Laia Umbert Llorens's Linkedin Analytics

I am a dynamic marketing leader with a proven track record in developing and executing comprehensive strategies that drive brand awareness, lead generation, and customer acquisition. My strategic approach is grounded in a deep understanding of market dynamics and consumer behavior, leveraging data-driven insights to inform decision-making and optimize performance. With a passion for innovation and excellence, I thrive in challenging environments and am dedicated to delivering measurable results that propel business growth and success. Elevating awareness and fueling demand generation across both established and emerging industries. * Growth Marketing and ancillary revenues focus: new customer acquisitions, up-selling, renewal rates. Convert marketing metrics into business metrics. * Key driver and decision-maker & Budgeting: CRM, marketing automation, website, SM & digital marketing and customer analytics * leadership & teamwork: Leading cross-functional teams in a global organization * High experience in leading marketing projects: SEO, SEM, Social Media, events,meetings, tradeshows PR, CRM, Marketing Automation, Inbound and ATL strategies * Teaming up with sales defining business goals & implementing marketing KPIS and performance. * Data analytics : Data-driven decision making, active listening & Relationship building. * Proven Experience of managing third party providers. * Experience and comfort leading and working within a dynamic and fast paced team environment * Creativity & Agility mindset: Openness to new ideas and channels. SCRUM Certificated * Great communication/presentation skills with a problem solver background. * Result oriented with sense of urgency Software skills: CRM: Salesforce, ZOHO Automation Marketing: Hubspot, SAlesforce Marketing Cloud, Pardot, Infusionsoft Social Media: Hootsuite, SproutSocial, Klout, Iconosquare SEM: Fb Ads, Google Adwords, Twitter Ads, Likendin Ads RTB Programmatic Marketing (DSP & DMP) : AdRoll, LiveRamp,SiteScout Adobe: Photoshop, InDesign Websites (CSM): Wordpress, Drupal, Kentico and Magento Project Management: Monday, Trello, BI Industries: Consumer Goods, Travel, Pharma & Foodservice.