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Helium 10

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LOVEDSEENHEARD 

- Directed creative and marketing strategy for an online therapy startup targeting Millennials and Gen Z, increasing client engagement by 18% via data-driven A/B testing. 
- Built and led a remote team of 4 specialists, delivering 200+ therapy sessions within 12 months, successfully managing cross-time zone collaboration

Founder

Event Production 

- Executed 3 major events with 10-person teams, enhancing brand visibility and customer engagement through 10+ targeted marketing campaigns.

Founder & Head of Events

Amazon

- Launched 30+ Kitchen & Dining FBA products, driving 15% average revenue growth
- Managed 60+ ad campaigns optimizing traffic and conversion rates; led creative team overseeing A+ Content, PPC, and pricing strategies

Brand & Operations Manager

Creative Agency

- Built a creative agency  from 0 to $50K ARR, managing 60+ social media accounts (Instagram, Facebook, TikTok).
- Increased client engagement by 8–23% across campaigns by driving content strategy and influencer partnerships. 	
- Produced 9 high-profile events attended by 2,000+ people, including 15 influencers with 1M+ following.

The Kraft Heinz Company

Backed by Berkshire Hathaway, ranks #5 globally and #3 in the U.S. in F&B, with $26B+ in annual sales.
- Managed 70+ SKUs ensuring brand consistency across key categories.
- Directed a 6-month rebranding project in partnership with Pearlfisher creative agency.
- Delivered 200+ content campaigns across digital channels and executed 140+ creative/NPD briefs.
- Conducted Nielsen database analysis for strategic planning and pricing optimization.
- High Skilled Work Visa

Marketing Communications Manager

-Scaled a startup to #3 market share in baby food category (10% market share in baby cereals) with 300+ SKUs, leading to a $30M exit.
- Delivered 300+ branded campaigns focused on product positioning and consumer engagement.
- High Skilled Work Visa

Brand Manager

Global Brand Growth | 3x Founder | Helping DTC Founders 2x CVR with Visual Brand Glow-ups | Open for new business

Hi, I’m Lana. Global Brand Lead (M.Arch) & 3x Founder | Los Angeles ↔ Belgrade
▪️ Helping DTC founders 2x conversions with Visual Brand Glow-ups
▪️ 14+ years building brands across United States, Russia & Europe. Trilingual
▪️ Serial Entrepreneur - Therapy Service, Creative Agency, Event Management 
▪️ Previously: Heinz, Amazon. Scaled FMCG startup to $30M exit acquired by Berkshire Hathaway
▪️ Blend of corporate savvy and entrepreneurial mindset
▪️ Topics I Talk About: #Brand #Business #Wellness #Marketing #AI #PersonalBrand
▪️ Contact: lana.partnerships@gmail.com

Controversial but... 

Not every client is your client.

Early on, I chased every contract.
Now? I pause. I assess.

The moment you understand the power of letting go,
you stop chasing misaligned work.

Last year, I lost a few deals.
At the time, it stung.

But truth is?

I didn’t miss much.

Not all money is worth the energy.
Not all projects deserve your calendar.
Not every client is a fit.

Protect your time.
Honor your value.
Move with clarity.

#strategy #marketing

Lana Cvoro

Global Brand Growth | 3x Founder | Prev: Heinz, Amazon | Scaling E-commerce brands

No one talks about how hard is to squeeze into the JOB BOX after running own businesses.. 

You're not just adjusting roles.

You're adjusting your entire mindset.

#strategy

Global Brand Growth | 3x Founder | Scaling E-commerce brands | Ready for new collabs

Controversial, but true…

LinkedIn isn't for employees anymore.

It’s all brand building now.

The corporate world?

Doesn’t love individuals.

Most employees don’t post.
Unless they’re told to.

Networking?
Only for job switches.

So that’s not the audience.

But LinkedIn?
It’s a brand mecca.

Entrepreneurs. 
Marketing. 
Sales. 
Everywhere.

We’re chronically online.

We live for interactions.

Meaningful ones.

Profitable ones.

So yeah 

Perfect audience.

Of course, there’s noise.

AI bots. 
Fake HRs. 
Wannabe experts.

But who cares?

There’s brilliance too.

Smart people. 

Sharp minds. 

Quiet observers.

They see you > 

Even if they never press like.

#strategy #linkedin #marketing

Writing a book 
took me 9 months.

About Los Angeles.

First place ever
I felt home.

Luxury and mess.
All at once.

Thought Moscow’s wild?
LA tops that.

Vibrant, chaotic, magnetic.
It pulls hard.

LA is extremes.
Love or hate.

Never neutral, though.

Want to feel
What insiders feel?

Symbolic price tag.
Eight years packed.
One powerful piece.

#strategy

Controversial but...

Founder-product fit is just as
important as market-product fit.

At first glance?
Doesn’t matter much.

Short term?
Not really.

Long term?
Absolutely critical.

Build what drives you.
Not just what sells.

If founder’s unhappy,
Toxicity is guaranteed.

No passion?
No culture.

No drive?
No team.

