Yellow Media

I help Skip the guesswork trial- and error trying to figure everything out yourself for the very first time, And instead, grow your ecommerce business with proven strategic framework and personalize audience funnel rather than relying on chance. ( not hopes and prayers )

My vision is to  build a customer base that loves your ecommerce pet industry, baby industry and outdoor industry

What I  do! 

☀️ Manage multiple client Facebook & Instagram accounts for advertising campaigns

☀️ Communicating with clients to understand their goals, target audience, and industry trends, and developing a social media strategy that aligns with those goals.

☀️ Develop and execute Facebook & Instagram campaigns that drive sales and increase revenue 

☀️ Understand and adapt to the fast-paced state of the current social media trends, and improve the engagement and drive(revenue growth) 

Booked a call with me - https://calendly.com/ladieshielapabillar/30min
Connect with my personal Email - ladie.yellowmedia@gmail.com

Facebook  & Instagram Strategies 

Chamber.Media

Chamber Media was one of the world’s first digital agencies to put creative, production, and ad buying all under one roof  and work together to make great creative that also had a measurable performance.

My tasks include, but are not limited to:

✨Ownership of the entire paid marketing campaigns for Facebook ads, Instagram ads,

✨Conduct market research - identify trends, customer preferences to inform marketing strategies

✨Monitor social media trends and develop strategies to capitalize on them

✨Analyze performance metrics and provide insights to optimize campaigns

✨Maintaining a proper structure of every ad account to support scale and growth

ScaleYourBiz.com

Scale Your Biz is a Performance Marketing Agency based in Canada. Customer Acquisition that take your business to the next level

My tasks include, but are not limited to:

✨Planning, setting up, and managing Facebook & Instagram campaigns

✨Tracking, analyzing, and reporting results on campaign performance

✨Stay up-to-date with the latest social media best practices

✨Test, test, and test different videos, images, content, etc., until they convert

Social Status ®

Social Status are one of the most established Social Agencies in Australia trusted by hundreds of brands & with a track record of success

My tasks include, but are not limited to:

✨Day-to-day management of paid social advertising campaigns across Facebook

✨Close Collaboration with our internal team to assess and improve advertising performance

✨Track and report on campaign results, data analysis, contribute to weekly/monthly client status calls with regular reporting on results.

The Mandeville Shop LLC

The Mandeville Shop LLC serving ecommerce brand across US to grow and scale brands that build predictable, consistent, and long-lasting marketing system

My tasks include, but are not limited to:

✨ Manage multiple client Facebook & instagram accounts 

✨ Keep in constant contact with the client (weekly reporting on what is working, what has been done, including metrics such as engagement, reach, and conversions

✨ Leverage analytics to measure the effectiveness of campaigns and optimize performance.

American Express

American Express is a world-class Charge and Credit Cards, Gift Cards, Rewards, Travel, Personal Savings, Business Services, Insurance and more.

My tasks include, but are not limited to:

☀ Monitor and implement all accounts payable check activation and wire transactions

☀ Manage and maintain finance related programs and documents inclusive of future plans and programs

☀ Assist with annual financial statement preparation and taxation reporting

Sales Specialist

AT&T Labs, Inc.

AT&T Inc (AT&T) is a provider of telecommunications, media, and technology services.

My tasks include, but are not limited to

❄️Generate interested leads

❄️Follow up interested leads

❄️Take inbound calls from prospects calling back

❄️Make outbound calls to set appointments for sales

Outbound Sales Specialist

Performance Creative Strategist | I Help DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

In 2019, I left a secure 7-year 9-5 job and started my journey clueless in dropshipping

I lost my hard-earned savings, so I had to ask my parents to pay my rent

All I had left was my laptop and a big dream, so I began to learn how to run ads on Meta

In 2020, a marketing agency gave me a chance to freelance on a client's ad account. That changed everything.

Now, I manage over $50k+ in ad spend per month for various DTC brands and consistently double their returns

If you're looking to elevate your brand’s ad performance and are spending over $20k-$50k on ads, 

Here’s how I can help:

1. Make better ad creatives that hook customers' attention and convert.
2. Simplify your ad setup so you can eliminate the guesswork on your own.
3. Double your return on ad spend in 90 days

Or, if you want more personal support:

DM me 'review' for a full creative ad breakdown and a free audit of your ad account.

