Malte Landwehr is the CPO & CMO of Peec AI, the leading solution for AI Search Visibility. Peec AI has recognized by Business Insider as one of the fastest growing companies in Europe.

Malte is a former VP SEO, VP Product, and management consultant. He once built and ran one of Germany's 40 largest blogs.

Malte Landwehr has 20+ years of SEO experience and is a regular conference speaker and podcast guest. He has been recognized as a Leader (Venturi's Voice, Econsultancy), Visionary (Adello), and expert in Enterprise SEO & AEO.

People spend too much time measuring clicks from LLMs and too little time measuring the impact of AI search on their revenue.

Every day, I see Head of SEOs and CMOs fall intro the trap of measuring LLMs like performance marketing. I believe it must be treated like a brand channel.

In the next 5 years, companies who still rely on clicks to their own website will fail. They will underestimate the importance of AI search and will lose the ability to properly assess to value of content.

15 years ago, marketers struggled with Dark Social. Now we face a new challenge: Dark Search.

Malte Landwehr

LLM-based answer engines are breaking click-based attribution. Clicks from search engines were easily measurable. But in terms of attribution, recomme

Open article: The Dark Search Manifesto: The End of Attribution as We Know It by Malte Landwehr • 4 min read

The Dark Search Manifesto: The End of Attribution as We Know It

Hating AI art is wrong.

It is usually triggered by egoistic economic interests or denial.

For a long time, I struggled to understand why people hate AI art. So I took some time to reflect on it and deconstruct the common arguments.

People hate AI art. We all should. At least that is what a small but loud minority on X and reddit says. And many journalists parrot this sentiment. A

Open article: Why Hating AI Art Is a Mistake by Malte Landwehr • 5 min read

taplio

Malte Landwehr's Linkedin Analytics

Malte Landwehr

Performance ScoreMalte Landwehr's LinkedIn Performance

Malte Landwehr's Best Posts (last 30 days)

Ready to grow your LinkedIn presence?

taplio

.css-6ytdur{background-image:linear-gradient(284deg, rgba(39, 43, 72, 1) 0%, rgba(33, 47, 183, 1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Malte Landwehr's Linkedin Analytics

Malte Landwehr

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Malte Landwehr's LinkedIn Performance

Malte Landwehr's Best Posts .css-1emoo84{font-size:var(--chakra-fontSizes-md);font-weight:400;color:var(--chakra-colors-gray-600);}(last 30 days)

Ready to grow your LinkedIn presence?

Malte Landwehr's Linkedin Analytics

Performance ScoreMalte Landwehr's LinkedIn Performance

Malte Landwehr's Best Posts (last 30 days)