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Brand Ambassador

Helium 10

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LOVEDSEENHEARD 

- Directed creative and marketing strategy for an online therapy startup targeting Millennials and Gen Z, increasing client engagement by 18% via data-driven A/B testing. 
- Built and led a remote team of 4 specialists, delivering 200+ therapy sessions within 12 months, successfully managing cross-time zone collaboration

Founder

Event Production 

- Executed 3 major events with 10-person teams, enhancing brand visibility and customer engagement through 10+ targeted marketing campaigns.

Founder & Head of Events

Amazon

- Launched 30+ Kitchen & Dining FBA products, driving 15% average revenue growth
- Managed 60+ ad campaigns optimizing traffic and conversion rates; led creative team overseeing A+ Content, PPC, and pricing strategies

Brand & Operations Manager

Creative Agency

- Built a creative agency  from 0 to $50K ARR, managing 60+ social media accounts (Instagram, Facebook, TikTok).
- Increased client engagement by 8–23% across campaigns by driving content strategy and influencer partnerships. 	
- Produced 9 high-profile events attended by 2,000+ people, including 15 influencers with 1M+ following.

The Kraft Heinz Company

Backed by Berkshire Hathaway, ranks #5 globally and #3 in the U.S. in F&B, with $26B+ in annual sales.
- Managed 70+ SKUs ensuring brand consistency across key categories.
- Directed a 6-month rebranding project in partnership with Pearlfisher creative agency.
- Delivered 200+ content campaigns across digital channels and executed 140+ creative/NPD briefs.
- Conducted Nielsen database analysis for strategic planning and pricing optimization.
- High Skilled Work Visa

Marketing Communications Manager

-Scaled a startup to #3 market share in baby food category (10% market share in baby cereals) with 300+ SKUs, leading to a $30M exit.
- Delivered 300+ branded campaigns focused on product positioning and consumer engagement.
- High Skilled Work Visa

Brand Manager

Global Brand Lead ✦ E-commerce & SaaS Marketing & Growth ✦ 3x Founder ✦ ex: KraftHeinz, Amazon ✦ Wellness Advocate ✦ Open for new projects

Hi, I’m Lana. Global Brand Lead & 3x Founder | Los Angeles ↔ Belgrade
▪️ 14+ years building brands across United States, Russia & Europe. Trilingual
▪️ Serial Entrepreneur - Therapy Service, Creative Agency, Event Management
▪️ Scaled FMCG brand to $30M exit (acquired by Berkshire Hathaway)
Topics I Talk About: #Brand #Business #Wellness #Marketing #AI

What you can do more with folk? (aka your WhatsApp CRM) ❤️‍🔥 

If you’re running e‑commerce or a startup, your messages are everywhere - suppliers on WhatsApp, customers in DMs, team chats in Slack… it’s chaos.

With Folk, you can:

1️⃣ See every client convo in one place.
2️⃣ Automate follow‑ups so no lead is left hanging.
3️⃣ Track relationships and deal stages over time.
4️⃣ Manage supplier chats alongside customer DMs.
5️⃣ Tag VIP customers for faster upsells.
6️⃣ Keep your whole team in the loop without endless screenshots.
7️⃣ One tool. All your people.


That’s how you scale without burning out.

>> Learn more in link down in comment 



#ecommerce 
#folkcrm 
#marketing 
#strategy
#founder
#communication

Lana Cvoro

So I’ve been checking out a bunch of marketing agencies & partners focused on e-commerce (competitors) and honestly, a lot of them are still stuck in 2010 vibes like, 15 years behind...


Here’s the framework NOW:


1️⃣ Use AI to do hard jobs, research, learn prompts, test, tweak, repeat
2️⃣ Use fresh content ideas, stay on the pulse, backstage, office, UGC, EGC, build in public etc
3️⃣ Cover broader topics to engage with wider audience
4️⃣ Use fresh visuals, trends, new generations users topics, revamp landing pages, fix design and usability, upd tech, CS tools.
5️⃣ Encourage building a personal brands, show real faces, ditch stock pics, avoid safe copy, boring copy.
6️⃣ Test all the time.
7️⃣ Use influencers marketing differently. Long run contracts
8️⃣ Invest in powerful email & SMS marketing
9️⃣ Track metrics CTR, CVR, CAC, LTV


Never too late, but its great time to catch up. 
📌 DM me if you wanna chat about leveling up your marketing game.



