KHD - group Slovenija

Taking care of a world-class sales and leadership coaching brand.

From visual to content communication of the KHD Group brand, and personal brands of Silvester Kmetič and Andrej Zalokar.

► brand architecture and design of deliverables
► DTP design
► book design #PovezovalnoVodenje
► content strategy and production

Excellence comes from training and continuous introspection.

Brand Management Specialist

KREATIV

► FormingBrands that stay in the hearts of their TOP customers, grow, make a profit and make a positive impact
► Brand Strategist and Brand Coach 
► Corporate Brand Identities Designer
► Lean Product development

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► www.proteam-kreativ.si

Boosting brand and product perception value with creative marketing by design

VITAPUR (AD Vita d.o.o.) &  freelance projects

Managing production of marketing campaigns (promotions, packaging and advertisments design, events, new store design,...)

► Coordination of marketing department and operational management of marketing projects.

► Working closely with all sales channels (wholesale, retail, online sales, catalogue sales) in creating sales campaigns and loyalty sales campaigns.

► Preparing briefs for designers, copywriters, photographers and/or agencies along with managing the timeline and costs of respective projects and production management for each project (printing and other outsourcing)

► Copywrite & text adaptation for various media;

Marketing Specialist

Ideanet Ltd. (Munich - Hong Kong - Shenzen)

► Strategic marketing consulting, including business plan, sales and marketing strategy development for new products.

► Overseeing and managing final stages of product production.

http://rescue-watch.com/

Sales and Marketing Manager

freelance - marketing projects for different clients

Consumergoods,  retail & services (B2C)
► Benchmark analysis and potential customer segmentation 
► Copy-write of various promotional texts for different media: blog, PR articles, …
► Graphical design of various POS and web material 

Kovinarstvo Bučar, Drago Bučar s.p. (B2B) 
► Production and organization of »House fair 2014«; from idea to final production, alongside with multi-channel promotion of the event 
► Project management of integrated, multichannel promotional branding campaign  (billboards, citylights, radio, PR articles, social media) 

Koop trgovina d.o.o. (B2B & B2C)
► Fair presentations’ production for different fairs in the region (fair “Formatools” Celje 2015, fair “Nautika” Zagreb CRO 2015, fair “Dom Ljubljana” 2014, “Ljubljana small trade fair” 2014, International  trade and business fair Celje 2014, …)
► Graphical cesign of promotional materials and corporate identity refresh
► On-line, digital marketing

Senior Marketing Specialist

Plastika Skaza d.o.o., brands: Organko & Cuisine

http://www.cuisine-skaza.com/en/   &    http://www.organko.si/
In only 9 months flat, the team and I as product manager, have developed two brand collections (Cubix and Contessa), entirep roduct developemnt, from idea "we want something new" to actual products (T1 samples), warm and fresh out form the production line.

►Product development with the objective of maximizing sales revenues, market share, and profit margins with especial focus on driving new product development.

►Specifying market requirements for current and future products by conducting market research.

►Co-developing and co-implementing a company-wide go-to-market plan, working with all departments to execute.

product manager

Kosmetika Fleur de Santé d.o.o.

Preparing  marketing and sales plans; analyzing the market (benchmarking); checking points of sales; organizing sales activities, marketing campaigns and events.

Target groups segmentation and finding, as well as choosing, the right channels for the implementation of the chosen marketing strategy (ATL/BTL);

Setting prices for specific campaigns, searching marketing opportunities for the products, participating in defining the target markets;

Performance analysis of marketing, promotional and advertising activities (CPO, ROI);

Catalog and other printed materials production; translation in and from English as well as adaptation of texts for Slovenian market; copy-writing: promotional texts, PR articles, web page editing and social networks management (Tweeter, FaceBook)

Coordinating the in-coming call center and training of consultants

Regional Sales and Marketing Manager

LAMAL d.o.o.

Preparing marketing strategies for different clients: B2B & B2C (f.e.: service activities, products to improve the quality of living spaces and environment, events, food industry,…) and brand design  - designing in Adobe

Management of production teams (foto-shootings, printing, promotions,…) 

Market research  and benchmark research as well as  searching for new market opportunities and segmenting potential customers, preparing reports for the senior staff

Organizing fairs and other promotional events (presentations, debate tables, seminars, conferences,...)

Copy writing: writing marketing texts, PR articles, direct-sales letters and newsletters, graphic design and pre-press advertising and promotional campaigns, printed catalogs, flyers, brochures,…

Editing web page, blog, social networks and online store management as well as public relation management

Project manager in marketing

Preparation of project assignments (architectural engineering, interior design and zone planning) with the clients and coordination of project teams

Contract negotiations (terms, conditions and prices)

Consulting (the investors),  preparing inquiries and selecting suitable suppliers and subcontractors

Coordinating teams of engineers, preparing project documentation in all project stages as well as coordinating with the administrative authorities in the legal proceedings

Project calculations, preparing tenders and contracts as well as presenting them to the investors and to subcontractors 

Communicating and coordinating with clients (investors), sub-contractors and suppliers (including mediations)

Monitoring the legislation related to the work of the company - constructions, zone planning, energy efficiency, public procurement,...

Writing reports for senior management, cost management, record keeping, updating databases ...

Project manager

Expert in brand architecture, brand strategy, and management, with international experience in B2B market communication, HoReCa & Foods industry, and Consumer goods brand management and loyalties, as well as brand design and strategies for Business Consulting & Support Services.

Available for brand coaching, brand strategies, graphic design, and marketing project management. 
Contact me at  ► lana@proteam-kreativ.si

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