher / Relations Manager

In this role, I leveraged strong interpersonal and collaboration skills to influence others, promote productivity, and commitment to friendly service across social media channels.

I led community engagement strategies, to develop the now over 750-member-strong “SGC Babes group” - a constellation of customers who identify with and publicize the brand. I championed the social consumer, providing insights and recommendations to the administrative team and other internal stakeholders. I reported monthly social performance to track, improve and project KPIs.

Community Manager

In this role, I implemented processes that improved customer engagement, retention, and satisfaction, through Social Media platforms and live chats. I liaised with a diverse partner team of 12 to troubleshoot customer problems through Facebook and Instagram comments section, DM, and web live chats, reducing the influx of negative feedback by over 60%.

I also delivered professional and engaging social content that drove the company’s social media equity and positive voice share, leveraging online consumer engagement opportunities.

I composed response templates and automated responses to frequently asked questions, saving more than 10 billable hours weekly.

Social Media Engagement Manager

The Fashion School with 'Lade Adisa

I envisioned and founded the initiative in partnership with Jaybee&Josh Global Services. 
I led strategy formulation for brand establishment and marketing as well as the curriculum research and formulation team. I implemented process improvement strategies to shape organisational culture and optimise procedures for higher efficiency. 

I taught over 1200 hours of pattern drafting and garment tailoring classes online and on-site. Graded student assignments, projects and performance. I also oversaw the execution of photo shoots.

Proprietor

Community Developer: Adept Storyteller and Customer Champion 

I provide communication leadership to some of the world’s most innovative brands, developing media strategies to build trust, drive authentic engagement, foster community development, and raise brand equity through social and digital media in an increasingly VUCA world.

V - Volatile
U - Uncertain 
C - Complex
A - Ambiguous 


Ancient Plato rightly said: 
"Those who tell the stories rule society" 

Today, I help brands tell their unique stories in a compelling manner since great stories build relationships and make people care. 

Ultimately - in business, life, and society - this makes a lot of difference.

Taplio

Lade Adisa's Linkedin Analytics

Lade Adisa

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Taplio

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