idealo internet GmbH

comparison shopping, price comparison, css, ecommerce, marketplace, platform, aggregator, seo, content marketing, international

• Responsible for 10+ websites in 5+ countries.
• Took idealo from the 24th largest to the 12th largest website in Germany (measured by Searchmetrics SEO Visibility).
• Largest winner of the July 2021 Google Core Update in Germany (according to Sistrix).
• 2nd largest SEO Visibility growth in Germany in 2021 (according to Sistrix).
• Largest organic traffic growth for an ecommerce site in Germany in 2022 (according to SEMrush & Digitaleffects).

Head of SEO

Searchmetrics

Leading the Product department (Product Management, Product Marketing, Quality Assurance, Project Management, User Research, and Technical Writing) of a B2B SaaS platform for Enterprise-level SEO and content marketing.

Reporting to the CEO/COO. Managing 12 FTEs.

VP Product

In charge of packaging & pricing, competitive intelligence, market analysis, sales enablement, internal product education, and product solutions. Led release-coordination and go-to-market for dozens of features.

Reporting to the CTO/Founder. Managing 2 FTEs.

Director Product Marketing & Solutions

Led go-to-market for a new product offering (packaging, pricing, competitive research, collateral, sales pitch, etc.) from 0 to multiple million euros in annual recurring revenue.

Presented at conferences and other industry events all over Europe.

Spent multiple months working in Silicon Valley and New York. Formed deep understanding of the US market.

Senior Product Marketing Manager

Product Marketing Manager

Heartbeat Labs GmbH

I supported Fernarzt, a B2C telemedicine service for prescription drugs, with their search strategy during a relaunch. Fernarzt was sold to investment group MARCOL in August 2020.

Search Strategy Consultant

kpunktnull – Beratung für das Digitale Zeitalter

Consulting work and project management in various industries: automotive, pharmaceutical, FMCG, food.
 • Dashboard for digital marketing KPIs.
 • Website relaunch of a global enterprise.
 • Digital media strategy for a Super Bowl ad.
 • Influencer marketing on Youtube.
 • Multiple digital strategies and social media strategies.

Digital Strategy Consultant & Project Manager

University of Münster

Individual contributer to various research project focussed on social network analysis and social media analytics. Projects were financed by/conducted for IBM, Microsoft, Vodafone, Federal Ministry of Education and Research.

Won an award for the best contribution from a young scientiest.

Research Group Communication and Collaboration Management

Landwehr Online Reputation Management

• Ran a bunch of websites
• Generated traffic (millions of visitors) via SEO, Social Media, and Content Marketing
• Built and operated multiple social media accounts with combined >100,000 followers
• Coordinated design, web development, and content creation work with various external freelancers and agencies
• Ran one the top 50 blogs in Germany for a few years

SEO & Blogger

seoFactory GmbH

I built and led the search engine optimization department of this internet marketing startup. I conducted mainly training for employees, trainees, and interns in Muenster and for the seoAcademy in Crete (Greece).

Co-Founder & Head of SEO

artaxo GmbH

I started the "Ranking Konzept SEO News" blogs. As the blog's chief editor I covered online marketing news and conducted interviews with online marketing influencers. We won an award for Best News SEO Blog.

Blogger

I grow businesses as an Enterprise SEO leader. My approach is a to combine learnings from 15+ years in SEO with my experiences as a former VP Product and former management consultant.

Familiar with: B2B & B2C, Enterprise & Startup, SaaS, ecommerce, marketplaces, comparison shopping, FMCG, and pharma.

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Malte Landwehr's Linkedin Analytics

Malte Landwehr

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Taplio

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Malte Landwehr's Linkedin Analytics