#strategy #marketing #CPG #ecommerce #ecomfounders #dtcbrands #shopifystores #ecomgrowth #ecommercestrategy #onlinestoresuccess #scalingecommerce #brandbuilders #digitalbranding #ecomleaders #performancemarketing

Global Brand Lead ✦ Marketing is the soul of the business ✦ Growth E-commerce & SaaS ✦ 3x Founder ✦ ex: KraftHeinz, Amazon ✦ Wellness Advocate ✦ Open to new contract

Let me tell you a secret.

We call it - compensatory consumption.

Studies show that when people feel a gap - physical, emotional, or social - they try to “compensate” for it through other actions.

You don't need details, but JUST REMEMBER: if you’re low on sleep, energy, or mood, you’re more likely to say yes to quick dopamine purchases.

Sleep better. Spend less. ❤️ 


#strategy #marketing #wellness #business

What DTC, Sales & Agency can do with CRM folk? ❤️ Learn more link in comment


🔸 For DTC Brand Founders

Your customers are in your DMs. 
Your suppliers are in your WhatsApp. Your ops team’s in Slack.
Scaling a DTC brand shouldn’t feel like juggling flaming swords.

With Folk, you can:
👀 See every convo in one timeline: IG DMs, WhatsApp, emails, all in one view
 📦 Manage suppliers, fulfillment, and customers side-by-side
 ⚡️ Tag VIP customers for fast upsells and loyalty plays
 🔁 Automate follow-ups for abandoned carts or collabs
 📈 Track relationships like a pipeline, not a guessing game
Stop stitching together screenshots. Start scaling.
 👉 Link in comments to see how top DTC brands use Folk.


🔸 For Sales & Partnerships Teams (B2B Startups)
Your CRM doesn’t show the real convos. It just shows the deals.
 Meanwhile, your relationship-building happens in WhatsApp, email, LinkedIn, Slack…

Folk pulls it all together, so you can:
👀 See the full communication history with each contact
 ⏳ Track deal stages and partner convos in one flow
 📲 Automate nudges and follow-ups
 🏷️ Tag VIPs, warm leads, or partner tiers
 🤝 Keep your team looped in. No more “who’s talking to who?”
Relationship-driven sales? Folk was built for it.
 👇 Link in comments for the demo.


🔸 For Agencies & Freelancers
Clients text. Teams Slack. Leads DM. You're stuck in screenshot hell.


Folk gives you one clean CRM built for the messy reality of modern client work:
✅ Centralize all client comms: WhatsApp, DMs, email, Slack
 🔁 Automate project check-ins and follow-ups
 📋 Track leads, client stages, and upsell opps
 📎 Group chats, file drops, voice notes, all searchable
 📣 Share updates with your team instantly
Less chaos, more clients, no burnout.
 🔗 Link in comments to start for free.


#ecommerce 
#folkcrm 
#marketing 
#strategy
#founder
#communication

Global Marketing Lead ✦ Growth E-commerce & SaaS ✦ 3x Founder ✦ ex: KraftHeinz, Amazon ✦ Wellness Advocate ✦ Open for new projects

Want to be the first millionaire in your family?

Well you will have to be delusional.

Look at parents who worked for someone else, maybe built a small business.

Their nervous system STILL caps them - because deep down, its wired to believe that if you get too succesful, someone will come after you for it.

That literally survival program runs deep in your DNA.

Especially on Balkans. We paid a lot to be still here. Keep that in mind always.

One part of becoming 10x of baseline REQUIRES delusional. WHY?

Because its the only way to PULL something that doesn't exist in your reality into your reality.

Why do people in San Francisco build things and juggle $50k-1M?

And somehow make it work?

Because they're all delusional.

It might be the only place on Earth where the impossible eventually becomes possible.

People work INSANELY hard (like nights, 7 days a week, making 100M ARR, believe in their ideas and surround themselves with a community of others who think the same way.

Even investors are delusional - yes, they check data, but no one can give you garantees when youre backing something that doesn't exist yet.

So if you want to break through: be delusional. Thats the strategy for life.

#strategy #fullfilled #business #marketing #mindset

Let me tell you a secret...


Poor people win 5-6 times in life.

Wealthy people win every single day.

It’s not luck.
It’s not “born into it.”
It’s strategy. And it’s repeatable.

WHY?

Mini wins stack up → Send that email, close that deal, hit the gym… little wins snowball fast.


Set up your space → They make their world work for them. 
Less stress, less friction, more flow.


Tiny habits pay off → Even small moves every day add up like compound interest.


Spotting the plays → They see chances sooner ‘cause they’re trained to look for ‘em.


Stay chill under fire → Bad days don’t wreck them. They just grab the lesson and keep moving.


If you wait for big wins, you’ll only feel successful a handful of times in your life.
If you create daily wins, you’ll feel unstoppable. Youll actually become one.


