Laia Umbert Llorens's Linkedin Analytics

* Growth Marketing and ancillary revenues focus: new customer acquisitions, up-selling, renewal rates. Convert marketing metrics into business metrics. * In depth knowledge of marketing techniques and technologies, including marketing software, data and analytics, social and mobile platforms and website design * Key driver and decision-maker & Budgeting: CRM, marketing automation, website, SM & digital marketing and customer analytics * High experience in leading different marketing projects: digital, innovation, events, tradeshows, promotions, media, PR, * Teaming up with sales with the goal to define & implement new marketing processes * Proven Experience of managing third party providers. * Experience and comfort leading and working within a dynamic and fast paced team environment * Creativity & Agility mindset mantra: Openness to new ideas and channels. SCRUM Certificated * Great communication/presentation skills with a problem solver background. * Result oriented with sense of urgency Software skills: CRM: Salesforce, SAP Email: GetResponse, Mailchimp, Hubspot, Saleforce Marketing Cloud Social Media: Hootsuite, SproutSocial, Klout, Iconosquare SEM: Fb Ads, Google Adwords, Twitter Ads, Likendin Ads RTB Programmatic Marketing (DSP & DMP) : AdRoll, LiveRamp,SiteScout Marketing Automation: Pardot, HubSpot, Infusionsoft Adobe: Photoshop, InDesign, Writer Websites (CSM): Wordpress, Kentico and Magento Project Management: Monday, Trello. Industries: Consumer Goods, Travel, Pharma,Foodservice, culture and retail. __________________________________________________________________________________________ *Enfoque Growth Marketing y Ancillary revenue: adquisición nuevos clientes, up-selling, cross-selling, renewal. *Conocimiento profundo de las técnicas y tecnologías de marketing, incluyendo softwares de marketing, analítica, Redes Sociales y diseño de web y móviles apps. * Responsable de toma de decisiones & Budgeting para: CRM, automatización del marketing, sitio web, marketing digital, SM y análisis de clientes * Alta experiencia en la dirección de diferentes proyectos de marketing: digital, innovación, eventos, ferias, promociones, medios de comunicación, relaciones públicas, * Trabajo con el equipo comercial , optimizar acciones y maximizar revenue. * Experiencia en gestión de proveedores. * Fuertes habilidades de gestión y liderazgo de equipos dinámicos en entornos rápidos. * Creatividad y agilidad: SCRUM Master & Product Owner certificate * Orientación a resultados. * Notables habilidades de comunicación y resolución de problemas.