Also, follow me on LinkedIn for actionable tips on how to grow your DTC brands.

"Create visually appealing static ads."

This is advice every marketer gives about achieving high-conversion ads

And it's everywhere

But I'm convinced it doesn't work

Without understanding the nuances of clear benefits, personalized messages, and researching your audience, the visuals alone fall flat

Instead of just focusing on visuals, see how these brands - Lumin, Hema, Flakes, and Nuts - did this.

Here’s the breakdown:

Ladie Pabillar

Helping DTC Brands spending $20k-$50k per month on Meta create Direct Response Ads

Static Ad Creative Breakdown #14

If your static ads are seeing low trust from your potential customers, you might want to consider this 7-step process to make your ads more trustworthy and engaging

(And it's simpler than you think)

Here’s the breakdown:

7 Steps to Add Authenticity to Your Static Ads 

Yesterday, I finished reading Made to Stick by Chip Heath and Dan Heath: Why Some Ideas Survive and Others Die

Buried inside are 6 key principles for making ideas stick and having a lasting impact, plus a sample ad idea that you can use to test in your next ads.

 Made to Stick by Chip Heath and Dan Heath

Yesterday, I had a discovery call with a potential DTC brand client who is facing a loss in ad spend running ads on META

When I asked what attempts they made to fix this challenge, I heard a common answer that the majority tell me

↳ They hired an ad agency, but their account didn't get much love and attention
↳ They hired a freelancer who made promises but didn't deliver

I'm convinced that both ad agencies and freelancers can seem like the perfect solution when META ads feel too complex or time-consuming to master

However, there are also common mistakes that DTC Founders make when hiring them

Avoid as many of these as possible.

6 Costly Mistakes DTC Brands Make when Hiring

Hiring an Ad Agency or a Freelancer to run ads for your brand might cost you money

But running them on your own may cost you a ton of time

Instead of spending the next 3 years trying to master the algorithm to make your ads profitable for your brand, you just have to know where to start

So here are some pointers to consider before making your decision

Who to Hire for Running Your Ads?

If your brand is still obsessed with clicks and conversions, you're missing the point

The real metric that drives successful META ads isn't found in your analytics dashboard—it's the emotional connection you build with your audience

Here are 4 steps to deepen emotional connections that make your ads resonate:

1. Use storytelling
Never just sell a product

↳ Always connect emotionally with your audience
Example: "Buy now" vs. "Imagine how this changes your life"

Stories create a strong connection

2. Be authentic
Never use stock photos only

↳ Always use real customer stories and images
↳ Collect customer reviews and feedback
↳ Highlight genuine testimonials and experiences
↳ Don’t script testimonials, keep them natural and real

Authenticity builds trust

3. Personalize ads
Never create one-size-fits-all ads

↳ Research your audience on forums like Reddit and Quora
↳ Join your audience conversation in groups
↳ Write messages that address their interests

Personalization makes your audience feel valued

4. Analyze emotional impact
Never ignore feedback

↳ Monitor audience reactions to your ads
↳ Respond to comments and messages
↳ Read both negative and positive reviews
↳ Adjust your strategy based on emotional responses

Feedback guides improvement

All the above takes thoughtful planning and execution, but it's worth it

So there you go, those are the 4 steps for making your ads resonate emotionally.

15 Signs You Don't Respect Your Time

1. Snoozing your alarm
2. Delaying important tasks
3. Feeling disorganized
4. Constantly rushing
5. Endless scrolling on social media
6. Fighting someone for a parking spot
7. Putting off difficult decisions
8. Gossiping with your officemate
9. Saying "yes" to everything
10. Allowing interruptions
11. Failing to set boundaries
12. Lacking a daily routine
13. Working without breaks
14. Overloading yourself
15. Unstructured days

Like you, I’ve struggled with respecting my time and making the most out of my day

There are so many things that can steal our time without us even noticing

But I had to learn to recognize these habits to get stuff done

While I’m always curious about how other people:

- Stay organized
- Manage their time
- Stay productive

Here’s what I’ve picked up that works for me:

Get up at 6am
Hit the gym at 7am
Clean my office table after work
Meal prep on the weekend
No to daily meetings
Send 10 DMs on LinkedIn daily
Set 1 hour to engage on LinkedIn
Take stretches after 3 hours
Work 4 hours while standing
Focus on 1 major task
Client work at 10am
Self-care is non-negotiable
Take a long walk over the weekend
Plan ahead and stay focused
Limit your screen time
Set clear boundaries

Nothing too complex – just my simple way to respect my time and get stuff done.