#strategy #wellness #mindset #business #wins

Before you expand globally, read this. It could save you millions.

I’ve built brands across the U.S., Europe, and Russia and I’ll say it:

Most brands fail globally because they don’t adapt emotionally.

Here are 7 things they miss:

1️⃣ Humor ≠ universal (what’s funny in NY flops in Berlin)
2️⃣ TRUST looks different in every market
3️⃣ Colors + symbols carry different meaning (seriously)
4️⃣ LUXURY isn’t always “minimal” abroad
5️⃣ You need local brand ambassadors, not just translations
6️⃣ GLOBAL = emotional localization, not copy/paste
7️⃣ Your tone matters more than your tagline


Want to scale across cultures? Lead with curiosity, not assumptions.


🌐 Brands that listen first win globally.
🌐 Dm me if you're ready for growth (eCom & SaaS)


#globalbranding #marketing #business #strategy

Great companies want your visibility.
Poor companies want you to be silent, just to do your job.

Use this filter anytime.

#strategy

Personal brand > Company brand.

↳Brands feel like walls. People want faces.
↳Trust builds faster with real humans.
↳Halo effect kicks in → one good trait colors the rest.
↳Stories, wins, skills = what moves people.
↳Buying is emotional first, rational second.

Familiar faces beat faceless logos every time.

It’s emotional. It’s social. It’s human bias. 

And it’s only getting sharper in the years ahead.

#strategy #business #marketing

Part 1: Amazon Listing Glow-ups posts is driving top results - let’s take another deep dive >  a top US supplement company




♻️ Like/Share with your network
🚀 Strategies to convert, not just to impress.
👁️ DM for consultation


#amazon #brand #marketing #sales #strategy #cymbiotika Cymbiotika Chervin Jafarieh

Part1: I’m not your typical marketer.

First, I’m an architect.

Then, an entrepreneur.

Only after that - a marketer.

I build, I risk, I create. 

Marketing just happens to be my third language.

Thats what some people cant stand.

"Just stay in one small box and don't move."

Naw. Thanks

#strategy

Part2: I'm also not your typical Serbian :)

I was born in Yugoslavia (Sarajevo+Belgrade).

I grew up, study and work in Russia (Moscow).

I worked and lived in United States (Los Angeles).

When you’ve spent 90% of your life outside your own country

You simply don’t think or live the way most people around you do.

That mix of cultures shaped the way I see people, relationships, business and life itself.

#strategy

🚀 #Instagram's New Features Are Here, and They’re Perfect for Businesses!


1️⃣ Reposts tab – Repost public reels and posts
Reposting customer photos or reviews can build community

2️⃣ Instagram Map – Share your last active location with friends & clients (in DMs)
Location-based targeting: If you have physical locations or events
Geotagging: Post content that highlights your location 

3️⃣ Friends Tab – Check out what your friends & clients are liking on Reels
Organic Engagement Boost: By encouraging your followers to interact with your content
Conversation Starters: Replying to comments and messages

*rolled out in the US, expanding globally

#instagram #socialmedia #marketing #strategy

Once you hit $15K a month...

Yeah, life hits different.

But here’s the twist: there’s zero guarantee you won’t have to start from scratch again.

Life’s messy - no promises, only pivots.

Real talk:

You are not your income.

That hustle-equals-worth mindset? 

Programmed. Outdated. Not it.

I learned this hard way in Russia and again in United States...

I’ve burned out (twice), ineffective strategies (big time), and somehow came back stronger and richer and even better looking.

Every time taught me how to live smarter, not just harder.

#strategy

WhatsApp + smart CRM folk ❤️‍🔥 

Scaling an ecom brand?

Cool. But are you actually tracking convos or just winging it?

Running a startup but managing leads in your inbox like it’s 2013?

Nah. We’re better than that now. 

I used to forget leads, ghost follow-ups, and drop the ball.

Now? Folk CRM + WhatsApp keeps it tight.

Simple. Clean. Built to close.

>> learn more with link in comments


#ecommerce 
#folkcrm 
#marketing 
#strategy
#communication

And you still wondering should you create more content?? Welcome to the new age of social selling.
Dm me when you feel ready

PayPal’s posted a $236K/year job.

To write the CEO’s LinkedIn posts.

This is not a flex.
It’s a necessity.

Even if you run one of the most trusted brands in the world, people still buy from the person, not the logo.

That’s the reality now:
• Talent follows leaders they know.
• Customers buy from people they trust.
• Investors back founders with a story.

More and more companies are going to start allocating serious budget to this.

It’s still early. 
Soon it will be mandatory.

In about 5 years, most tech CEOs will be primarily content creators.

