Laila Waggoner's Linkedin Analytics

Curious dot connector. Energized by aligning teams, strategic partners, goals and efforts to maximize results. Passionate about helping organizations understand their purpose and markets, identify opportunities, overcome challenges and align strategic objectives. Collaborates to discover, cultivate, articulate and communicate core purpose and value to employees, customers, stakeholders and partners to inspire action. I provide senior-level strategic counsel on a fractional, interim or contract basis for select clients, offering deep expertise in strategy, branding, marketing and business development, with particular experience working with all types of healthcare organizations and associations. With more than 35 years of experience in both agency and client-side roles, I spot patterns, offer strategic recommendations and practical solutions, and help you create a roadmap as you navigate toward your business goals. It might make sense to chat if you need expert assistance to: Provide interim/fractional strategic marketing leadership while you identify and/or search for the right role or team member. Secure supplemental, episodic strategic marketing support on an as-needed basis without investing in an FTE. Develop a strategic marketing plan or drive a key short-term or long-term project without adding to your FTE’s or asking your team to fragment their focus. Employ a framework to establish priorities aligned with your strategic plan (so you can say “no” to nonstop requests for “marketing support,” and stay focused on the initiatives that will achieve your business goals). Collaborate with sales, service line or product management leaders in your organization to assess go-to-market readiness and establish appropriate go-to-market strategies. Take a look at your data, figure out what kind of market research you actually need, identify and manage quantitative and qualitative research resources and sort through all your findings to make sense of it. Facilitate alignment of your sales and marketing teams for synergistic growth. Especially post-merger or acquisition. Align your philanthropic/development goals with your organization’s strategic priorities and donor interests for maximum impact. Provide strengths-based strategy and marketing leadership and mentorship to your team. Manage external agency partners for alignment. Top 5 Strengths: Strategic, Learner, Maximizer, Relator, Responsibility