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I read Dale Carnegie's "How to Win Friends and Influence People" for the 4th time

Applying the principles from this classic book helped me make more progress in 2 months than I had in 2 years

Here's a quick story:

I've been networking and connecting with people for years

And "just be yourself" is the worst advice you'll ever hear about building relationships

Because...

When you "just be yourself,"
You still only think about yourself
You don't focus on the other person

Instead...

Give honest, sincere appreciation
Align with their desires and motivations
People love to be heard
Relate to what they care about
Ask questions instead of giving direct orders
See things from the other person’s point of view
Focus on harmony

In other words...

Don't just "be yourself" → Be genuinely interested in others

This way, you'll create more meaningful connections. You'll build trust. And your relationships will grow

How to Make Ads That Convert Like a Pro

True Classic, Dr. Squatch, and Hismile

(A simple guide for DTC brands)

Traditional ad techniques are dead

If your ads aren't interactive, you're wasting money

You may ask after you've launched your ads

"So why isn't it working?"

Because making ads that convert is a superpower

This guide breaks it down into 7 key frameworks:

1. Use clear words

→ Keep your language simple and direct
→ Speak like a human
→ Leverage customers' exact words

Clear communication drives conversion

2. Make the first 3 seconds count

→ eg. Curiosity gap: 
"You won't believe what happened when..."
→ Use reviews for ad headlines

A strong hook boosts viewer retention.

3. Research

→ Understand your audience with surveys and feedback
→ Identify frequent issues and results they discuss
→ Spot common issues and outcomes

Invest in understanding your audience first

4. Analysis

→ Daily review ad performance data
→ Review past angles and creatives
→ See what has worked before

Analyze to optimize

5. Strategy

→ Plan your strategy based on research and data

Strategy based on data leads to success

6. Call out the ICP and 1 key pain point

→ Target their main problem
→ Be direct and specific

7. Collate all feedback and testimonials

→ Read both postive & negative reviews, + comments
→ Leverage social proof for credibility

Creating effective ads isn't about following trends

It's about making meaningful connections with your audience

It’s amazing how many media buyers still miss these critical ad creative analysis errors on Meta

( You can’t optimize what you don’t fully understand )

So if you want your ads to perform better

Watch out for these common pitfalls:
→ Ignoring audience feedback 
→ Relying only on ROAS 
→ Overlooking negative comments 
→ Not testing different ad formats 
→ Not reviewing competitor ad strategies 
→ No weekly creative testing 

How to avoid these errors:
→ Read and respond to comments daily
→ Track Avg watch time, Hook & Hold rate and CPC
→ Address negative feedback immediately
→ Test videos, carousels, and images weekly
→ Spy your competitors ad 
→ Schedule weekly creative testing with the team

This approach helps media buyers:
1/ Enhance audience engagement 
2/ Improve overall ad performance 
3/ Maximize return on ad spend 
4/ Gain deeper insights into audience behavior 
5/ Optimize creative strategies for better results

Your ad success is in the details—take charge and see the difference.

People want you to succeed but not better than them

Why?

Because you remind them of:

Their failures
Their dreams they gave up easily
Their losing character
Seeing themselves sitting on the bench outside the arena while you are still standing and fighting

And YES, that's the brutal truth of life.

The moment I realized this, the more I kept my circle small with people who:

Genuinely celebrate your wins and losses
Do not drain your energy
Allow you to be who you are without judgement 
You can call in the middle of the night
Listen to your craziest stories

If you find these people in your life, treat them as a treasure of gold for a lifetime.

I used these strategies to find top UGC creators for my DTC clients

I’m convinced it's the most cost-effective way to get quality ad creatives

But when I started out, I was completely lost

So here's the 4-tip process I wish I had years ago (that you can start using today).

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