Coursera

Global demand generation conducting fully integrated digital campaigns for Coursera Campus and as part of the enterprise marketing team. Marketing to university decision-makers such as Chancellors, Deans, C-level admins, and staff within career services, workforce development, innovation, and online learning. Develop strategy briefs, content and operational plans, and optimize performance. Drive MQL, SAL and pipeline generated growth. Success in a complex operational environment, effectively managing projects and multi-channel/touch tactics at global scale. Lead the first live, global voice of customer webinar series called CampusTalks by Coursera for Campus.

Global Campaigns Marketing Manager (Campus)

Global demand generation campaigns for Coursera Campus and Government as part of the enterprise marketing team. Develop strategy briefs, content and operational plans, and optimize performance. Drive MQL, SAL and pipeline generated growth. Success in a complex operational environment, effectively managing projects and multi-channel/touch tactics at global scale. Launched the first live, global voice of customer webinar series called CampusTalks by Coursera for Campus.

Global Campaigns Marketing Manager (Public Sector)

Paperboy Digital Consulting

Paperboy Digital Consulting is focused on helping libraries digitize their archival materials, making them available for research in support of the Digital Humanities. Drive client growth, product strategy, and go-to-market effectiveness. www.paperboydigital.com

Strategic Advisor

Nautilus Advisory

Marketing research and advisory firm partnering with education and mission-driven organizations on projects of strategic importance. Learn more: https://sites.google.com/view/nautilus-advisory

Marketing Strategist

BookNook

Developed and implemented a cohesive and integrated digital marketing strategy that improved brand awareness and reach, increased website traffic within target ICP by 30% and drive new business revenue, up +15% MoM. A key leader on the marketing team, with expertise in driving new business revenue growth, and enhancing brand awareness through integrated digital campaigns, lifecycle email, social media, website, and events.

Role impacted by +20% reduction in force.

Managed one senior content marketing manager.

Senior Director of Marketing

TechSee

Leader of the global business development team, both outbound and inbound motions, with accountability for generating a pipeline, with $4M+ within the first 9 months. Recruit, onboard, train, and coached the Business Development team, including the creation of the BD Playbook, lead qualification flow and operations, and software utilization. Develop strategy and messaging for generated outbound campaigns, target accounts/ABM outreach, and upsell targets. Provide sales organization reporting and business intelligence. Cross-functional collaboration with marketing, sales, customer success, and product on messaging, competitive intelligence, positioning, and cross-sell/upsell opportunities.

Managed a team of 5 BDRs.

Director Of Business Development

ProQuest

Serve as the lead product marketing for book solutions. Develop global marketing programs, campaigns, and data-driven strategies for a $150M portfolio to drive adoption, usage, brand affinity, and sales. Created go-to-market strategies and compelling product messaging that communicate value and thought leadership worldwide, resulting in 80%+ in content, 50%+ in campaign MQLs, and sales promotions growth. Successfully led sales enablement programs like usage risk assessments, segmented promotional strategies, regional expansion and retention marketing, short-cycle GTM, product scale-up, fresh collateral, and regular sales training. Launched the first unit-level brand website. 

Managed three product marketers, one senior analyst, and several outside agencies within a $200K budget.

Lead Product Marketing Manager

University of Michigan

Senior marketing leader managing a $400k+ budget with $1.8 million in sales revenue, overseeing strategic planning, product marketing, brand and communications, and sales channel strategy for University of Michigan Press (scholarly content), Michigan Publishing Services (digital platforms and services), and Deep Blue Repository and Research Data Services (data preservation and infrastructure). Created and oversaw the first client success and engagement programs for authors and libraries. Led the implementation of the first CRM, HubSpot. Redesign and launch the main brand website. Primary product marketing lead for the University of Michigan Press Ebook Collection. Launched inaugural Author Live Talk webinar series and podcast mini-series.

Managed 3 marketers, 3-4 students, and several outside sales reps and creative agencies.

Director of Marketing Sales and Outreach

Redlink, Inc.

Successfully led nationwide sales, client relations, and global partnerships for start-up selling a usage analytics and visualization platform for the academic library market. Achieved quarterly sales quotas and ultimately grew clients from four pilots to 50+ sites, including consortia with global sales distribution in the US, Canada, Europe, and Japan. Assist with marketing campaigns, client on-boarding, and pricing agreements. Conduct sales enablement of channel partners and agents. Attend and present at professional conferences on topics related to strategic collection development and resource management. Start-up successfully exited to Atypon (Wiley), position eliminated as a result.

Sales Director

ForeSee

Account strategist for Fortune 500 and public sector achieving 100% renewal target and positive issue resolution. Responsible for cross-sell/up-sell, achieving product mix ratios, and optimizing analyst performance. Provide ongoing and efficient technical support coordination and implementation, including code and data integration for Analytics, Adobe Analytics, and Salesforce.com. JIRA, WebEx, and SharePoint tools. Supervised questionnaire design, field execution, analysis, data interpretation, and reporting. Deliver quarterly business reviews and interim client presentations, including benchmarks, best practices, and knowledge of industry-wide market research. Industry covered: CPGs, Electronics, Healthcare, Federal Agencies, and Non-Profits.

Managed the work product of 3-5 analysts.

Client Manager

Outsell, Inc.

Publish 23+ market research reports and effective member advisory services. Achieved
100% repeat and recommend rate for custom consulting and advisory services. Support senior sales and consultants grow membership services and custom research business, and supported quarterly renewal targets for membership subscription business. Specific duties included client advisory, research report writing, custom consulting services, and primary/secondary market research. Experience in Science, Tech, Healthcare, Education, B2B Enterprise Applications, and Library Community. Key expertise: budget benchmarks, needs assessments, product evaluations, stakeholder analysis, case studies, and market performance.

Senior Market Analyst & Client Services

On a mission to make information accessible to solve problems & transform lives | Librarian & all things books & archives📚 Pragmatic Certified Product Mngr. | Mktg. Leader📈Generative & Visual AI💡

Team-minded, inclusive marketing leader and strategist with strong interpersonal and analytical skills, with over 10+ years of experience. I have a passion for driving growth and innovation in the education, information, and technology sectors. 

Skills/expertise:
- Building teams and driving growth & performance
- Managing projects on time, within budget, on spec
- Adaptable, entrepreneurial spirit
- Deep belief that access to info transforms lives

Degrees/Credentials
- ALA-Accredited Master's Information Science
- Certified Pragmatic Product Marketer
- Business Spanish Certificate
- HubSpot Sales Certificate
- Google Project Management Certificate

-Salesforce.com, HubSpot, Marketo, Looker, Amplitude, Sprout, Nova Social, JIRA, Slack, Zoom and On24.

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