Founder energy
Sets the tone.

Always.

Agree?

#strategy #marketing #business

It took me 9 months
to write this book.

Not a memoir.
But every page gives value.

An insider’s lens on LA 
after 8 years of living it.

Not the tourist version.
But yeah, you can use it too.

Perfect for:
→ Digital nomads
→ Newcomers
→ Anyone craving great contacts

Symbolic price.
Deep value.
One powerful piece.

Only 49 copies left.
Check link  🔽🔗

Controversial but… 

I dont think internships should be unpaid.

That look like a filter for privileged or slave*y for experience.

Agree or not? 

#strategy #corporate

Controversial but true…

You dont actually need money to be happy.

Happpiness is free. Always has been.

But heres the catch:

It only stays free UNTILL you F… mess up your health and mindset.

Then happiness starts costing - time, energy, and yes often in money. 

Dont believe all your mental loops.

Some programs are literally mental scams.

#strategy #mindset

linkedin.com/in/lanacvoro/

JSESSIONID

Sign In | LinkedIn

li_at

Global Brand Growth | 3x Founder | Scaling E-commerce brands

Controversial but… 

Instagram and TikTok are not made for men.

One influencer/blogger in family is enough.

#strategy

Struggling to show SOCIAL PROOF bcs you don’t have enough reviews?

Here’s the thing:

Social proof is not only:

➔ Website Reviews
➔ Testimonials Screenshots of Messages / DMs / Emails

Social proof is also 15 (!!!) more:

➔ Website activity
➔ Case studies
➔ Webinar registrations
➔ Demo users
➔ Free-trials users

➔ Real time viewers
➔ "Trusted by" badges
➔ "Verified" badges
➔ Before-and-After Examples
➔ PR Mentions in Media or Publications

➔ Social Media Engagement
➔ Influencer or Expert Endorsements
➔ Waitlists / Sold-Out Notices
➔ Community Activity 
➔ Awards / Certifications / Milestones


Use them right, expect average conversion lift: 8-300%

Check more information in comment section 

#strategy #marketing #socialproof

Controversial but...
There is no 100% perfect system.

100%?
Myth.

80%?
More than enough.

Perfection kills speed.

Kills joy.
Kills progress.

Lower the pressure.
Build smarter.
Move faster.

Done > perfect.

#strategy

Controversial BUT…

Overexplaining in posts often comes from not being heard and seen as kids.

Not every point needs a TED Talk.

Clarity > volume.

#strategy #mindset

😈 Marketing truth for founders:

People don’t press “like” for you.

They do it for themselves.

Its instant-micro-validation.

Winning brands don’t sell products.

They sell identity.

#strategy #marketing #ecommerce #brandstrategy

Controversial BUT…

I dont celebrate bdays.

In fact I “lied” about my age since i turned 18.

Thats why i look young. You welcome 

Oh and I dont drink either.

Ironically, i come from culture where everyone counts down to the next bday, bday of friend, relative, party, wedding, any milestone.

Just live life on your own terms.

#strategy #mindset

Ever feel like mozzarella -> soft, stretched, and low on energy?

What do you do when you’re feeling that way?

Drop your best tips, routines, or mindset shifts below 🖤 

(No basic coffee advice, biohackers only!)

#strategy #mindset #wellbeing #mentalhealth

Consultants dont sell time.

You pay for decades of wins and wisdom from failures. 

#strategy #marketing #ecommerce

Controversial BUT…

Everyone will take you more seriously when youre in shape even in business, esp in business. 

Corpo world? Opposite. 

It's not just about looks. 

It's about perceived discipline, energy, and control.

Is it fair? Not necessarily.
Is it real? Absolutely.

Use your discernment.

#strategy #realtalk

Controversial but..

After LA, Belgrade hits different 
and not always in a good way:

- Taxi prices like intern. flights
- Food quality and taste?
- Overpriced for mid meals
- Streets need serious broom
- Drivers on rage mode
- Basic manners? 
- Lack of self-awareness

What did i miss???

#serbia #usa

Controversial but...
Protein for sleep? 🤡

Let’s be real:

Brands got smart.
Took production leftovers,
Packaged it as “wellness.”

Not trash anymore:
Just mid-tier product
For men 20–40.

Meanwhile...

Men (with, honestly, more 
fragile health than women)
Overconsume protein.

Yet no one talks about:
 🧠 Brain impact
 🫀 Liver stress
 🩸 Kidney overload

But hey? 
Sleep gains, right?

Use discernment.

#strategy #fmcg #cg #amazon #protein

100% constant pressure attracts wrong people

Never Been on a Forbes List | President at MALK Organics | Daddy at Rouse House | Previously: Co-Founder & CMO at Factor_, CEO at Highkey

The best deals happen when you're willing to lose them.

The best partnerships form when you're not desperate for them.

The best opportunities find you when you're not frantically searching.

I can't explain the mechanics of it.

But I've lived it.

The tighter you squeeze, the less you hold.

The more you relax, the more flows to you.

Sounds backwards.

Works forwards.

Taplio

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