Jai Kisan

Achievements:
- Conceptualized and launched India's 1st Buy-Now-Pay-Later app for Farmers, offering loan eligibility checks, credit limit management, loan repayment, and credit score awareness.
- Optimized onboarding flow of non-serviceable users, resulting in a 75% decrease in tech costs.
- Implemented a comprehensive Product-Led Growth strategy integrating gamification elements (Referral & Rewards) to enhance acquisition costs and improve loan recollection rates.
- Led the development and implementation of an EMI product financial flexibility of farmers, which led to increased loan activations.
- Improved user engagement and reduced fraud risk by developing Early Warning Signal systems, resulting in a 5% improvement in recollection rates.
- Spearheaded the development of the Free Credit Score Insights Module to empower farmers about their creditworthiness and suggestions for improvement.
Tools Used: Mixpanel, Google Analytics, Jira, MS Excel, BigQuery(SQL), MoEngage, Webflow, Figma, Credgenics.

Product Manager

threedots

Threedots (now Credit Dharma) was a games platform that allows users to play real-money Stock market & Crypto Games through prediction, polls & betting!

Achievements:
- Lead optimizations in the User funnels like Onboarding, Activation & Reactivation through User life cycle Journeys which led to an increment in the funnels by ~5%.
- Made sync in the Marketing & Product communication. (D0 & D1 retention increased by 5% & 3%)
- Managed experimentation of PlayStore listing & Performance ads that led to a decrease in the CAC by 75%.
- Tools Used: Mixpanel, Google Analytics, MS Excel, BigQuery(SQL), Trello, WebEngage, Google & Facebook Ads, Webflow, Branch.io, Figma, AppRadar, KeywordTool.io.

Growth Product Manager

apna

Founded in 2019, It is the largest job opportunities platform for the rising workforce.

Achievements/ Tasks
- Efficiently managed affiliate partners and saved 90 Lakhs per month through fraud-proof methods.
- Identified lead/lag according to the leads required daily along with actionable.
- Experimented with creatives on Google & Facebook app Ads to optimize the cost south India region.
- Coordinated with content and design team to ensure ad asset quality and timely delivery.
- Tools Used: Mixpanel, Google Ads, Facebook Business, Branch.io, MS Excel, Canva

Performance Marketing Executive

PillarPlus

PillarPlus is a global MEP consultancy startup to revolutionize construction-Tech.

Achievements/ Tasks
- On-page SEO, keyword optimizations, image optimization, and Caption/Title optimization.
- Social Media Marketing, Finalised brand assets, and published various posters on every platform.
- LinkedIn Outreach, Approached Architects with potential projects using various LinkedIn Filters.
- Market Research, Looked for new trends in Construction & collected feedback from the clients about their experience.

Marketing Executive

Product Manager with 3+ years of experience and a track record of Driving Growth and Implementing Game-Changing Strategies.

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