FarmSetu Technologies

• Orchestrated design-driven initiatives, integrating user feedback and iterative testing to optimise user experience; achieved a 60% increase in user satisfaction and a 12% reduction in bounce rate.
• Led design development of 1 Mobile, 2 Tablet and 1 Web application, improving user experiences and boosting customer retention.
• Mentored a team of 2 designers and 2 no-code low-code developers, fostering professional growth and optimising productivity.
• Negotiated solutions adeptly, contributing to a 95% project success rate and improved stakeholder satisfaction.

Senior Product Designer (Founding Team)

• Revitalised, researched, and designed the Mobile App, resulting in a 24% increase in user engagement.
• Collaborated with cross-functional teams to align design efforts with project goals, accelerating time-to-market by 40%.
• Achieved a 90% bug-free release through effective collaboration with developers, business, and product managers.
• Identified and eliminated bottlenecks in the design process, leading to a 40% decrease in dev-handoff time, ensuring the timely launch of an e-commerce launchpad.

Product Designer (Founding Team)

Drove end-to-end product design involving market research, feasibility analysis, and UI/UX design for a B2C Fresh Farm Produce Delivery mobile app (Android).

Product Designer

• Designed 4 diverse residential and retail projects, resulting in a 100% client satisfaction rate and 3 referrals.
• Leveraged innovative design strategies to streamline space utilization, achieving an average cost-saving of 18% for clients.

Architect and Interior Designer

One-Arch Ltd

Invited by Chief Architect on a contract basis for 3 months to design a proposal for a resort project.

Company Profile: https://www.one-arch.com/

Architectural Designer (on contract)

andOFFICE

• Designed concepts and site documentation, optimizing user experience for residential projects. 
• Conceptualized design for 1 project by preparing 3d drawings.

Design Architect

a-designstudio

Prepared 2 client presentations, conceptualized 5 villa designs, and crafted 3 physical models of ongoing projects.

Intern Architect and Designer

I empower businesses with Impactful Designs | Lead Product Designer at FarmSetu Technologies | Architect turned self-taught Product Designer with 5 years of experience

I am a Product Designer with 3.2 years of experience working on B2B, B2C, and B2B SaaS products along with their Design Systems. 

At FarmSetu Technologies, I led design initiatives that significantly enhanced user experience and increased engagement and retention metrics.
As a Senior Product Designer on the founding team, I mentored a small but agile group of designers and no-code low-code developers, driving design development across multiple platforms. We thrived on user feedback and iterative testing, aligning our creative process with strategic business goals to achieve project success.

Previously, I worked as an Architectural Designer for 2.9 years in firms across Germany, Mauritius, and Sri Lanka before switching to Product Design.

I am driven by problem-solving with a human-centric design approach sketching innovative, non-linear solutions.

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