→ Because distribution is what matters most.
→ And the hardest thing to get today is attention.

The best way to get massive reach is to post insightful content that teaches your audience something valuable for free.

Just f*cking post it ✨ Made $4million by building my personal brand on LinkedIn. I teach others how I did it at klowt.com

5 unhinged things I did to build my personal brand on LinkedIn ↓

1. I stalked Gary Vee. 

I fan-girl DM'd Gary Vee on Instagram in 2020 and told him how much he inspired me to post content. He left me on read. 

I then met him last year when were were both speaking at the same event. Moral of the story: shoot your shot - then keep shooting even if they ignore you 😂

2. I replied to every single comment on every single channel, every single day. 

Instagram. LinkedIn. TikTok. 

It would literally by 3am, and I'd still be there on my phone replying to every single person. Because you can’t build community if you treat people like followers instead of individual human being. I still spend a huge amount of time replying to comments and DMs. 

3. DM’d complete strangers and asked for coffee.

This is something I still love doing. Most people think I'm some kind of salesperson or creep. I've literally DM'd Ben Francis, Richard Branson, Debbie Wosskow MBE, Gary Vee.. 

Some replied. Some didn’t. But I've met half of them - because I had the balls to ask.

4. I went live on LinkedIn every week. 

I first started my LinkedIn lives during lockdown. I did it because I wanted to create a space for people to be together and learn. I did them every single week, and relaunched them this year. 

I audit two people's LinkedIn profiles, we share our personal branding wins of the week, honestly - it's so cool. 

We've moved them over to Zoom now, because the Linkedin live feature sucks, but they're still the highlight of my week. Come join the next one, it's free: ameliasordell.com/live/ 

5. Put “f*ck” in my LinkedIn headline.

I swear, in and out of the office. So, It felt only right to put it my headline. Also being truly yourself on LinkedIn does this amazing thing where the people you probably won't want to work with hate you and the people who you do want to work with, love you! 

What's the most unhinged thing you've done? 😂

Amelia x

LIFE TAUGHT ME STRATEGY - Here’s How I Learned It Across Industries

I worked in Consumer Packaged Goods (CPG and FMCG) 

↳to understand the insider angle of building products and brands.

I worked in Hospitality 

↳to learn the insider perspective on running marketing for restaurants, bars, hookahs, and more.

I worked in startups 

↳to grasp the fast-paced uncertainty businesses face when there are zero guarantees.

I built a therapy business 

↳to explore all the layers involved in service-based businesses and human needs.

I run a creative agency 

↳to master delegation and understand how many clients we can serve without overlap and chaos.

I run event management 

↳to understand how to navigate seamless, impactful experiences.

I worked in a blue-chip company 

↳to see how complex systems operate from within and to experience what freedom feels like inside corporate life.

Each chapter sharpened my strategy muscle.

Life taught me that strategy isn’t just theory.

It’s earned through diverse real-world experience.

What have your professional detours taught you?

#strategy #business #marketing #partnership

Critique often echoes loudest from those who never had the courage to create :)

The $10M Solopreneur | Helping 100,000+ burned-out corporate professionals build six-figure, one-person online businesses.

I used to live on a leash.

Shrinking my goals.
Watering down my voice.
Second-guessing every move.

All because someone might not like it.

Then I had an uncomfortable realization:

The people I was afraid of?

We wanted the same things.

• Former coworkers dreaming of more
• Voices online fighting their own battles
• Acquaintances stuck in the same patterns

We were all scared. The only difference?

I decided to try anyway.

What happened when I started sharing openly:

Month 1: Posted my real thoughts. 
Some people unfollowed.

Month 3: Found people on the journey. 
We grew together.

Month 6: Built something I believed in. 
The fear got quieter.

Year 1: Created a sustainable business. 
Started helping others do the same.

Here's what I learned:

Most criticism isn't about you.
It's about their own unfinished dreams.

Now when I post, I remind myself:

"Everyone's fighting to be seen. Who cares what they think."

Some will judge.
Some will talk behind your back.
But many will silently cheer you on.

The world needs what you're building.
Even if it feels scary to share it.

Want to find your voice too? 

Steal my playbook: https://lnkd.in/eh9pVVuf

We're all just trying to break free.

Might as well do it together.

graphical user interface, text, application

SELF-HARM NEGATIVE CONTEXT. BALKAN MENTAL ISSUE.


"There's a vocal minority online that tries to build an audience by tearing others down, by making people feel smaller or by pointing out someones imperfection. 

Here's the problem with this strategy: you end up attracting (& BEING) the energy that you amplify.

If you spend your time being negative, and you'll build a community of negativity, and Is that really the energy you want in your life?"

#strategy

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